TBWAChiatDay noticed a possibility to make use of creativity as a drive for good, serving to elevate consciousness and encourage motion. The legislation is evident in regards to the specifics and places of the indicators, nonetheless doesn’t embody steering for what surrounds them.
The company mobilized a workforce for the mission to create 22 indicators together with quite a lot of supportive messages surrounding the obligatory copy. Not solely have been the indicators going to be positioned round TBWA’s Nashville workplace, they have been additionally to be made out there to any enterprise in Tennessee free of charge.
The messages vary from advocating for Transgender rights, encouraging individuals to succeed in out to their lawmakers, and explaining the potential unfavorable income impression on the state.
Fortunately, Choose Aleta A. Trauger of the U.S. The District Court docket for the Center District of Tennessee just lately granted a preliminary injunction towards the legislation whereas litigation proceeds. However the story isn’t over – that is solely the start of a protracted street to equality. Our indicators have no sensible use proper now, and we hope they by no means will. However it is going to require continued group assist.