Social Media for eCommerce: Selecting the Proper Platforms


As you discovered in 9 Methods to Use Social Media, it may be profitable for on-line shops to prioritize social media advertising and marketing. There are dozens of platforms to select from, and every one caters to a singular viewers with completely different pursuits, traits, and areas.

Nevertheless, spreading your self too skinny retains you from being profitable. So which social media platform do you have to deal with and how will you work with most effectivity? 


Who’s on Fb?

Fb is probably the most widely-used social media platform. You possibly can attain:

  • 2.934 billion energetic month-to-month customers: That’s 47.1% of the worldwide inhabitants aged 13 and up.
  • Younger adults and Gen Xers: 71.2% of Fb customers are between the ages of 18 and 44. 
  • Cellular machine customers: 81.8% of Fb customers solely entry the platform by way of their cell machine.
  • Folks with extra disposable earnings: 75% of individuals with an earnings over $75k are Fb customers.

What are you able to do with Fb? 

Fb’s strong promoting platform permits you to attain earlier website guests by means of remarketing, goal adverts primarily based on pursuits and affiliations, acquire leads, and promote content material like movies, photos, or testimonials.

Fb’s communication instruments for companies additionally transcend focused ads. You possibly can work together with potential clients by way of feedback in your posts and adverts, reply questions by means of direct messages, and join with followers over reside streaming video

Shops can create a devoted enterprise web page for social media advertising and marketing and share info, collect opinions, achieve followers, and work together with followers. 

It’s also possible to construct a Fb store the place customers can view merchandise conveniently on the platform, then buy them in your WooCommerce website. This extension syncs all of your retailer knowledge so that you don’t must manually add every product.

Professional tip: Your corporation web page may also create public or personal teams to encourage your followers to work together with each other and along with your model. Or, you’ll be able to rent a advertising and marketing company to create and handle a fan group in a method that feels extra pure.

Individuals who be part of teams on Fb can be extra prone to organically see the content material you submit in these teams than the content material you submit in your web page. Fb discourages natural attain of web page content material, however teams are a special story. Fb really promotes becoming a member of teams and group exercise, so creating one may be efficient, cheap promoting, so long as you’re employed to maintain members engaged.

Who ought to use Fb? 

Whereas virtually any model can leverage Fb to extend gross sales to 1 diploma or one other, it’s essential to needless to say Fb won’t be the perfect changing device for your enterprise. With latest privateness modifications to iOS, Fb, and different social media, advertisers have seen a major drop in reported conversions, which has made it tough for companies to inform if their adverts are working.

After all, you don’t must rely solely on adverts – you’ll be able to create a Fb group for your corporation, spend money on Fb influencers to assist market your merchandise, and populate your Fb store along with your objects. However with out paid adverts, it’s possible you’ll not see the enhance in gross sales you’re on the lookout for. Why? As a result of though Fb is probably the most widely-used social media platform, it has a lot decrease engagement charges in comparison with Instagram and TikTok.

To have the perfect return in your funding, it’s possible you’ll have to be prepared to spend cash on promoting versus simply counting on natural engagement. Regardless that Fb has fairly a low engagement charge in comparison with different social media channels, it nonetheless has one of many highest return on investments (ROI) for paid adverts. Sadly, Fb advert prices are growing 12 months over 12 months, so Fb promoting could be most helpful when you’ve got a wholesome advert funds. 

Even inside paid promoting, not all advert varieties are equally efficient on Fb. For example, video adverts carry out higher than static picture adverts. 62% of individuals report being extra inquisitive about merchandise that they’ve seen in a video on Fb and 81% of companies choose video advertising and marketing on Fb. 

There are additionally sure industries that profit greater than others from each natural and paid attain on Fb. When you work with or personal one of many following kinds of companies, Fb could also be platform for you:

Native retailer or service supplier. Two thirds of Fb customers say that they go to an area enterprise web page a minimum of as soon as every week. So for those who function a restaurant, salon, or different brick-and-mortar enterprise, you would possibly do effectively to create a enterprise web page on Fb. 

Authorized providers. The authorized trade’s click-through charge is greater than another trade on Fb, at 1.6%.

Health and well being. The health trade has the highest common conversion charge of any trade promoting on fb at 14.29%. Healthcare is available in fourth with a mean conversion charge of 11%.

Training and employment. Training is available in second and employment and job coaching are available third with respective conversion charges of 13.58% and 11.73%.

