Streaming the Olympics Shouldn’t Be This Difficult

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Final 12 months, the 2020 Olympics had been meant to assist launch NBC’s new streaming platform, Peacock, however as an alternative, sat the 12 months out because of COVID. For an Olympics initially destined to be tied to a streaming service in an on-demand world, it appears caught in a prime-time linear TV world, a class that has been on the decline for years. A Commerce Desk survey at first of the 12 months predicted that 27% of U.S. households would reduce their pay TV subscriptions by the top of the 12 months, which is sort of double the quantity of people that reported slicing the wire in 2020.



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