The Accountable Advertising and marketing Company Launches

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The newly-launched full-service media and advertising and marketing consultancy will concentrate on ESG transformation via advisory, enablement and strategic companies

Because the media world grapples with its function within the local weather disaster, the Accountable Advertising and marketing Company launches at present as a brand new breed of specialist with a mission to assist media, digital and advertising and marketing shoppers to grasp sustainable development via accountable and progressive practices.

The Accountable Advertising and marketing Company’s group of ethically-minded media and advertising and marketing professionals will assist manufacturers, businesses and publishers to speed up aggressive benefit, shaping capabilities and enabling supply of environmental, social and governance (ESG) roadmaps and KPIs – in keeping with 2030 United Nations Sustainable Improvement commitments. 

As outlined within the WFA and Kantar Sustainable Advertising and marketing 2030 report, 39% of client-side entrepreneurs say their corporations are solely now taking their first steps in the direction of sustainable practices, citing a scarcity of assets, data and abilities – whereas 15% haven’t but began.

A completely new proposition for the market, the Accountable Advertising and marketing Company goals to fill an important hole by providing versatile service fashions to cowl advisory, enablement, technique and partnerships. 

The Accountable Advertising and marketing Company’s consultants are obsessed with serving to shoppers plan for what’s subsequent, while striving to make sure optimistic societal influence synchronised with enterprise development. Its inaugural shoppers embrace Diageo and the WFA, with which it collaborated lately to create a groundbreaking report overlaying ten methods advertisers can scale back greenhouse fuel emissions within the media provide chain.

The corporate delivers consultative companies to create and form programmes that may drive accountable, sustainable and progressive advertising and marketing options. The group additionally helps shoppers to supply and handle third-party relationships to allow industry-leading advertising and marketing programmes.

Founder Hannah Mirza is obsessed with supporting shoppers to navigate ESG in advertising and marketing. She explains: “As genuine, performance-orientated and trusted impartial advisors we are actually providing a full-service capability, together with experience on provide path optimisation in programmatic, via impartial evaluation, to media decarbonisation methods and DEI programmes. I really like to assist shoppers thrive in uncharted, advanced conditions, driving alternatives for enterprise development. The Accountable Advertising and marketing Company’s Manifesto states that when manufacturers act responsibly within the media and advertising and marketing atmosphere, their success deepens.  

“From model security to sustainability, inclusion and moral advertising and marketing practices, the fashionable marketer’s success hinges on making media and inventive match for progress. Nonetheless, all too steadily ESG market options are immature and never match for objective. So our group of plug-and-play professional advisors is set to assist on this mission, guiding shoppers via the ESG maze, navigating new options and built-in methods.”

Mirza has over 20 years’ expertise, together with company, writer and client-side roles, having held world management positions for Isobar, Mindshare and Mediacom, working throughout an enormous FTSE 100 shopper portfolio. As well as, she has led professional bono work for UN Ladies and performs a management function as Vice President for the Bloom Community.

In regards to the Accountable Advertising and marketing Company:

The Accountable Advertising and marketing Company was set as much as drive optimistic social and societal influence via remodeling media and advertising and marketing communications. As a full service impartial media and advertising and marketing consultancy specialising in environmental, social and governance (ESG) transformation via advisory, enablement and partnership companies, it helps a spread of shoppers to grasp sustainable development – serving to to speed up aggressive benefit; shaping capabilities, and enabling supply of ESG roadmaps and KPIs. The group additionally helps shoppers to supply and handle third-party relationships which contribute to advertising and marketing programmes that make a distinction via industry-defining work.

With places of work in London, shoppers embrace Diageo and the World Federation of Advertisers (WFA). From provide path optimisation in programmatic via to media decarbonisation methods and DEI programmes, The Accountable Advertising and marketing Company’s Manifesto states that when manufacturers act responsibly within the media and advertising and marketing atmosphere their success deepens. 

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