The CW is switching up its upfront presence for 2023.
High line
In the present day, the community introduced it’s dropping its annual upfront week presentation in favor of a distinct presence throughout the promoting showcase.
In lieu of a proper presentation, the corporate will unveil its fall programming lineup in its typical Thursday morning timeslot on Could 18. Moderately than a large-scale occasion, the community will host a press breakfast at Park Lane Resort in New York Metropolis, adopted by a press convention with Dennis Miller, president of The CW Community, and Brad Schwartz, president of leisure at The CW Community.
Between the strains
The CW has lengthy been rumored to depart formal upfront week displays, with father or mother firm Nexstar beforehand saying it’d maintain an occasion in New York on April 25 for media patrons that might showcase the community, together with NewsNation, TheHill, Nexstar Digital and over 200 native stations.
Following the announcement of the April occasion, an in-person upfront week affair showcasing The CW grew to become much less doubtless.
With the information, The CW turns into the second main writer to exit conventional upfront week displays. Paramount beforehand introduced it was withdrawing from its conventional Wednesday night time slot at Carnegie Corridor in favor of smaller conferences with purchasers and companions.
Along with the autumn lineup announcement, The CW shall be internet hosting an intimate luncheon for the community’s affiliate house owners on the Park Lane Resort.
Backside line
Moreover Paramount and The CW forgoing massive, formal displays to entrepreneurs throughout Could’s upfront week, the annual occasion has gone by a number of different modifications in 2023.
Among the many tweaks, Disney, Fox and TelevisaUnivision are all altering venues. Plus, YouTube and Netflix shortly crammed Paramount’s vacated Wednesday night slot.
Although The CW can have a presence by its fall lineup announcement throughout upfront week, YouTube and Netflix at the moment are slated to shut out formal displays on Wednesday night, Could 17.