Finest advertising and marketing ways for Fb

Natural posts, content material sharing, commenting on fan posts, and creating energetic Fb teams are all good methods to make the most of Fb with out paying for promoting. Nevertheless, natural attain is normally restricted, so paid adverts ought to doubtless stay a big a part of your technique. Listed below are a number of suggestions for maximizing your model’s Fb presence:

  • Add Fb sharing choices to merchandise in your web site.
  • Create Fb posts and adverts with particular provides.
  • Share movies and pictures which might be partaking and entertaining.
  • Use lookalike audiences to assist goal your Fb advert campaigns.
  • Create and actively take part in a fan group on your model and invite anybody who has favored your web page to hitch the group.
  • Share posts from followers.
  • Submit 3-7 instances per week.
  • Reply to feedback and messages.
  • Combine Fb messenger into your CRM.
  • Create and share humorous infographics and memes.
  • Share content material from different web sites associated to your trade.
  • Share polls, quizzes, and different interactive content material.

Able to get began? Attempt the Fb for WooCommerce extension to profit from your efforts.


Who’s on Instagram?

With Instagram, you’ll be able to attain:

  • 1.22 billion individuals, 86.3% of whom are aged 44 and beneath.
  • Gen Z customers: it’s their top-rated social media platform of selection. 
  • Followers of practically something: trend, vehicles, meals, nature, artwork, sports activities, journey, wellness, and extra.  

What are you able to do with Instagram?

Instagram is a visual-heavy platform showcasing pictures and movies. When you can add textual content and work together with followers, most individuals rapidly scroll by means of their feed and cease to admire pictures they like. 

It’s owned by Fb, so you’ll be able to piggyback off of Fb’s store and promoting platforms to achieve Instagram customers. It’s also possible to promote on Instagram’s platform instantly, although focusing on is extra restricted than with Fb. 

It’s also possible to make the most of promoting that feels extra natural by means of Instagram influencers. Influencers have turn into extremely essential to many companies. In some circumstances, influencers are celebrities outdoors of social media, however lots of them are well-known solely for the work they’ve executed on Instagram or different social media channels. By producing distinctive, related content material, they’ve amassed credibility and a spotlight from a gaggle of individuals inquisitive about a specific topic. 

Partnering with the proper Instagram influencer to advertise your merchandise gives immediate validation on your model and helps you attain a really particular viewers that an advert platform usually can’t compete with. 

Daelman's Instagram account
Picture ©

Who ought to use Instagram?

For highly-visual manufacturers like these associated to artwork, design, clothes, and jewellery, Instagram is the right method to discover extra individuals who admire your aesthetic. It can be efficient for different kinds of companies as effectively. Regardless that trend is the most-followed trade on Instagram, different manufacturers with massive followings fall into the classes of science and nature, sports activities, and leisure. 

Finest advertising and marketing ways for Instagram 

Develop a constant visible aesthetic. Use fonts, colours, imagery, results, and filters that mirror your model id. Hold video intros, outros, and calls to motion constant. For example, for those who use animated stickers that say “Swipe As much as Store Now!” in your Reels, place them in the identical location in every one so viewers can be accustomed to on the lookout for it there. 

Submit Reels. 91% of Instagram’s customers watch video content material on the platform frequently. Instagram’s Reels function helps you to use video, static photographs, filters, gifs, and textual content to create partaking content material on your viewers. 

Go reside. Instagram Dwell provides a good way to work together along with your followers and showcase your services and products whereas answering questions from followers.

Submit day by day Tales. In contrast to Reels, which keep in your Reels tab and feed indefinitely, Instagram Tales expire after 24 hours. Posting day by day tales encourages individuals to remain engaged along with your model every day earlier than your content material disappears. You possibly can submit Q&As to get suggestions on new merchandise and, when you’ve got a following of over 10,000, you need to use the swipe up function on Tales to ship individuals on to your web site.

Remind customers to click on the hyperlink in your bio. Instagram doesn’t create reside hyperlinks to different web sites once you use URLs in posts, Tales, and Reels, so it’s essential to remind customers to go to your web site by directing them to the hyperlink in your bio.

Arrange your Instagram Store. Your Instagram Store will let your followers buy merchandise instantly from the Instagram app as an alternative of attempting to direct them to a hyperlink in your bio in every submit. This makes it loads simpler for individuals to purchase from you. You probably have a Fb Store, you’ll be able to sync your merchandise on to your Instagram Store, making administration simpler and extra seamless. When you don’t use Fb, you’ll be able to nonetheless arrange a standalone Instagram Store and may use the Fb for WooCommerce extension to sync merchandise out of your ecommerce retailer to Instagram. 


