In partnership with Tesco Group, Coca-Cola is inviting individuals to attempt a bottle of Coca-Cola Zero Sugar by means of an augmented actuality expertise working now throughout main cities within the U.Ok.
The “#TakeATaste” digital out-of-home (OOH) marketing campaign will see 3D anamorphic inventive introduced on OOH screens in London, Birmingham, Manchester and different U.Ok. cities.
Individuals will be capable of scan the QR code on the screens utilizing their cell system to load an AR expertise that enables them to “seize” a digital bottle of the beverage and obtain a coupon that may be redeemed at Tesco shops for a free bottle of Coca-Cola Zero Sugar or its Cherry model.
“The marketing campaign builds on our ‘Finest Coke Ever?’ platform which is designed to trial amongst those that refuse to compromise on style in selecting zero energy,” stated Laura Moon, senior model supervisor for Coca-Cola Zero Sugar. “By utilizing interactivity and gamification, this can be a enjoyable and digital-first strategy to sampling while residing and respiratory our Actual Magic philosophy.”
Individuals who take part on this promotion may even obtain “players factors” on the Coca-Cola app, which can be utilized to enter giveaways.
This marketing campaign is supported by influencer partnerships on Instagram. It’ll run by means of Oct. 15.
Media company EssenceMediacom, digital OOH inventive manufacturing studio DOOH.com, interactive and 3D manufacturing firm Studio Dialect and outside promoting firm JCDecaux participated on this marketing campaign.