Straffr is a brilliant resistance band that helps you train on the go – TechCrunch


Sensible health gear is usually restricted by being static and non-portable. (And, nicely, eye-wateringly costly.) Suppose Peloton‘s stationary bike for spin courses or wall-mounted power coaching rig Tonal. Nice for those who’re at house and may afford to shell out hundreds on a flowery house gymnasium, however what if you wish to take your exercise with you wherever you go?

Meet Straffr, a German startup that’s exhibiting on the TechCrunch Disrupt Startup Alley this week. The corporate sells a wise health band that you would be able to simply pop in your backpack and take with you whenever you hit the highway.

Initially choosing a crowdfunding route through Kickstarter final yr, the {hardware} startup has gone on to promote “a number of thousand” bands since getting the product to market in March this yr. They’ve additionally bagged backing from enterprise angels and have simply closed a second seed spherical with a global investor as they gear as much as develop their fledgling health enterprise.

Straffr’s good resistance band, which is available in both medium or robust power grades, connects to the companion app utilizing Bluetooth and begins monitoring quickly as you begin stretching and flexing — offering suggestions in your coaching session, not simply on reps however on “high quality” of train, per CEO Stefan Weiss.

The entire band is definitely a sensor — fabricated from an expandable rubber that’s electrically conductive. Straffr’s staff developed the fabric and has some patents on it.

“It’s actually onerous to search out and develop a cloth that stretches over 200% or 300% … and never break and never measure something,” Weiss tells TechCrunch. “Once you stretch [the Straffr fitness band] {the electrical} resistance adjustments and subsequently we will say how a lot you’ve stretched the band for a particular train.”

Anybody who’s tried to do power coaching utilizing a (non-smart) resistance band is aware of it may be fairly difficult to maintain targeted and engaged with out skilled steerage. Mainly it’s onerous to know for those who’re performing the actions in an optimum method or simply mindlessly twanging a bit of rubber. So a sensing ingredient appears to be like prefer it might add a number of worth to this explicit little bit of health package.

Straffr’s good band clocks your reps, energy and velocity as you pull, with the app offering real-time suggestions by means of the exercise — providing verbal cues for those who’re pulling “too quick” or nudges to maintain issues “sluggish and even.” It’ll additionally present you general outcomes of the exercise for those who’re a fan of health stats.

The app includes a choice of exercise movies which allow you to observe alongside to pre-recorded health band classes, corresponding to HIIT-focused exercises, complete physique power coaching or fast home-office workout routines.

Straffr is a smart resistance band that helps you exercise on the go

Picture Credit: Straffr

Weiss says the startup is constructing a premium on-demand supply, too — and has not too long ago onboarded 5 private trainers so it may possibly supply one-to-one coaching classes. That will probably be for a future Professional function. The essential app is free, because the startup is charging for the {hardware}.

Straffr’s band prices simply over $100 (€99.99), which may be very expensive for those who’re evaluating it to a non-smart various (a primary resistance band can price just some {dollars}). However that’s a reasonably poor comparability, as a result of right here you’re getting a complete health bundle versus only a piece of elastic. So these further {dollars} are for related train content material and in-app personalization together with exercise quantification and the added motivation of stay suggestions.

It’s additionally value noting that Straffr’s good band is significantly cheaper than shelling out for a Peloton or different high-end linked home-gym package, which is now aiming to lighten individuals’s wallets by focusing on their exercises.

So, seen from that perspective, Straffr’s spin on good health kinda appears to be like like a cut price.

Typical patrons to date are typically both fitness-focused males who’re very into the “quantified self” pattern, per Weiss, or middle-aged girls wanting a substitute for health courses on the gymnasium. However a humble (however good) health band actually might supply one thing for everybody.

“The place actually we see a future of coaching with resistance bands is with private trainers immediately,” Weiss provides. “One-on-one digital coaching, on-demand, with private trainers, with professional athletes, with Olympians that speak you thru the entire exercise routine, what it does, they’re coaching with you, it’s sweaty coaching, it’s motivating for individuals.”

Nonetheless, if resistance band exercises actually aren’t your jam, Straffr does have plans to develop further bits of a wise health package. Though Weiss received’t be drawn on precisely what different linked {hardware} they’re cooking up.

“We do have a product within the pipeline now that we’re growing internally proper now — and we’re actually enthusiastic about it,” he says, including: “I can say it’s not going to be only a leaping rope which counts.

“For us it’s at all times the mixture of useful, actually moveable coaching with the part of monitoring high quality — the standard of your coaching. Like how good are you? Are you truly efficient? As a result of for those who’re simply counting reps and steps and stuff there’s clearly a superb motivational side to it … however we wish to additionally see are these reps actually good, are they good high quality, are you doing the most effective you’ll be able to for the situation you’re in proper now?”


Please enter your comment!
Please enter your name here