The best way to Make Cash on TikTok: 4 Simple Methods


Perhaps it’s your entrepreneurial spirit. Perhaps you heard about 20-year-old Addison Rae’s Tesla Mannequin X. Perhaps you bought that “display screen time” notification (the one the place your telephone passive aggressively tells you you’re hooked on the web) and mentioned, “Hey, may as nicely monetize this.”

Nonetheless you bought right here, welcome. Right here’s how one can earn cash on TikTok.

TikTok ranks because the seventh most-used social media platform worldwide, with 689 million lively customers as of January 2021. That’s an enormous market.

Many individuals have already discovered how one can earn cash on TikTok, and a few contemplate it a full-time job. Listed below are the most effective methods for making a living on the app.

Are you able to earn cash on TikTok?

The quick reply is: Sure, you may make cash on TikTok.

However identical to portray an image or figuring out your ex’s ex’s relationship standing, making a living on TikTok requires a bit of creativity. Whereas there are official, app-funded strategies of incomes money (see Technique #4 under), there are many different methods which you could earn cash on the platform—even should you don’t have a ton of followers.

Much like social media creators lively on different platforms, many TikTok customers have already reached monetary success via the app. And whereas TikTok might seem to be a brand new frontier, the methods you should use to earn cash will in all probability look acquainted (take a look at our guides to making a living on Instagram and Youtube).

How a lot cash are you able to make on TikTok?

The stats for the highest-earning TikTok stars (TikTokers? TikTokians?) are fairly mind-boggling.

As is the case for celebrities and small volcanoes, most of TikTok’s best-paid are younger and sizzling. So, is all hope misplaced when you’ve reached senior standing—that’s age 25 and up—on the app? In fact not.

In almost each class, intelligent of us are utilizing little movies to make huge cash.

Who makes probably the most cash on TikTok?


fav appears from @americaneagle’s back-to-school assortment. store now at! #aepartner #aejeans

♬ authentic sound – Addison Rae

So, blue-sky-wise, a profitable TikTok profile can set you up for all times—however even should you don’t have tens of millions of followers and billions of likes, you possibly can nonetheless use it to earn cash.

4 methods to earn cash on TikTok

Technique 1: Associate with a model you belief

Sponsored content material on TikTok is outlined as content material for which you obtain one thing of worth. That’s the aim, proper? For instance, a model may pay you to make a TikTok speaking about how nice their soy candles odor, otherwise you may obtain a free skydiving journey in change for posting about it. (Although we’re not recommending taking any free skydiving gives).

And types are very a lot considering getting into such paid collaborations. A research on influencer advertising discovered that in December 2019, 16% of U.S. entrepreneurs deliberate to make use of TikTok for influencer campaigns—however in March 2021, that quantity went as much as 68%. In different phrases, influencer advertising is blowing up on the platform.

social media platforms US marketers are using for influencer marketing

Supply: eMarketer

In keeping with the identical research from eMarketer, firms wish to associate with of us who’ve a following that is aware of and trusts them, notably within the context of the COVID-19 pandemic and ongoing social justice actions.

Which brings us to an necessary level: don’t hunt down to associate with firms whose views don’t align with your individual. Your followers might care about your inspirational soup metaphors or what number of languages you possibly can converse or manicure, however they care about your ethics, too.

we are able to’t struggle anti-asian racism with anti-black rhetoric and/or techniques. we wish and have to work collectively. #stopasianhate #unity

♬ authentic sound – Francine Ng

Listed below are some ideas for getting began with sponsored content material:

Solely attain out to manufacturers or organizations you actually love

In case your TikTok is all about your uncooked vegan journey and rapidly you begin posting about your favourite native burger joint, your followers will see proper via you. Not solely is that this complicated, but it surely additionally makes you seem like a sellout. So, guarantee that your sponsored content material aligns along with your common content material.


Enhance your OG KD with the brand new KD Flavour Boosts. Our favorite is Jalapeño 🌶, what’s yours? #KDFlavourBoost @kraftdinnerca

♬ authentic sound – Aileenchristineee

Make a press package on your account

A press package is sort of a film trailer for your self. It hypes up all the nice issues about you (and offers manufacturers good causes to work with you) and contains contact info, images, and notable achievements. Make them wish to see what occurs subsequent, bag of popcorn in hand. Web sites like Templatelab provide press package templates free of charge.

Create a couple of non-sponsored posts

Manufacturers will wish to see that you’ve what it takes to drive gross sales to their enterprise. Making a few (non-sponsored) posts chatting up your favourite pair of footwear will make that elusive specialty sock model extra more likely to wish to associate with you.

Use the Branded Content material toggle

Individuals don’t like being deceived—and it seems, apps don’t prefer it both. Tiktok created the Branded Content material toggle to guarantee that customers have been being clear. For those who’re posting sponsored content material, hit the button (or threat your video being taken down).

Technique 2: Associate with an influencer

That is the reverse of the primary technique. In case you are a longtime enterprise trying to develop your presence (and earn cash) on TikTok, attain out to an influencer whose content material aligns along with your model.

Fashionista Knowledge Kaye lately partnered with fragrance firm Maison Margiela in this TikTok, and meals blogger Tiffy Chen partnered with Robin Hood (the flour, not the fox) on this one:


Reply to @saraabdel91 4 Components ONLY, and you may make the BEST, chewy,Hand-pulled Noodles! Hyperlink in bio. #advert

♬ authentic sound – TIFFY COOKS 🥟

In keeping with this research by Tomoson, each greenback spent on influencer advertising yielded a mean of $6.50 for the enterprise, with the highest 13% surveyed reporting a return of $20. What’s extra, half of entrepreneurs say the purchasers gained via influencer advertising have been greater high quality than prospects introduced in via different channels, like e mail advertising or natural search.

