The Full Information to Utilizing LinkedIn Hashtags in 2022


Do you know the technical time period for a hashtag is an octothorpe? That’s precisely the form of nerdy content material that goes over nicely on LinkedIn, the world’s largest social media platform for professionals. (Skilled nerdsss.)

Over 830 million customers search and apply for jobs, be part of teams, and share enterprise information on LinkedIn. Connection is the core function of LinkedIn, whether or not you’re constructing your private community or advertising and marketing your corporation. Including related hashtags to your LinkedIn posts helps individuals discover you and drives these connections.

However which hashtags do you utilize? What number of per publish? How else can you utilize hashtags, apart from in content material, to search out fellow skilled peeps?

Go from #clueless to #assured with this whole information to utilizing LinkedIn hashtags, together with the highest tags to make use of in 2022.

What are LinkedIn hashtags?

LinkedIn hashtags are any mixture of letters or numbers, with out areas, that comply with the # image.

For instance, #thisisahashtag and #ThisIsAHashtag. (Functionally, it’s the identical hashtag in both format, however I cowl why you must capitalize every phrase afterward.)

How do LinkedIn hashtags work? They act as labels on your content material and convey in additional views, clicks, and connections. Clicking on a hashtag brings up all posts on LinkedIn sharing that tag. Customers may seek for a hashtag in LinkedIn’s search bar.

Hootsuite TikTok Famous hashtag

20+ prime LinkedIn hashtags in 2022

Widespread hashtags change incessantly and most are industry-specific, however listed here are the highest LinkedIn hashtags by follower depend in 2022.

  1. #India – 67.6 million
  2. #Innovation – 38.8 million
  3. #Administration – 36 million
  4. #HumanResources – 33.2 million
  5. #DigitalMarketing – 27.4 million
  6. #Expertise – 26.4 million
  7. #Creativity – 25.2 million
  8. #Future – 24.6 million
  9. #Futurism – 23.5 million
  10. #Entrepreneurship – 22.7 million
  11. #Careers – 22.5 million
  12. #Markets – 22.2 million
  13. #Startups – 21.2 million
  14. #Advertising and marketing – 20.3 million
  15. #SocialMedia – 19.7 million
  16. #VentureCapital – 19.3 million
  17. #SocialNetworking – 19 million
  18. #LeanStartups – 19 million
  19. #Economic system – 18.7 million
  20. #Economics – 18 million

Why use hashtags on LinkedIn?

LinkedIn hashtags will help you:

  • Discover and join with individuals in your {industry}.
  • Broaden your natural attain and—fingers crossed—go viral.
  • Construct a neighborhood round your group (like #HootsuiteLife).
  • Promote your occasions or merchandise.

Getting eyeballs in your content material is half the battle for social media entrepreneurs. Hashtags allow you to try this. But it surely’s not all they do.

Get observed

Most individuals are on LinkedIn to attach with friends or hunt for his or her subsequent job (or each). LinkedIn hashtags are one of the simplest ways to place up your bat sign and get observed on your content material, whether or not your aim is to construct a private community, achieve followers on your firm web page, or recruit expertise.

Creating posts with trending hashtags on LinkedIn is a good suggestion as a result of it will possibly earn you a ton of views in case your content material goes viral. Nevertheless, watch out leaping on traits. Guarantee it matches your model and content material technique and is smart so that you can publish. If not, skip it and anticipate a well-liked pattern that fits your model.

Higher but, keep forward of the traits with our free Social Tendencies 2022 report. Create profitable content material proper now and know the place social media goes over the following few years.

Analysis your viewers

Discover out what your viewers desires by following hashtags about subjects they’re eager about. Which hashtags are they utilizing? Which hashtags are your rivals utilizing?

Following hashtags is a straightforward, and free, technique to get first-hand information about your audience and hold your aggressive analysis up-to-date.