Who’s on Twitter?

With Twitter, you’ll be able to attain:

  • An viewers of about 450 million month-to-month customers.
  • 25% of U.S. adults: America has probably the most Twitter customers of any nation.
  • Gen Z and Millennials: 38.5% of Twitter customers vary between 25-34 years outdated.
  • School-educated adults: 59% of Twitter customers have a school diploma or some degree of school training.
  • Males: Whereas the variety of males vs. ladies and different gender identities on Twitter within the US leans solely barely in the direction of males, males account for 72% of Twitter’s person base globally.
  • Folks inquisitive about soccer: 70% of Twitter customers report being followers of soccer.
  • Okay-pop followers: In 2021 there have been 7.5 billion tweets associated to Okay-pop (Korean pop music).
  • Folks with extra disposable earnings: 41% of Twitter customers have an earnings of a minimum of $75,000/12 months.
  • Folks energetic in politics: Regardless that the highest 10% of Twitter customers submit 80% of Twitter’s US-based tweets, 69% of them tweet about politics – which makes for a considerable amount of political dialogue on Twitter. 
  • Folks on the lookout for information: 75% of individuals on Twitter actively comply with information about politics and present occasions and are available to Twitter particularly to remain up to date on information tales.
  • Avid gamers: PlayStation and Xbox have probably the most followers of any model on Twitter.

What are you able to do with Twitter? 

You possibly can ship out text-based messages, referred to as tweets, with a restrict of 280 characters. Hashtags (a system for organizing kinds of content material) are crucial on Twitter, as many individuals search them to search out related tweets.

In recent times, photos and video have turn into extra widespread. Tweets with multimedia and people with hashtags constantly have higher engagement. Tweets that embody a hashtag are 33% extra prone to get retweeted than these with out hashtags. Including a picture to your tweet will increase your possibilities of a retweet by 34%. 

In contrast to Fb, the place it’s possible you’ll wish to restrict the frequency of your posts to as soon as per day, Twitter’s fast-paced setting lends itself to a number of updates every day – even each hour, so long as what you say provides worth to the neighborhood. The advisable variety of posts per day is wherever between one and 14, relying on what supply you get your info from. The overall consensus is that Twitter works greatest with extra frequent posts, however you need to check frequency to search out your optimum degree.

One of many different distinctive worth propositions of Twitter advertising and marketing is their notorious and frequent “model wars.” Model wars are normally good-natured jabs that manufacturers take at each other on Twitter. If the exchanges are humorous sufficient, they will go viral and provides companies a lift in followers, gross sales, and general model repute.

Who ought to use Twitter? 

When you’re hoping to achieve well-educated younger people who find themselves prepared to be taught and take a proactive position in society, Twitter could be the proper match. 

It’s additionally helpful for fast customer support responses and repair updates. Specifically, for those who run a software program as a service (SaaS) firm, Twitter is a good way to let your clients learn about server upkeep downtime, bug fixes, replace releases, and extra.

However Twitter isn’t for everybody. Twitter ranks fifteenth in reputation amongst social networks and its person base traits younger and liberal, so for those who’re seeking to promote to a big, older, conservative inhabitants, Twitter will not be the platform for your corporation.

Regardless that Twitter’s person base is smaller than different social media platforms, it ranks primary in model interplay. Folks spend 26% longer viewing adverts on Twitter than another social media platform. There has additionally been a 35% year-over-year improve in world advert engagement on the platform. And if you’d like your model to be seen as culturally related, Twitter has traditionally been the place to be.

Finest advertising and marketing ways for Twitter

When you resolve to place effort into Twitter, implement the identical methods that the highest manufacturers on Twitter are utilizing to have interaction with and domesticate followers:

  • Submit incessantly.
  • Share partaking and humorous content material.
  • Reshare content material related to your model.
  • Take part in trending matters.
  • Reply to mentions.
  • Submit and retweet photographs and video content material.
  • Use hashtags to trace engagement and marketing campaign efficiency.
  • Hold an approachable, casual angle.
  • Retweet posts out of your followers.


Who makes use of YouTube?