In conclusion: influencers, nicely, affect. Successfully.

For those who’re within the U.S., you should use TikTok Creator Market to seek out the precise influencer for you. {The marketplace} website connects manufacturers with influencers. Any model can be a part of, but it surely’s solely accessible for influencers by invitation (for now).

Outdoors of the U.S. and TikTok-sanctioned market, seek for hashtags that align with you and your online business (#dentist, #faintinggoats, #thrifting) and scroll via the content material. Or, simply discover the app your self, liking the movies you want and ignoring (or hitting “Not ”) on those you don’t. The app will begin displaying you what you wish to see. It’s scary sensible like that.

Take your time scrutinizing every creator’s web page—we’ve all heard the age-old story of the tearful influencer’s non-racism non-apology. Keep away from problematic TikTokers. It’s 2021.

Technique 3: Use Tiktok to promote your merchandise

For those who’ve already established merchandise, that is the obvious route for moneymaking: create TikToks that showcase your merchandise, together with all the main points that make them distinctive. Ensure you embrace a hyperlink to your store in your bio.

Right here’s a nice instance—style model Klassy Community exhibits off how one can put on a “brami.”


The final one is my favourite! Love how straightforward it’s! #fashionhack #winterfashion #layeringoutfits #stylingtips #ootd

♬ motive – Ariana Grande & Doja Cat

You too can create your individual, customized merch, like Italian Greyhound (and proud homosexual icon) Tika the Iggy did. The canine’s proprietor, Thomas Shapiro, sells Tika-branded clothes on-line. Make-up manufacturers like Fenty Magnificence and Cocokind are additionally killing the merch recreation.

Technique 4: Apply to TikTok’s Creator Fund

That is the app-sanctioned moneymaking methodology we have been speaking about earlier. On July 22, 2020, TikTok introduced their new Creator Fund, pledging to provide $200M U.S. to “encourage those that dream of utilizing their voices and creativity to spark inspirational careers.”

The web—and the world—ate it up, and solely every week later, they introduced that the fund would develop to $1B U.S. by 2023. So how do you get your arms on that candy creator money? The app has a couple of containers you must tick earlier than you possibly can apply:

  • Be situated within the US, UK, France, Germany, Spain or Italy
  • Be not less than 18 years of age
  • Have not less than 10,000 followers
  • Have not less than 100,000 video views within the final 30 days
  • Have an account that abides by TikTok Group Pointers and phrases of service

You possibly can apply for the Creator Fund via the app—so long as you will have TikTok Professional (the most effective issues in life usually are not free).

Suggestions for getting paid on TikTok

Be genuine

If the massive guide on social media had an ethical, this could be it. And as laborious as it’s to consider that authenticity is necessary in our extremely filtered world, web customers crave real content material.


❤️ as soon as upon a time ….

♬ Coming of Age – Blondes

In this 2019 research, 90% of the 1,590 adults surveyed mentioned that authenticity is necessary on-line, however 51% mentioned that they consider lower than half of manufacturers create work that resonates as genuine.

So whether or not you’re hopping on a dancing development or displaying off your crochet frogs, keep true to you. It’s the surest technique to achieve followers you’ll hold—and hopefully, earn some actual cash.

Be clear

This goes hand in hand with authenticity. The foundations round marking sponsored content material and divulging while you get free stuff are fairly foggy, but it surely’s at all times higher to err on the facet of warning.

TikTok’s branded content material toggle provides a disclosure for you (#Advert), so ensure you use it when acceptable.


#GIVEAWAY FOLLOW me and @smashboxcosmetics , LIKE this video, and TAG YOUR SQUAD to WIN A FULL SMASHBOX COLLECTION #thesuicidesquadxsmashbox *AD

♬ So This Is the Well-known Suicide Squad – John Murphy

Look to your favourite creators for steerage

For those who’re unsure the place to start out, begin scrolling. Odds are, a few of your favourite creators are making a living from TikTok. Take a look at what they’re doing—model offers, selling T-shirts, spelling their Venmo in alphabet soup—and attempt to put those self same methods into motion.

Don’t ditch your common content material

If each single considered one of your TikToks is sponsored content material or selling one thing, your followers will lose curiosity. You gotta play it cool.

Make-up artist Bretman Rock posts partnerships with Yves Saint Laurent, but additionally humorous video outtakes, his favourite Filipino meals, and naturally, the make-up and style content material that earned him all of his followers within the first place.


@YSL Magnificence making me excellent even tho I already am. Ft the Touche Éclat pen #yslbeautypartner

♬ authentic sound – bretmanrock

Even huge manufacturers like Ben & Jerry’s publish TikToks presenting their workplace canine’ Halloween costumes. Don’t at all times make it about cash.

Don’t quit

Creating wealth on this social community isn’t straightforward. If it was, we’d all be Addison Rae. (It’s cool to joke about that—she herself acknowledges how many of us don’t suppose she has an actual job. And he or she does it with the self-assurance of a 20-year-old who makes 5 million {dollars} a yr.)

For those who get shut down by one model or influencer, hold attempting. Arduous work pays off—actually.



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