The last word information to social media picture sizes


Create picture-perfect posts

It’s no secret that an internet presence is a “should have” for ventures of all sizes. Top-of-the-line methods to enhance your positioning throughout all social networks is thru consistency of voice and branding — this consists of discovering the fitting social media picture sizes to your marketing campaign.

Your prime precedence must be ensuring your voice matches the audience for every social channel. Nonetheless, offering a constant look to your model is significant, which makes figuring out the fitting measurement graphics essential at the beginning of your challenge.

Top-of-the-line methods to perform each of those branding objectives is thru visible design.

As you go to the most important social media platforms, you would possibly initially see little consistency in social media picture sizes. Nonetheless, as these web sites evolve and replace their choices, it turns into simpler and simpler to make use of your design abilities to create a recognizable model throughout the spectrum of web sites.

Studying one of the best picture sizes will take you far.


This “cheat sheet” gives you a short information to one of the best picture sizes for a number of websites (together with Fb, Instagram, LinkedIn, YouTube and TikTok), sorted by social web site. This may make it easier to develop one of the best technique for every of your campaigns.

We additionally offer you primary demographic info for every social platform so that you could be finest knowledgeable when choosing the place to publish your advertisements and attain your final purpose of larger gross sales. You would possibly even discover some hidden gems.

With this info at your fingertips, you may develop a constant branding presence whereas assembly the required dimensions of the web site.

Social media picture sizes and necessities

The necessities for model social media photographs change usually. Our cheat sheet assures that you’re ready to remain forward of the educational curve in 2021.

Flint Co Web Image Example

If you happen to design web sites utilizing GoDaddy Web sites + Advertising, integration on social media is baked in. And if you happen to want just a little assist rising your social networks, GoDaddy Social has your again.

Associated: The best way to create a content material calendar

Fb picture sizes

Fb gives all kinds of alternatives for sharing photographs. Though private accounts are usually restricted to profile pictures and canopy pictures, operating commercials and utilizing enterprise pages creates much more alternatives for sharing visible content material.

Fb is the hottest of all social media platforms, in response to a examine from (which shall be referenced all through the rest of this cheat sheet). Fb is primarily utilized by folks ages 25 to 50, making it the proper platform for promoting to a wider viewers. For the reason that web site is used moderately casually (in contrast to workplace-centered social media platforms like LinkedIn), Fb advertisements are perfect for promoting house items, clothes and reward objects.

Picture model Picture measurement
Fb profile image 170 x 170 pixels on desktop

128 x 128 on cellular

Fb cowl picture 820px x 312px
Fb content material picture 1200px x 630px
Fb shared hyperlink graphic 1200px x 630px

Facebook profile picture 170 x 170

Facebook cover 820 x 312

Facebook Content Image sizes

Instagram picture sizes

Instagram is known for its visuals, so the platform has very particular tips for what works and what doesn’t when it comes to social media picture sizes. Whereas it’s simple to edit your pictures immediately on the app, if you happen to’re operating sponsored posts or commercials for Instagram’s international viewers, it’s sensible to have them already scaled and deliberate earlier than posting.

Instagram is the fourth hottest platform, making it one other nice contender for promoting.

Since its inception, Instagram has turn out to be an enormous platform for commercials and sponsored companion posts. Instagram is especially utilized by folks ages 26 to 35, making it very best for sellers advertising to millennials .

Picture model Picture measurement
Instagram profile image 110px x 110px (min)
Instagram content material picture 1080 x 1080px
Instagram shared hyperlink graphic 1080px x 1920px

110px x 110px (thumbnail)

Instagram Profile Picture 110 x 110

Instagram Content Image sizes

Instagram shared link graphic sizes-2

LinkedIn picture sizes

Having a definite picture on LinkedIn gives the look of a cohesive model, even if you happen to’re a brand new small enterprise. Guarantee that you’ve got all of your bases coated on LinkedIn, together with a profile picture, cowl picture and shareable property for what you are promoting LinkedIn web page.

LinkedIn is exclusive due to its angle. The place social media platforms like Fb and Pinterest are usually geared towards informal posts, LinkedIn is all enterprise, on a regular basis, making it good for small outlets trying to promote business-related provides and/or providers. Notice that LinkedIn customers are primarily within the 36 to 50-plus crowd.

Picture model Picture measurement
LinkedIn profile image 400px x 400px

300px x 300px (firm brand)

60px x 60px (sq. brand)

LinkedIn background/cowl picture 1584px x 396px

1536px x 768px (enterprise cowl picture)

646px x 220px (banner picture for firm pages)

1128px x 376px (hero picture)

LinkedIn private profile/firm picture 1104px x 736px
LinkedIn shared hyperlink graphic 1104px x 736px

Linkedin Profile Picture 400 x 400

Linkedin image sizes for cover, banner, and hero image-2

Linkedin personal profile image sizes

Linkedin shared link graphic sizes

Medium picture sizes

These of us who run articles on Medium ought to perceive the fundamentals of picture sizing on the platform. Have your profile image, background picture, content material visuals and shared hyperlink graphics all arrange earlier than posting to provide your items a cohesive {and professional} look.

Medium permits its customers to publish long-form articles on the subject material of their alternative, offering a singular various to conventional running a blog. Medium primarily hosts an viewers of males ages 26 to 50, making it the best platform for advertising to guys who take pleasure in opinion articles.