YouTube has practically two billion month-to-month customers and you’ll be able to attain:

  • 1.7 billion distinctive month-to-month guests. 
  • As much as 81% of all web customers. 
  • 80% of youngsters 11 and beneath (based on their dad and mom).
  • Males aged 25-34, who make up its largest advert viewers. 

What are you able to do with YouTube? 

You possibly can create and publish your personal video content material, sponsor widespread creators’ movies, and promote with banner or video adverts. It’s also possible to goal adverts in the direction of individuals primarily based on pursuits, demographics, or buy intent. 

YouTube is owned by Google and is the second hottest search engine subsequent to Google search. YouTube adverts use the identical platform as Google Adwords, remarketing adverts, and Google Procuring, so for those who’re already utilizing any of Google’s promoting options, it’s comparatively straightforward to increase into YouTube promoting so long as you’ve got the assets to create and pay for these adverts. Concentrating on is much less exact than with AdWords – when you can predict person pursuits and procuring intent, it’s not fairly the identical as exhibiting up when somebody searches “designer flea collars for canines.” 

YouTube’s reputation as a search engine can work to your benefit for those who create the proper of video content material for your corporation. “How-to” movies, product demonstrations, and product opinions are nice methods to supply useful recommendation for individuals trying to find options to an issue whereas additionally constructing belief in your model. 

For example, somebody who’s a great purchaser for the masonry gear you promote would possibly search, “how one can construct a hearth pit.” By making a video about that subject that includes your instruments, you’ll be able to earn clients and assist them obtain their objectives. 

Who ought to use YouTube?

YouTube is one the the most trusted social media platforms and 70% of shoppers say that they bought a product after seeing an advert for it on YouTube. It’s potential for almost any enterprise to profit from YouTube promoting, however the ecommerce companies which may get probably the most from YouTube are these whose  merchandise have to be demonstrated or may be showcased “DIY fashion.” 

Movies can work for a wide range of firms. Chances are you’ll not assume that cosmetics require loads of clarification, however make-up tutorials are very fashionable. When you promote on-line lessons, creating previews with bits of high-value content material can persuade watchers to buy the total course. On-line retail retailers that promote stitching, crafting, and artwork provides can profit from product demonstrations, how-to movies, and free on-demand video lessons.

YouTube can be its personal income stream. Advert placements from different firms in your video content material by means of the YouTube Accomplice Program or movies which might be solely accessible with a YouTube Premium subscription can assist generate passive income in addition to drive site visitors to your retailer.

Finest advertising and marketing ways for YouTube

When you plan to make use of YouTube on your retailer, it’s essential to get your advertising and marketing plan and methods proper.

  • Create a YouTube channel and elegance it along with your branding.
  • Analysis your opponents’ channels to see how those with probably the most followers method their video content material format and schedule.
  • Create skilled movies and assist inform your model story whereas informing and entertaining viewers.
  • Hold video size to eight minutes or much less. 
  • Use YouTube Shorts to have interaction cell viewers who could have shorter consideration spans.
  • Experiment with livestreams and 360 movies to check if these codecs are good avenues for shopper engagement.
  • Spend time on search engine optimisation on your channel and movies. 
  • Monitor your YouTube analytics to see what’s working and what isn’t.
  • Accomplice with YouTube influencers, when acceptable.
  • Share your YouTube content material on different social media platforms.
  • Embed your YouTube movies in your web site. Including demonstration movies to your product web page or weblog posts can assist customers higher perceive your merchandise.
  • Use clear, branded, graphics and textual content in your movies to spotlight product options and calls to motion.
  • Use constant intros to assist viewers acknowledge your model immediately.
  • Create branded thumbnails that stand out out of your opponents.
  • Reply to feedback.


Who’s on Pinterest?

With Pinterest, you’ll be able to attain:

What are you able to do with Pinterest? 

Like Instagram, Pinterest’s important focus is imagery, however it additionally boasts a robust search operate, making it an ideal useful resource for individuals planning something from this week’s dinner menu to main residence upgrades, weddings, or holidays. 

In truth, many individuals take into account Pinterest extra of a search engine than a social media platform. If somebody searches, “wholesome Italian rooster dinner recipes,” dozens of images will seem. Customers can rapidly save what they wish to “boards” and are available again later to make their menu. 

If your corporation sells elements, take into account making a great-looking pin for a recipe that makes use of what you promote. Somebody could select that recipe, see your product, and embody it of their grocery listing. 

BAM Bamboo Clothing's Pinterest account
Picture ©

Who ought to use Pinterest? 

