Technique Analytics: Xiaomi was the highest smartphone vendor in Europe in Q2


Technique Analytics has issued its quarterly report on the smartphone market in Europe, and we have now a brand new chief in gross sales. Xiaomi managed to surpass Samsung and has turn into the best-selling vendor with 25.3% of the market share. The Korean big is sitting intently behind and the analysts predict we have not seen the tip of the battle for prime positions.

FirmShipments (in million)Market share Q2 2021Yearly change

The European market had a robust quarter, pushed by COVID-19 restoration, stated Boris Metodiev, Affiliate Director at Technique Analytics. Xiaomi’s success relies on great gross sales in Russia, Ukraine, Spain, and Italy the place clients are “looking forward to Mi and Redmi sequence of feature-rich, worth smartphones”.

Samsung is the one firm within the High 5 to ship fewer gadgets, and Neil Mawston, Government Director, revealed this is because of rising competitors from Apple within the high-end market and Chinese language distributors within the low-end scene. It additionally didn’t capitalize on Huawei’s demise, however no less than is performing properly with new 5G fashions, because of the Galaxy A sequence.

Apple posted sturdy outcomes as a result of followers have been “overdue to interchange their gadgets” and the iPhone 12 sequence resonated with them. Realme’s now a prime 5 maker in Europe as properly, its nice Q2 exhibiting being attributed to the Realme 8 sequence.

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