Pinterest won’t be the primary social media platform you consider for ecommerce advertising and marketing. However with 478 million energetic customers and a singular image-search algorithm, it’s the right place to introduce merchandise to new audiences.
Pinterest is a product discovery device that faucets into shopper needs. The platform exists to assist customers discover the very best concepts for tasks or purchases. However ecommerce success requires the proper content material that’s distinctive to Pinterest.
On this put up, I’ll clarify how Pinterest might help promote your merchandise and develop your model.
Why Pinterest?
In contrast to different social platforms, Pinterest goals to attach customers with content material, not folks. It’s a visible discovery engine for concepts and inspiration. It merges social media with a standard search engine that generates related outcomes primarily based on consumer enter.
Content material on Pinterest is available in two types: boards and pins. Each ought to embody product key phrases.
Pinterest Boards
Boards save, acquire, and arrange pins. One of the best boards have a selected theme and objective to draw followers. Retailers ought to create organized boards that categorize merchandise utilizing plain, descriptive key phrases.
Ruggable is a direct-to-consumer producer of inside rugs. It’s a compelling instance of how an ecommerce enterprise can make the most of Pinterest boards to promote merchandise. Ruggable’s boards handle house decor. Every makes use of a easy, descriptive identify and provides a simple strategy to see the rugs in context. Pattern names embody “Bed room Decor Concepts” and “Stunning Entryway Concepts.” Each are doubtless search phrases from customers on the lookout for new decor concepts and inspiration.
Naming boards after precise search phrases assist customers discover your merchandise, which, in flip, elevates your Pinterest search engine rankings. Furthermore, descriptive board names might help rankings in Google and different non-Pinterest search engines like google. Analysis the key phrases utilized by doubtless clients — and opponents.
Ruggable’s Boards handle house decor. Every makes use of a easy, descriptive identify and provides a simple strategy to see the rugs in context. Click on picture to enlarge.
Pinterest Pins
Boards encompass particular person posts known as pins, that are usually pictures, movies, or graphics. The aim is for customers to avoid wasting, share, and store the pins. Posting regularly works greatest — upwards of 10 or extra per day. Use content material scheduling apps reminiscent of Tailwind to prepare your posts.
However frequent pins are ineffective in the event that they aren’t partaking. One of the best ones inform an ideal story and are visually compelling to entice customers to study extra.
What follows are examples of high-performing pins.
Product posts. Most Pinterest customers are on the lookout for new manufacturers, new merchandise, and inspiration. Thus put up product pins that show your gadgets in contemporary and thrilling methods. Use wealthy pins to show up-to-date pricing, availability, and product data.
The Container Retailer, for instance, may present a masterclass on the best way to make even the blandest merchandise dynamic on Pinterest. From distinctive pictures to interesting descriptions, Container Retailer’s product pins entice customers to go to its web site and study extra.
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How-to guides, movies, tutorials. Enhance engagement of product pins with explanatory how-to guides, do-it-yourself movies, and picture tutorials. The jewellery model Mejuri does this properly through how-to guides that present its merchandise whereas explaining easy vogue tendencies.
DIY movies are fashionable on all social platforms. However Pinterest is exclusive in that after a video it prompts customers to comply with the model.
Photograph tutorials are fashionable, too. Etsy is aware of the best way to create picture tutorials that entice followers.
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Graphics can interact customers and entice them to share. Take the wonder model Profit Cosmetics. It creates partaking graphic pins that present customers with important data in a colourful and vibrant means. It’s tough not to share these with family and friends.
