The Final Information to Visible Storytelling for Branding


The human mind likes to course of visible data. For lots of us, it’s merely the easiest way to select up and retain new data.

However don’t take my phrase for it –– hearken to the consultants. In accordance with one much-cited survey from 3M:

  • Visible aids enhance studying by as much as 400%
  • We course of visuals 60,000 instances sooner than textual content
  • The common individual solely remembers a couple of fifth of what they hear

So it’s no shock that greater than 99% of present video advertising professionals instructed HubSpot they have been going to proceed utilizing video in 2021, with 96% planning to take care of or improve their spend.

In fact, video is only one type of visible content material advertising. There’s a wealth of visible techniques and strategies you should utilize to showcase your model and lift consciousness, so we’re going to have a look at 5 of the simplest approaches on this article:

  1. Create (Higher) Infographics

In case you have been working in digital advertising –– or simply spent plenty of time on-line –– within the early 2010s, you’ll doubtless bear in mind the entire web went mad for infographics. They have been in every single place. By 2016, one examine named them as comfortably the most-shared content material sort:

The world’s moved on just a little since then –– for starters, Google+ has joined Bebo and Associates Reunited within the social media graveyard –– however infographics can nonetheless be extraordinarily efficient from a storytelling and brand-building perspective.

Nonetheless, in the event you’re going to see outcomes from infographics, they have to be good –– by which I imply, they want a constant model and messaging that conforms to your model and resonates along with your viewers.

Until you’ve got a complete workforce of graphic designers to lean on, your greatest wager is to make use of an infographic maker. That’s what non-profit group Cease Starvation Now (SHN) did. It used Canva to assist it create extremely visible content material that communicates tales of utmost poverty and the real-world conditions that trigger it:

With 20 places of work throughout the US, it was laborious for SHN to construct and persist with a seamless visible id every time it created a brand new piece of visible content material, however instruments like Canva make the method lots easier.

  1. Showcase Your Imaginative and prescient By Model Movies

Bear with me, as a result of there are a pair factors to be made right here.

Firstly, it’s laborious to overstate the impression of video advertising –– so I’m not even going to strive. As a substitute, try these stats, courtesy of Biteable:

  • 68% of entrepreneurs say video has a greater return on funding than Google Advertisements
  • 53% of entrepreneurs say video helps them increase consciousness
  • 52% of entrepreneurs say video helps them construct belief with potential prospects

So we’re agreed: video advertising is mostly a “good factor”. However it may be particularly useful from a branding perspective.

By creating model movies, you possibly can put storytelling into observe and clarify your organization’s mission and values, similar to HubSpot does right here:

That is necessary, as a result of now greater than ever, individuals wish to purchase from manufacturers that don’t simply promote a terrific product at an inexpensive worth, however are actively making the world a greater place. Certainly, ​​71% of shoppers want to purchase from manufacturers that align with their values, in response to analysis from 5W Public Relations.

  1. Make Certain Your Movies Reduce By From the First Second

Okay, so we already know video advertising is necessary.

Sadly, plenty of entrepreneurs are nonetheless type of intimated by video. In truth, ​​80% admit they might create extra movies in the event that they knew a simple option to do it, in response to the identical Biteable survey I referenced within the earlier part.

In actuality, there are tons of simple-to-use options that take all of the laborious work out of making impactful model movies. And some of the necessary instruments so as to add to your video creation package ought to positively be a watermark-free intro maker

Why? As a result of the opening few seconds of your video are a very powerful.

On YouTube, the world’s largest video platform, the typical retention price stands at roughly 30%, in response to Databox

In different phrases, the standard consumer is barely going to observe 30% of your video –– and so they positively gained’t stick round for longer in case your intro doesn’t seize their consideration.

Take a look at Yoga With Adriene, the YouTube channel of everybody’s favourite yoga instructor Adriene Mishler, for a glimpse at how to do that. In her annual 30 Days of Yoga content material collection, Adriene begins every video with a brief affirmation, adopted by a easy animation that exhibits you’ve come to the proper place:

It’s not rocket science; it’s only a few phrases, a easy graphic, and just a little primary animation. But it surely units the proper tone for the remainder of the video.

  1. Revamp Your Model Collateral

Visible storytelling isn’t simply on your advertising workforce. It applies to way more than your blogs and social media posts.

Specifically, it must be a key ingredient of your model collateral –– the property you employ to nurture prospects, construct gross sales pitches, and current to shoppers.

Certain, it won’t be the sexiest a part of your content material technique, however it will probably have a huge effect in your backside line. A slick gross sales presentation may make the distinction between closing the deal or shedding out to a rival.

Japanese monetary knowledge aggregation platform Moneytree understood the significance of efficient model collateral, having not too long ago gone via a full rebrand and redefined its pointers.

What’s extra, with its gross sales workforce routinely presenting to conservative organizations like banks, Moneytree’s gross sales decks needed to be good. Once more, it used Canva to assist its gross sales workforce create high quality decks and gross sales enablement content material quick and consistent with its new branding.

However Canva isn’t the one choice –– there are many visually interesting free PowerPoint templates on the market that may degree up your gross sales content material.

  1. Handle Visible Storytelling Tasks Successfully

One of many largest challenges with extremely visible advertising initiatives is that there are plenty of transferring elements.

As an absolute minimal, there’ll be a graphic designer and a copywriter. Consider a bunch of different stakeholders –– shoppers, account managers, gross sales leaders, social media entrepreneurs –– and the entire thing can rapidly turn out to be mired in paperwork.

Fixed suggestions and amendments make it near-impossible to hit challenge deadlines, and everybody finally ends up uncertain of what they’re meant to be engaged on at any given second.

The answer? Use advertising challenge administration software program.

Venture administration apps like Asana, Basecamp, Planio, and numerous others present a seamless platform for collaboration and make it clear when key duties have to be accomplished.

Recognizing this, the Chicago Symphony Orchestra began utilizing Planio for every part from programming to ticket gross sales and subscriptions to wealthy content material creation, permitting it to visualise the present standing of each initiative, proper right down to single duties and hours tracked.


Just like the sound of visible storytelling for branding? The excellent news is, it needn’t be a fancy course of.

Begin by figuring out a handful of property that may make the largest impression in your model –– whether or not that’s highlighting your organization values or enhancing your gross sales enablement content material.

Then use a challenge administration instrument to maintain every part on monitor. Easy!



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