Pinterest is a singular advertising and marketing channel partially as a consequence of its person demographics. Within the US, ladies account for 85% of shopper spending. Since Pinterest’s person base is dominated by ladies – particularly higher-income, older, ladies who have a tendency to buy and spend extra – it may be a superb alternative for advertisers.

In contrast to different main search engines like google and yahoo like Google, 97% of searches on Pinterest are unbranded, which ranges the taking part in subject for small companies promoting and pinning on Pinterest. Pinterest additionally brings in 33% extra referral site visitors than Fb. You probably have a small ecommerce enterprise and are on the lookout for a cost-effective method to attain an viewers of dependable spenders, Pinterest could possibly be an ideal platform for you.

Finest advertising and marketing ways for Pinterest

With most social media platforms, persons are inquisitive about being entertained, gaining info, and interacting with their pals. For entrepreneurs, you need to interrupt this expertise along with your message and hope that customers react positively. However Pinterest may be exceptionally profitable for companies, as a result of individuals actively use it to plan purchases:

  • 83% of standard customers make purchases primarily based on what they’ve seen on Pinterest.
  • Procuring adverts on Pinterest drive 3 times extra conversions than on different social media platforms.
  • 85% of Pinterest customers take into account it their go-to platform when beginning to work on a venture.

In case your merchandise are very visible or are associated to life occasions that require planning – holidays, residence renovations, weddings, events – you’ll be able to thrive on Pinterest. 

Professional tip: Group boards are a good way to maximise your time on Pinterest. A bunch board is constructed round a selected subject – outfit concepts, wholesome recipes, instructional assets – and the entire members contribute pins. 

As a result of the content material you submit on a gaggle board reaches your followers AND the followers of the opposite members, it will get much more natural attain. You possibly can be part of boards instantly on Pinterest or use instruments like Tailwind Communities to search out like-minded companies.

Different steps to take when growing your presence on Pinterest embody:

  • Create a Pinterest for Enterprise account.
  • Use key phrases within the titles of your Pinterest boards.
  • Add a brief description to your pins and hyperlink again to your web site in each the pin supply and outline areas.
  • Use vertical photographs to maximise your house.
  • Embed pins in your weblog and share on different social media channels.
  • Use Wealthy Pins. Wealthy Pins are submit varieties on Pinterest which might be reserved for Pinterest for Enterprise customers. They embody further info on pins like metadata and real-time pricing for merchandise. There are three completely different classes of Wealthy Pins – merchandise, articles, and recipes.
  • Construct suggestions boards and collaborative boards to encourage extra person interplay along with your model.


Who’s on TikTok?

TikTok has over one billion month-to-month energetic customers – greater than Twitter and Pinterest mixed. TikTok is a social video platform that’s particularly widespread with youthful demographics, however greater than 37% of TikTok’s customers are over 30, so it shouldn’t be written off as an app that’s only for teenagers and twenty-somethings.

With TikTok, you’ll be able to attain:

  • Gen Z: 60% of TikTok customers belong to Era Z (born between 1997 and 2012). In 2023, Gen Zers would be the largest technology within the U.S., with round 74 million individuals.
  • A world viewers: TikTok is on the market in 154 nations with a complete of two.6 billion downloads worldwide.
  • Extra engaged customers: TikTok’s customers spend a mean of 1.5 hours a day utilizing the app – twice as a lot as Fb and Instagram.

What are you able to do with TikTok? 

TikTok has promoting alternatives which might be much like different social media platforms, however it additionally has some distinctive and inventive choices that you would be able to’t discover elsewhere.

Like most different social media platforms, TikTok provides in-feed adverts. As well as, they provide Model Takeovers and TopView adverts. 

Model Takeover adverts are full-screen advert pop-ups that show as quickly as a person opens the app and final between three to 5 seconds. Model Takeover adverts are reserved for one model per day, so for that day all of TikTok will see your advert once they open the app, and your advert solely. Since these adverts take up unique actual property and have 100% platform attain, they’re very costly to run and are normally utilized by massive firms.

TopView adverts share an identical format to Model Takeover adverts. They’re full display and are the very first thing a person sees when opening up the TikTok app. Nevertheless, they aren’t unique, have a smaller attain primarily based in your audience, and may last as long as 60 seconds. 

