Introduce your processes: For those who’ve streamlined a selected course of, share it. It could possibly be the answer another person is searching for.
Soar on traits and information: If there is a sizzling subject or rising development, provide your distinctive perspective.
Share business insights: Attended a webinar or podcast that provided precious insights. Summarize the important thing takeaways and the way they are often utilized.
Share your successes: Write about methods which have labored exceptionally properly for you. Your viewers will admire the confirmed recommendation. For instance, I shared the method I used to assist a former consumer rank for a key phrase with over 2.2 million month-to-month searches.
Query outdated methods: For those who see a method that is dropping steam, recommend options based mostly in your expertise and knowledge.
5. Set up communication channels (How)
As soon as you understand who your viewers is and what they need to hear, the following step is determining the way to attain them. Here is how:
Select the proper platforms: You don’t have to have a presence on each social media platform. Decide two platforms the place your viewers hangs out and create content material for that platform. For instance, I’m energetic on LinkedIn and X as a result of my audience (SEOs, B2B SaaS, and entrepreneurs) is energetic on these platforms.
Repurpose content material: Do not restrict your self to only one kind of content material. Contemplate repurposing your content material on Quora, Reddit, and even in webinars and podcasts. This will increase your attain and reinforces your message.
Comply with Your viewers: Go the place your viewers goes. In the event that they’re energetic on X, that is the place you need to be posting. In the event that they frequent business webinars, contemplate turning into a visitor on these webinars.
Every day vs. In-depth content material: Steadiness is essential. Use social media for each day suggestions and insights, and reserve your weblog for extra complete guides and articles.
Community with influencers: Your viewers is probably going following different consultants within the subject. Participating with these influencers places your content material in entrance of a like-minded viewers. I attempt to spend half-hour to an hour each day partaking with content material on X and LinkedIn. That is one of the simplest ways to construct a relationship so that you’re not a whole stranger if you DM privately.
6. Consider thought management as a part of your content material advertising and marketing efforts
As with different content material efforts, thought management doesn’t exist in a vacuum. It thrives when woven right into a cohesive content material advertising and marketing technique. By aligning particular person authority along with your model, you amplify the credibility of each.
Consider it as top-of-the-funnel content material to:
Construct consciousness about your model
Spotlight the issues you resolve
Reveal experience by platforming consultants throughout the firm who ship options
Contemplate the person journey. A person enters on the prime by way of a social media put up, podcast, or weblog put up. Intrigued, they need to study extra about you and both search your identify on Google or social media. In the event that they like what they see, they may go to your web site, and if the data matches their wants, they transfer from passive readers to energetic prospects in your gross sales pipeline.