I cowl how to do that afterward, but additionally take a look at our LinkedIn analytics information for extra viewers analysis suggestions.

The best way to create a hashtag on LinkedIn

There are two forms of “hashtaggable” content material you possibly can publish on LinkedIn:

  • A publish, which will be textual content, or have pictures, video, a doc, or different media hooked up.
  • An article, meant for long-form items and capabilities as a kind of mini-blog. These are most frequently used on private profiles for thought management items.

You may as well begin a publication or publish an audio occasion, however this text focuses on utilizing hashtags to get extra views in your posts and articles.

Add a hashtag to a LinkedIn publish

Click on Begin a publish on the prime of LinkedIn’s homepage and sort your publish, then click on Add hashtag in LinkedIn’s publish editor. It merely locations a # in your publish, so you could possibly additionally kind # by your self which is approach sooner…

As you kind your hashtag, LinkedIn will counsel some fashionable choices for you.

add hashtags to LinkedIn post

There’s a good simpler approach than this, although: Scheduling your LinkedIn posts, and all of your different social content material, with Hootsuite. Write particular person posts or use bulk scheduling to schedule weeks’ price of posts in minutes. Plus, all the time know when your greatest time to publish is with highly effective analytics and progress instruments.

Watch this 2 minute video to search out out how one can save hours each week:

Add a hashtag to a LinkedIn article

From the homepage, click on Write article. You’ll be able to write hashtags in your article as textual content and when you publish it, they’ll flip into clickable hashtags.

Linkedin article with hashtags

Add hashtags to your LinkedIn firm web page

Including hashtags to your web page helps categorize you so the algorithm will present your content material to LinkedIn customers who comply with and seek for these hashtags.

In your firm web page, click on on Hashtags.

hashtags on company page

Select as much as 3 that characterize what you do and what you publish about, retaining in thoughts to decide on hashtags your audience is trying to find, too.

add up to 3 hashtags that matter to your page

Model new web page or been some time because you’ve up to date it? Try extra fast methods to optimize your LinkedIn firm web page.

Add hashtags to your private LinkedIn profile

So as to add hashtags to your private profile, you first have to activate LinkedIn’s Creator mode. Go to your profile and scroll all the way down to the Assets part, situated underneath the headline and analytics sections. Click on on Creator mode.

LinkedIn resources creator mode

Flip Creator mode on, then you definately’ll have the ability to add as much as 5 hashtags (in addition to have entry to LinkedIn Dwell posts, audio occasions, and the newsletters characteristic).

optional topics including marketing and copywritings

It’s a fast factor to do and might make a distinction for constructing your community. On the My Community web page, LinkedIn recommends posts, individuals, teams, and extra to you primarily based in your exercise and hashtags you comply with.

My Network page recommended people related to hashtag social media marketing

That is the place these tags are available in—displaying you as a advice to different customers for the hashtags you’ve picked (proven as “Talks about ____”). Whereas this isn’t a progress technique by itself, it will possibly persistently usher in new connections.

The best way to comply with hashtags on LinkedIn

Whenever you comply with LinkedIn hashtags, your homepage feed will present you extra posts containing and regarding these subjects. You additionally get fast entry to your tags within the left sidebar, so you possibly can shortly see what’s new on LinkedIn.

followed hashtags including creative advertising copyrighting data and analytics

Clicking a hashtag brings up all of the LinkedIn content material that additionally makes use of that tag. Or, you possibly can seek for a hashtag within the search bar, then click on on the Posts tab.

LinkedIn posts marketing hashtags

Click on on a hashtag, then click on the Comply with button. Voila—now you’ll see new posts utilizing that tag in your feed and it’ll seem in your adopted hashtags checklist.

marketing hashtag 20+ million followers

Sure, utilizing the appropriate LinkedIn hashtags helps you get views. However it will possibly additionally allow you to construct connections.