Influencer advertising and marketing is completely different on TikTok. Not solely are you able to contract with influencers to do paid posts on your model, it’s also possible to sponsor a Branded Hashtag Problem. That is once you invite TikTok creators to submit video content material of themselves performing a selected motion that’s associated to your model (even when it’s solely the hashtag that pertains to your model).

You possibly can create branded filters, stickers, and even AR lenses that any TikTok person – not simply your paid influencers – can add to their movies. These graphic components may also improve Branded Hashtag Challenges.

Who ought to use TikTok?

When you’re on the lookout for inventive new methods to market your merchandise to a youthful viewers, TikTok could also be an ideal platform for your corporation. Merchandise that do effectively on TikTok embody make-up and skincare, residence decor, cleansing merchandise, lighting, kitchen home equipment, tech devices, and jewellery.

Finest advertising and marketing ways for TikTok

  • Arrange a TikTok for Enterprise account.
  • Submit incessantly – 1-4 instances per day.
  • Share behind-the-scenes, unboxing, and different casual content material.
  • Take part in trending duets and use trending music in your posts.
  • Repost content material associated to your model.
  • Use TikTok’s livestreaming function to have interaction with followers.


LinkedIn has practically 850 thousands and thousands customers, and you may attain:

  • 211 million individuals in North America.
  • A world viewers: 74% of customers are outdoors of the U.S., together with 222 million in Europe.
  • Younger professionals: a whopping 60% of LinkedIn’s customers are 25 to 34 years of age. 
  • Companies: 58 million firms are on LinkedIn, and 4 out of 5 individuals on LinkedIn drive enterprise choices of their firms.

LinkedIn is certainly a platform for these seeking to begin or advance their profession, together with firms in search of expertise. 

What are you able to do with LinkedIn? 

You possibly can create an organization web page to submit updates, photos, and different content material. Your group members may also attribute their employment to your web page. 

LinkedIn’s promoting capabilities are excellent for hiring new employees or forming enterprise relationships and, like many different social media platforms, you’ll be able to goal earlier web site guests or add buyer lists. 

The perfect half is your potential to focus on individuals with employment in exact industries, with sure job titles, or who’re a part of particular firms. So if you wish to attain all of the gross sales reps that work at companies in your trade, you are able to do that fairly successfully. 

Who ought to use LinkedIn?

When you’re on the lookout for new group members, promote to different companies, or provide merchandise that professionals would possibly discover helpful – garments, devices, time-saving meals, workplace furnishings, and so on. – LinkedIn is the place for you. 

Finest advertising and marketing ways for LinkedIn

  • Create a branded firm web page on LinkedIn.
  • Decide your audience and use LinkedIn’s Content material Suggestion Instrument to share related content material from inside LinkedIn along with your followers.
  • Submit about trending matters in your trade and hyperlink again to useful articles or merchandise in your web site associated to these matters.
  • For each submit selling your organization or merchandise, share 4-5 posts from different sources about related matters.
  • Hold posts to 3-7 per week.
  • Use photographs and movies in your posts.
  • Tag trade influencers.
  • Create your personal LinkedIn group, be part of different teams, and be energetic in discussions.
  • Use LinkedIn’s advertising and marketing and analytics instruments to create retargeting campaigns and observe efficiency.
  • You probably have staff on LinkedIn, ask them to reshare firm content material to increase your attain.
  • Benefit from LinkedIn’s InMail. InMail will get 300% higher response charges than conventional e-mail.

To present you some inspiration on the way you would possibly greatest use social media advertising and marketing to develop your corporation, we’ve created two fictional firms and outlined how they may use a number of platforms. 

Service and retail combo: WooGroom

Introducing WooGroom! Our fictional canine grooming firm has a bodily location the place they supply providers and promote merchandise in retailer. In addition they have a web-based store that gives grooming instruments.

groomer washing a corgi


Fb is WooGroom’s residence base for all issues social. There, they submit opinions, show their deal with and call info, and share irresistible canine pictures and useful weblog posts. They’ve additionally related their WooCommerce store to promote extra simply on Fb and Instagram. 

WooGroom is aware of that content material is king, which is a giant a part of why they use WordPress and WooCommerce collectively. Every week, they publish a weblog submit about canine grooming and use Fb’s remarketing pixel to share these posts – together with new provides – with individuals who visited their website up to now. 

By frequently exhibiting adorably-groomed canines together with nice opinions, they’ll show their worth to potential clients. They don’t continually promote particular provides, however once they do, lots of their followers turn into new, glad clients!


