The North Face: Uncover Your Path

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Uncover Your Path was conceived for The North Face as a mild call-to-arms to get path runners of all talents to get on their operating gear and exit and discover. The marketing campaign options athletes from The North Face’s Explorer Group, utilizing footage from their runs recorded throughout varied units and cameras to present the piece its sense of motion and provides the viewers an immersive look into path operating in all its (literal) up-and-downs. The marketing campaign has an accompanying Strava problem so anybody impressed by Uncover Your Path can take part.

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