Stella Artois’ Solstice Celebration Reveals Its Evolving Strategy to Hybrid Occasions

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Publishers’ dwell occasion organizers have needed to grapple with uncommon logistical nightmares amid this delta variant interval of the pandemic. As Stella Artois eagerly returned to experiential advertising and marketing this summer season, the beer model has emphasised the hybrid digital-physical nature of live shows to handle any final minute points. Whether or not it is adjustments in well being ordinances or attendance…

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