The Florida Lottery launched its first ever $50 scratch-off as a part of the X THE CASH household, the 500X THE CASH scratch-off together with a brand new advert marketing campaign titled “Most Xtreme” from its company of document PPK.
Whereas the upper priced ticket boasts the very best high prize ever, the marketing campaign additionally wanted to encourage accessibility and incorporate components to interact the FL Lottery’s broad participant base. The marketing campaign breaks down 15-second models into even smaller 7.5-second models, which permits for supply of two messages inside one :15 advert. The extra “spots inside a spot” additionally saved the artistic recent and shocking all through the marketing campaign. The aim was to draw as many gamers as potential, as extra FL Lottery gamers ends in elevated transfers to the Academic Enhancement Belief Fund (EETF).