Picture model Picture measurement
Medium profile image 1000px x 500px (max)

60px x 60px (publication avatar)

Medium background picture 820px x 312px
Medium content material picture 1200px x 630px
Medium shared hyperlink graphic 1200px x 630px

Medium Profile Picture 1000 x 500

Medium background image 1500 x 750

Medium content image sizes-2

Medium shared link graphic sizes

Pinterest picture sizes

Pinterest is a visual-centered platform that emphasizes pictures and shareability.

If you happen to plan on utilizing Pinterest as a platform for sharing your work, deal with getting the board cowl pictures and expanded pins proper.

These are the visuals that draw the attention most successfully on this platform.

Pinterest is a singular web site when in comparison with Fb and Twitter as a result of it depends much less on particular person posting and extra on sharing pins and including them to boards. This platform can also be distinctive in its viewers, which consists largely of ladies over the age of 35.

Picture model Picture measurement
Pinterest profile image 165px x 165px
Pinterest board cowl picture 222px x 150px
Pinterest expanded pin 236px x scaled peak
Pinterest shared hyperlink graphic 735px x 1102px (pin preview)

600px x 600px (board show)

Pinterest 165 x 165

Pinterest Board Cover Image 222 x 150

Pinterest Expanded Pin

Pinterest shared link graphic sizes

TikTok picture sizes

TikTok is a superb platform for displaying merchandise briefly to a youthful viewers. Seemingly random merchandise like lash elevate kits and reversible octopus plushies have seen astronomical development attributable to virality on TikTok. Make certain your pictures and movies on TikTok are spot-on and examine the algorithm, and also you’ll be arrange for viral success.

Coming in because the seventh hottest social media platform, TikTok is a HUGE platform for folks of their teenagers and early 20s. Advertisers usually sponsor posts on TikTok from well-known influencers, however it’s additionally attainable to create a enterprise account to function your personal merchandise.

Picture model Picture measurement
TikTok profile image 200px x 200px
TikTok picture measurement 900px x 300px
TikTok content material picture 1080px x 1920px

1:1 or 4:5 side ratio (video)

Tiktok profile picture 200 x 200

Tiktok Image Size 900 x 300

Tiktok content image


Tumblr could be likened to a mix of Twitter, Pinterest and Medium. Customers can share their ideas in brief micro-blogs, curate pages with aesthetically pleasing visuals and even craft long-form posts for his or her viewers.

Tumblr hosts a spread of ages throughout its person base, from 18 to 50 years outdated. That is doubtless as a result of the positioning caters to a wide selection of pursuits and fanbases. Preserve this in thoughts when researching your promotion choices.

Picture model Picture measurement
Tumblr profile image 128px x 128px
Tumblr header measurement 3000px x 1055px
Tumblr content material picture 500px x 750px

Tumblr Profile Picture 128 x 128

Tumblr header size

Tumblr content image

Twitter picture sizes

Twitter is a majorly text-based platform, however pictures usually assist seal the deal for likes, feedback and retweets on the platform. Profile photos and headers ought to particularly be spot-on: Make certain all the things strains up the way in which you need earlier than racking up the followers.

Twitter, which as soon as hosted a really younger age group, is now largely utilized by males ages 26 to 50, with a not-insignificant portion of males over the age of fifty. Twitter can be an efficient platform for small companies trying to amplify their merchandise/providers to this viewers.

Picture model Picture measurement
Twitter profile image 400px x 400px
Twitter header measurement 1500px x 500px
Twitter shared hyperlink graphic measurement 800px x 418px

1:9:1 side ratio (video)

Twitter profile picture 400 x 400

Twitter head 1500 x 1500

Twitter shared link graphic sizes

YouTube picture sizes

YouTube is all about visuals, and designing your thumbnails is particularly important for a profitable video.

Exhibit your model’s tone and angle with vibrant colours and easy, eye-catching textual content.


YouTube caters to a youthful viewers, with a big portion of their viewership (17%) beneath age 25, and 41% between the ages of 26 and 35. YouTube runs an enormous promoting operation, with companies both buying advertisements to be performed earlier than or throughout movies, or immediately sponsoring influencers. Very similar to TikTok, think about the potential virality of movies and merchandise when planning to promote on YouTube.

Picture model Picture measurement
YouTube profile image (channel icons) 800px x 800px
YouTube cowl picture 2560px x 1440px (desktop)

1546px x 423px (net + cellular)

YouTube content material photographs 16:9 side ratio (video)

3840px x 2160px (HD)

YouTube shared hyperlink graphic 1280px x 720px (customized video thumbnail)

Youtube profile picture 800 x 800

Youtube Cover Photo 2560 x 1440

YouTube content image sizes

Youtube shared link graphic sizes

However wait — there’s extra!

The visible aspect of social media is all the time evolving. Listed here are some further assets that dig deeper into all of those areas:

Fb assist heart

Instagram photographs

LinkedIn profile image dimensions

LinkedIn Firm Web page picture dimensions

Medium image sizes

Medium Publication Pictures

Customizing Your Twitter Profile

Creating Channel Artwork for YouTube

YouTube Video Decision

YouTube Channel Icon Picture

TikTok Assist

If you happen to want additional social help, the consultants at GoDaddy Social can assist. We’ll handle your on-line presence so you might have extra time to develop.

This text consists of content material initially printed on the GoDaddy weblog by Chris Carfi.


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