WooGroom creates new pins every single day, showcasing earlier than and after pictures, new merchandise, and suggestions for residence grooming. 

They submit photos that includes completely different sorts of canines, colours, and types to attach with everybody of their viewers. And since they understand how highly effective Pinterest’s search engine is, they add related hashtags so that they present as much as potential clients. In addition they be part of a Pinterest group board about pet care, and attain a complete new group of canine homeowners.

WooGroom beneficial properties followers who admire seeing cute animals of their feed. Most of them are canine homeowners and plenty of buy shampoos and different provides from their on-line retailer. 


Folks like to comply with animals on Instagram – Jiffpom has virtually 10 million followers. Our groomer posts pictures of lovely canines and, with some promoting and energy, connects with native pet homeowners who need their pooch to look simply as cute. 

WooGroom additionally companions with an influencer who shares pictures of her canines after they’re groomed and posts movies utilizing their merchandise.


Alaskan Klee Kais, Kieren and Yasmin, boast 4.2 million followers on TikTok. Like Instagram, TikTok customers love their pooches. WooGroom created some branded husky-themed AR lenses and stickers for TikTok customers. WooGroom additionally movies their very own canine grooming video content material that includes their merchandise and posts with their #WooGroom hashtag. 

They repurpose their TikTok movies throughout different social media platforms like Fb and Instagram.


WooGroom creates how-to movies that present worth to customers who wish to groom their canines themselves, however this additionally results in new enterprise, since viewers are impressed with WooGroom’s work. That is an acceptable method to “showcase” and is usually significantly better acquired than a disruptive advert. 

Throughout these movies, WooGroom finds a method to naturally function a few of their retail merchandise and embody hyperlinks to buy. There’s no want for them to do an extended gross sales pitch, however they reference extra useful content material on their website. After YouTube viewers learn that content material, WooGroom can attain them once more with remarketing adverts and switch lots of them into clients. 

Service-based enterprise: WooFirm 

If you consider social media, attorneys, accountants, and monetary advisors could not instantly come to thoughts. But when they will use it to offer worth to their perfect viewers, they can also succeed. Right here’s how our fictional accounting workplace, WooFirm, would use social media for ecommerce:

accountant working with a calculator


Since individuals on Twitter usually have interaction with present points, WooFirm joins the dialog about latest monetary occasions with useful suggestions and data. Hashtags are presumably extra essential on Twitter than another platform, so WooFirm makes use of them to search out conversations about related matters. 

Somebody would possibly tweet, “Caught on this QuickBooks difficulty. Why are my gross sales taxes not calculating accurately?! Any #accountants on right here? #assist.” By responding rapidly, WooFirm beneficial properties a brand new follower and a future consumer. 


WooFirm creates high-quality thought-leadership weblog posts on their WordPress website and distributes them on LinkedIn to ascertain credibility with potential purchasers. They use LinkedIn’s promoting platform to achieve particular enterprise varieties and folks with related job titles.

When WooFirm has job openings, they submit them to LinkedIn and promote to everybody with accounting-related training of their space. 

WooFirm’s gross sales group makes use of LinkedIn to attach with outdated colleagues and construct relationships that flip into new enterprise. 


WooFirm’s purchasers are on Fb, so it’s an ideal place to deal with basic enterprise info and share updates, weblog posts, and provides. 

In addition they use Fb to remarket to potential purchasers with non-intrusive, beneficial content material and recommendation.  


WooFirm is aware of that YouTube viewers usually seek for options to issues that they will clear up. By answering widespread accounting-related questions, demonstrating an Excel trick, or showcasing a sooner method to full a job in QuickBooks, they attain enterprise homeowners in a non-intrusive method and switch lots of them into purchasers.

In addition they interview a consumer as soon as a month and switch that right into a three-minute video that tells a fast story and praises their providers. Along with YouTube, WooFirm posts this video to Fb, LinkedIn, and their very own website utilizing Jetpack’s video internet hosting for WordPress.

Nearly any enterprise may be profitable on social media; the trick is to choose the proper platforms and focus your effort. Use every one for its best strengths as an alternative of posting the identical content material in all places. By combining a sequence of contact factors, you’ll be able to increase your viewers, reveal experience, construct pleasure, seize new patrons, and develop buyer loyalty.

Need extra info or assist with social media for ecommerce? Take a look at these assets:

Use Pinterest for WooCommerce to grow your customer base


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