When greater than 1,200 individuals in digital promoting collect, what do they discuss? We recap what this 12 months’s Programmatic IO taught us about retail media, linked TV and knowledge privateness, which is permeating enterprise in advert tech.
Panelists and presenters at this 12 months’s New York Metropolis occasion went past the “privacy-safe” dialogue and dug into the nuances of complying with present privateness legal guidelines for youths vs. adults, the trickiness of location knowledge and the way buy knowledge turns into an issue when used to deduce a well being situation (at the very least in Washington state).
However there’s one a part of knowledge privateness that’s significantly acquainted to these in advert tech: It comes with an entire new set of acronyms and jargon. (Personal proper of motion! COPPA and CPRA compliance! Inferred well being standing!)
On this week’s podcast, the AdExchanger staff gathers in our New York Metropolis workplace to debate three main areas of debate in advert tech: knowledge privateness, retail media and linked TV. Be a part of us for our recap and advert tech scorching takes. (And shoutout to all of the listeners we met in particular person this week!)