Key Takeaways
- Tesla launched a limited-edition $350 pickleball paddle on Friday, and the paddle offered out in underneath three hours.
- The pickleball paddle is Tesla’s first try at conventional sports activities gear, but it surely isn’t the automaker’s first way of life product.
- Tesla additionally affords $65 salt and pepper shakers and a $1,600 electrical quadbike.
Tesla’s newest launch isn’t a new electrical automotive or a robotic — it’s a limited-edition, $350 pickleball paddle known as the Tesla Plaid.
Tesla launched the paddle on Friday, asserting that it had partnered with paddle maker Selkirk on a premium product designed to enhance sturdiness and swing velocity.
Widespread Science notes {that a} high-end pickleball paddle is normally priced at underneath $150, making Tesla’s providing costly by that normal. Regardless of the excessive price ticket, the paddle offered out in underneath three hours, a Selkirk spokesperson advised Enterprise Insider, and was out of inventory on the time of writing. Tesla will launch extra paddles subsequent week, per the product web page on its web site.
Associated: Tesla CEO Elon Musk Exhibits Up at All-Arms Assembly to Reassure Staff ‘The Future Is Extremely Vibrant’
The paddle is constructed from carbon fiber with a foam core and is marketed as engineered for high-performance play relatively than only a brand slapped onto an current design. Selkirk’s analysis and improvement head, Tom Barnes, described the venture as a “true engineering collaboration,” stating in a press launch that Tesla’s design crew and Selkirk spent over a 12 months exchanging knowledge, tweaking geometry and stress-testing prototypes earlier than finalizing the product.
“This wasn’t merely a branding train,” Barnes mentioned within the press launch.
Paddle up, humanhttps://t.co/cbVmUlNH19 pic.twitter.com/U01XZJQV18
— Tesla North America (@tesla_na) December 12, 2025
The thought for a Tesla pickleball paddle emerged after Barnes met Tesla engineers on the 2023 USA Pickleball Nationwide Championships. Selkirk executives later visited Tesla’s Fremont, California, manufacturing facility, met Tesla’s international director of product design and pickleball participant Javier Verdura and commenced the design course of, per Enterprise Insider.
The pickleball paddle is Tesla’s first try at conventional sports activities gear, but it surely isn’t the automaker’s first way of life product. Tesla affords residence and attire merchandise, like backpacks for $185, salt and pepper shakers for $65 and an electrical quadbike for youngsters for $1,600.
Associated: Tesla Approves Elon Musk’s $1 Trillion Pay. Right here’s What He Has to Do to Get It.
The timing of the pickleball paddle launch displays the rise of pickleball, a sport mixing parts of tennis, badminton and ping-pong. A report from the Sports activities and Health Business Affiliation notes that an estimated 19.8 million Individuals performed pickleball in 2024, a forty five.8% rise from the earlier 12 months and a 311% enhance since 2021.
Tesla CEO Elon Musk can also be a proponent of the game. In 2023, he wrote in an X publish that pickleball is “in all probability going to crush tennis. Far more handy.”
The $350 pickleball paddle is a far cry from the a lot pricier electrical autos Tesla sells. On the time of writing, the beginning worth for a Tesla Mannequin 3 was $36,990, whereas a Mannequin Y begins at $39,990.
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Key Takeaways
- Tesla launched a limited-edition $350 pickleball paddle on Friday, and the paddle offered out in underneath three hours.
- The pickleball paddle is Tesla’s first try at conventional sports activities gear, but it surely isn’t the automaker’s first way of life product.
- Tesla additionally affords $65 salt and pepper shakers and a $1,600 electrical quadbike.
Tesla’s newest launch isn’t a new electrical automotive or a robotic — it’s a limited-edition, $350 pickleball paddle known as the Tesla Plaid.
Tesla launched the paddle on Friday, asserting that it had partnered with paddle maker Selkirk on a premium product designed to enhance sturdiness and swing velocity.
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