This text initially appeared on Enterprise Insider.
Did the youngsters in your life request 40-ounce water bottles as Christmas presents?
I will guess the reply is sure.
If not, then perhaps your TikTok has grow to be flooded with movies of individuals stampeding Goal shops for pink and crimson cups.
Whichever method you had been launched, Stanely-branded drinkware is now ubiquitous on social media. If you happen to’re questioning why large water bottles are so essential, learn on.
What are Stanley cups?
We’re not speaking concerning the large silver trophy gained by a Nationwide Hockey League workforce annually. That is the Stanley Cup.
The transportable cups in query are insulated tumblers with large facet handles and plastic straws, created by the 111-year-old drinkware model Stanley.
They’re mainly simply handy (and huge) water bottles. The largest promoting factors are the small base that may match right into a automobile cup holder, the rotating lid, and that it could actually hold drinks chilly for hours.
They’re bought at shops like Goal in dozens of colours, from basic neutrals to modern shades of pink and inexperienced, or you’ll be able to order the cups on-line by way of Stanley’s web site, the place you may as well customise them to be engraved with textual content or photos of your selection.
Value-wise, they usually vary from $35 to $45 relying on the scale and magnificence.
Why you are seeing these huge water bottles all over the place
Stanley has existed since 1913 when founder William Stanley Jr. “fused vacuum insulation and the power of metal” to create the primary Stanley-brand bottle, in line with the corporate’s web site.
Although the model has been well-liked for many years since then, Stanley’s 40-ounce tumblers reached a brand new degree of cool in January of final yr after they started showing in well-liked TikTok movies or the arms of influencers.
The hype hasn’t slowed down.
In November, a girl went viral on the social-media platform after revealing that her automobile burned down together with her Stanley cup inside — and it survived with ice remaining.
Stanley then gifted her a number of cups and a brand-new Mazda car.
The girl’s authentic video has been considered greater than 92 million instances since then.
@danimarielettering What a journey, thanks all sooo a lot for being right here for it. I cant say it sufficient, this wouldnt have occurred with out each single certainly one of you. Love you and @Stanley 1913 ♬ The Champion – Lux-Inspira
TikTok then exploded final month with movies of younger individuals receiving Stanley cups as vacation presents.
The search time period “Children Getting Stanley Cups for Christmas” leads to dozens of movies with greater than 32.2 million mixed views.
In lots of of those clips, youngsters and youngsters are seen screaming, crying, and embracing their members of the family after receiving one of many 40-ounce tumblers.
The cups are not going anyplace in 2024.
Over the weekend, pink and crimson Stanley cups had been launched at Goal for Valentine’s Day.
Varied TikTok movies present customers dashing into their native shops for the possibility to purchase them, with staff heard within the background implementing limits on the variety of cups they might buy.
Representatives for Stanley didn’t reply to a request for remark from Enterprise Insider on its merchandise and these latest movies.
So sure, Stanley cups are sturdy and a number of coworkers can affirm that they hold your drink chilly for hours.
They’re additionally cute and, as evidenced by this unofficial fan membership of younger individuals, extraordinarily fashionable.
However finally, they’re simply actually massive water bottles.