The best way to Create an Influencer Media Equipment in 5 Steps [TEMPLATE]


How do you inform if gold is actual? Chew it. How do you inform if an influencer is legit? Try their media package. These are guidelines for all times.

Having an informative, participating, and spectacular media package is among the finest methods to land skilled offers as an influencer. And understanding the right way to spot a terrific media package is among the finest methods to kind significant partnerships as a enterprise.

So for folk on each side of influencer advertising and marketing, right here’s every little thing it is advisable learn about creating an efficient media package.

What’s an influencer media package?

An influencer media package is a doc that influencers and content material creators share with manufacturers when discussing potential partnerships.

media package ought to:

  • Showcase your strengths
  • Show that you’ve an engaged on-line following (e.g. by together with follower stats)
  • Spotlight the sort of worth you’ll be able to deliver to a possible shopper

Merely put, the aim of a media package is to persuade others (companies, collaborators, and different influencers you would probably companion with) that you’ve the followers, the technique, and the arrogance it takes to spice up their presence on-line—and in flip, make them cash.

Ideally, a media package needs to be quick and candy (like a resume). It’s a visually interesting and concise snapshot of your on-line presence and achievements.

Media kits are normally exchanged in a PDF or slideshow format—however once more, if it’s a slideshow it needs to be quick! Consider it extra like a spotlight reel than a characteristic movie.

Let’s get rolling.

5 causes you want an influencer media package

1. Come throughout as extra skilled

We’ll offer you recommendation later on this publish on the right way to make your media package superior—however the truth is, having one in any respect will make you seem extra skilled as an influencer.

Identical to having an electronic mail with your personal area identify or ordering an appetizer for the desk, media kits make you seem like a boss: they present you’re ready, skilled and desirous to collaborate.

2. Land higher model offers

Skilled media kits result in skilled model offers — and also you’re extra more likely to rating an excellent partnership with an excellent media package.

Give it some thought: in case your package exhibits the worth you’ll be able to deliver, you will have extra bargaining energy in terms of negotiating charges. With the ability to give concrete examples of the great you’ve performed for different companies is an asset to touchdown a terrific new deal.

3. Talk extra effectively

Typically, working in social media generally is a numbers sport (and no, we’re not speaking about what number of followers you will have).

When you’re reaching out to plenty of companies about potential model offers, or having plenty of manufacturers attain out to you, you’ll desire a media package on the prepared. Your package is a one-step hack for exhibiting potential companions every little thing they should learn about you, and having one means you received’t need to shuttle emailing and DMing to speak the identical info time and again. Simply ship them a complete media package and also you’ll solely need to take care of follow-up questions.

4. Set your self aside

Your media package units you aside from different influencers as a lot as your content material does. Being inventive and concise in your package exhibits manufacturers your abilities in motion, and you need to use your media package as a possibility to face out from the group.

Suppose Elle Woods perfumed pink paper, however digital. What, prefer it’s onerous?

5. Acquire confidence

Anybody can expertise self-doubt at any level in your profession, however chances are high when you’re a micro- or nano-influencer (10,000 to 49,999 followers or 1,000 to 9,999 followers, respectively) you’re affected by a little bit of imposter syndrome.

Don’t fear an excessive amount of. Merely placing collectively this package, which is principally a ravishing celebration of every little thing that makes you fabulous, can assist you get in the appropriate psychological state for getting on the market and getting that bread.

What needs to be included in an influencer media package?

A brief bio

That is arguably crucial a part of your package—it ought to come first, as it’s going to form the viewer’s first impression of you as an influencer.

Embrace your identify, the place you’re primarily based, and what you do—your pursuits, values and expertise are vital to speak right here.

An inventory of your social media accounts

An inventory of your accounts throughout social media platforms (full with hyperlinks!) is a vital part of a media package. Hopefully, of us wanting over your package will need to see you in motion, so offering them with a transparent path to your content material is essential.

Your efficiency stats

As a lot as we consider that high quality beats amount in terms of social media, the stats nonetheless matter. Exhausting numbers will assist your potential purchasers determine whether or not your attain and engagement align with the model’s targets.

Be sure you embrace:

  1. Your variety of followers. That is vital, however not fairly as informative as…
  2. Your engagement charges. This exhibits how many individuals really work together along with your content material (and proves that you simply haven’t purchased all of your followers). For an in-depth information on engagement charges and different stats that matter, take a look at our guides to analytics on Instagram, Fb, Twitter and TikTok.
  3. Basic viewers demographics. What’s the gender breakdown, and the place does your viewers dwell? How previous are they? This may assist companies decide if there’s overlap between your followers and their target market, and can inform whether or not or not you’re the appropriate match for his or her model.

You can too embrace:

  1. The typical variety of likes/feedback you get on posts
  2. How a lot content material you publish in a median week
  3. How a lot your account and following has grown in a sure period of time

Profitable model deal case research

That is the half the place you shamelessly brag.