Everybody ought to comply with not less than a number of hashtags on LinkedIn, related to your {industry}. Make a behavior of scrolling via posts and leaving insightful feedback on 3 of them not less than as soon as per week. Not making an attempt to promote something or promote your self—simply provide a considerate opinion or useful recommendation.

For firm pages, do the identical factor, though attempt to give attention to prospects or consultants speaking about large subjects in your {industry}. Take a stand on a ballot or debate, go away a remark, or thank somebody for sharing a product evaluate.

Make it a aim to make use of hashtags to create 3 proactive connections per week as a part of your LinkedIn advertising and marketing technique.

Greatest practices for utilizing LinkedIn hashtags

Capitalize every phrase

For hashtags consisting of a number of phrases, it’s greatest to capitalize the primary letter of every phrase. So as an alternative of writing #socialforgood, write #SocialForGood.

Capitalization makes it simpler to learn for everybody, however most significantly, it’s extra accessible. Blind and visually impaired individuals use display screen readers to learn net content material out loud. Relating to hashtags, display screen readers depend on capitalization to determine every phrase within the hashtag and browse it aloud precisely.

Hootsuite's linkedin post including hashtags in camel case

Place hashtags on the finish of your publish

Don’t bury your lede, bury your hashtags. Relying on the size of your publish, LinkedIn solely reveals a line or two of it in customers’ residence feeds.

The place you place hashtags in posts doesn’t affect the algorithm, so inserting them on the prime gained’t make it seem extra typically. In reality, it will in all probability harm your attain since try to be making an attempt to seize consideration together with your primary level straight away.

Use each basic and area of interest hashtags in every publish

LinkedIn recommends utilizing solely 3 hashtags per publish, however there isn’t a restrict. In case you add 10, your publish will nonetheless present up for all 10 hashtags. LinkedIn’s advice might be primarily based extra on aesthetics and never wanting individuals to jam 100 hashtags into every publish, cluttering up customers’ residence feeds.

So whilst you don’t have to really feel restricted to three, don’t overdo it and look spammy, both.

For every publish, select 1 or 2 basic hashtags and 1 or 2 very particular hashtags. Why? This offers you the most effective likelihood of the appropriate viewers seeing your publish: These eager about your general matter, and those that share your distinctive viewpoint or particular curiosity inside that matter.

Right here’s what that appears like.

This publish under is for a particular viewers: Social media managers. And, much more particularly, ones who wish to save time or be extra productive.

create a post on LinkedIn

Understanding that, I can simply select a number of basic hashtags I do know social media managers comply with, akin to #SocialMediaMarketing and #SocialMedia. However how do I goal my fellow nerdy lil’ productiveness hackers on the market?

Enter: LinkedIn’s search tab. For this, I wish to discover a hashtag about productiveness with an honest variety of followers.

Typing in #productiveness brings up the most well-liked tags. Sadly, there’s no straightforward technique to see all these hashtags ranked by recognition inside LinkedIn—however examine the tip of this text for 2022’s prime tags and beneficial instruments to make this simpler.

productivity hashtag

After clicking on a number of hashtags I feel are a very good match, I evaluate what number of followers each has.

productivity hacks

You don’t all the time want to decide on the one with essentially the most followers. In reality, that will not be particular sufficient. Right here, #productiveness has over 8 million followers. For my publish, that’s a basic hashtag and never particular to who I wish to goal (social media managers).

Despite the fact that #SocialMediaManager solely has 8,500 followers, it’s a way more focused hashtag to achieve that viewers. For this publish, it is smart.

After all, you could possibly all the time be a insurgent and use each #SocialMediaManager and #Productiveness in the event you’re feelin’ spicy.

create a post on LinkedIn hashtags

Schedule your LinkedIn posts, handle your web page, discover hashtags, and have interaction together with your viewers from one dashboard, proper alongside all of your different accounts throughout social networks. Do all of it and measure all of it with Hootsuite’s highly effective planning and analytics instruments. Strive it free at the moment.

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