Embrace as many numbers as doable whenever you’re exhibiting case research, together with how lengthy campaigns lasted, how the stats for the model you partnered with modified, and any concrete information you may give for the precise variety of individuals you despatched their method.

Affiliate packages are additionally nice for this. If, for instance, you gave your followers a novel code that they might use for a reduction at a sure vendor, your package ought to embrace how many individuals used your code (and the way a lot cash you introduced in for the model).

Clearly, you’ll need to be as optimistic as doable when referring to different manufacturers that you simply’ve partnered with. Now could be the time to be upbeat and galvanizing.

Your charges

Your charges ought to come on the finish—that method, you’ve already proven your potential shopper what you’re value it.

Whether or not or not you need to embrace your charge card in your model package is controversial within the influencer and content material creator group. Listed below are some issues to think about.

A optimistic facet of being upfront about pricing is that it exhibits manufacturers that you simply count on to be paid on your work (free merchandise are cool, however money is healthier). As a result of it’s a comparatively new and artistic business, it’s simple to get wrapped up in a contract that doesn’t serve you economically, and being clear about charges helps to forestall that.

That stated, promising charges earlier than discussing the character of the work you’re doing is dangerous. Phrasing your costs as a “advised” or “estimated” charge helps offer you some extra bargaining energy.

Alternatively, you can’t embrace charges in your media package and as an alternative ship them individually when requested—that method you’ll be able to adapt your costs for various firms.


Odds are, a lot of the work you’ll be doing as an influencer is visible—it’s what grabs individuals’s consideration and conjures up them to cease scrolling. You should definitely embrace a number of high-quality photographs in your media package to exemplify your pictures abilities and your general aesthetic.

Pictures are a pleasant visible break to a reader, and so they additionally give manufacturers a little bit style of what you do.

Contact info

This one ought to go with out saying — when creating your media package, embrace contact particulars to verify manufacturers know precisely the right way to get in contact with you!

The best way to create a stand-out influencer media package

Do your analysis

When you’re studying this, you’re already on this step. Go you! Check out the media package examples included on this weblog publish and do some digging into different influencers in your group. Discover what stands out to you and decide why—then you’ll be able to recreate it with your personal private flavour.

Accumulate your information

Take notes of all of your stats and case research numbers, irrespective of how large or small or profitable or not profitable. Keep in mind to pay particular consideration to statistical data that present engagement somewhat than simply numbers.

Hootsuite Analytics shall be your hero right here—the platform offers you the data from each app (Instagram, TikTok, YouTube,Fb, Twitter, LinkedIn, and Pinterest!) in a single place.

Be taught extra about Hootsuite Analytics:

Minimize any information that doesn’t serve you

Honesty is one of the best coverage, however when you really feel sure stats aren’t consultant of how nice you’re, you don’t have to incorporate them.

Give attention to the positives and the way a lot you’ve grown, and omit something that received’t allow you to get a deal. Be sure you nonetheless have these stats written someplace, although, as manufacturers would possibly ask, and also you positively don’t need to lie (it’s morally unhealthy, yeah, however getting referred to as out for that’s additionally tremendous humiliating).

Plan your look

Put your artwork hat on and plan what sort of vibe you’re on the lookout for —heat or cool, maximalist or minimalist? You may draw inspiration from artwork you want (album covers, clothes manufacturers, and so on.) however ensure that the fashion you decide on aligns along with your content material. Have a shade palette in thoughts.

Use a template

When you’re an artwork whiz, the structure a part of a media package needs to be a breeze. However a template is a wonderful begin for these much less editing-savvy, and plenty of on-line templates rock: they’re completely customizable and don’t look cookie-cutter in any respect. So use the help, and take the template—if to not use, simply to encourage.

Our crew has created this free, totally customizable media package template to make getting began simpler:

Influencer media package examples

Now that we’ve coated all the fundamental parts of a media package, listed below are a number of examples of well-designed, efficient media kits.

It’s vital to keep in mind that there’s nobody technique to make a media package – every package will look a little bit completely different from the following. What’s vital is that they’re simple to learn, pleasant to the eyeballs and informative.

Influencer media kit example

Supply: Love Atiya

This influencer’s package begins along with her handles, some stats and demographic information. She additionally has logos from completely different manufacturers she’s partnered with up to now.

Influencer media kit example

Supply: @glamymommy

This Instagram influencer’s package contains the variety of month-to-month distinctive guests she has on her social media, which is a good way to point out manufacturers the expansion potential of your viewers. Her bio contains some details about her training and household, and it’s tremendous clear who she is: manufacturers that market to new mothers or within the health or magnificence business can be an excellent match for her.

Influencer media kit example

Supply: @kayler_raez

This influencer and mannequin’s media package contains his measurements (good when you’re looking for out contra, as manufacturers can ship you clothes that correctly match). His bio focuses on his modeling work and his “Earlier Work” part is a speedy hearth of manufacturers he’s collaborated with.

Influencer media package template

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