The place to Discover Knowledge for Your Storytelling Content material



Where to Find Data for Your Storytelling Content

Would you prefer to take your content material advertising and marketing to the following degree?

Utilizing information in your content material advertising and marketing is what is going to assist.

Because the title suggests, data-driven storytelling is creating tales primarily based on information.

Why Use Knowledge for Storytelling?

There are two closely interconnected causes right here:

  • Knowledge makes tales extra reliable
  • Storytelling makes information simpler to know and relate to.

In brief, that’s the proper match proper there: Knowledge helps affect how individuals understand a subject. Tales are how we assist numbers make sense.

A narrative helps entrepreneurs talk complicated concepts and speed up the decision-making course of for determination makers.

Knowledge makes tales share-worthy and link-worthy.

With all of that in thoughts, data-driven storytelling will help increase the efficiency of a lot of your present advertising and marketing techniques:

  • Hyperlink constructing (nearly any type of information is thought to draw hyperlinks, particularly if it’s packages as a narrative)
  • Viral advertising and marketing (information informed as a narrative drives individuals to uncover theories and ideas they’ve by no means considered beforehand, so they’re prone to share it round)
  • Gross sales (because of its means to simplify and therefore speed up the choice making course of)

Create a Good Knowledge-Pushed Story

There are three key components that make a very good story:

  • It must be related
  • It wants to make use of good visuals
  • It must be clear and relatable

Now, add information to that equation. 

Because it sounds fairly obscure, let’s have a look at one excellent instance of all of that performed completely ingeniously. Meet the “Analyzing Inequality” report from Invoice & Melinda Gates Basis. The report examines how persons are really born unequal, visualizing how for somebody born in a poor nation attending to a wholesome, high quality life requires overcoming “hurdle after hurdle after hurdle.”

Examining Inequality

The report makes use of publicly obtainable information to inform a narrative of a lady born within the Sahel, one of many poorest areas on the planet, and the way it takes it longer for her to attain what individuals in the USA could take without any consideration.

The trick is, all of us knew that already however the best way this story is constructed makes it eye-opening. By the point we’re performed studying and searching on the visuals, we’re saying to ourselves, “This shouldn’t be like this!”

The report closes with one other convincing half: How the muse is making a distinction (and how one can assist as nicely).

drive action with data

That is one other set of information that makes an ideal conclusion and drives motion.

That’s precisely the objective of data-driven storytelling: Knowledge brings up factors to base your story on, after which information supplies options to drive motion from the readers. This explicit story accomplishes every part, from driving conversions (donations) to attracting hyperlinks and shares.

Knowledge-driven tales could be text-based and visible (or each because the above instance). They are often primarily based on private and non-private information (or each as, once more, the above instance).

Let’s see if we are able to be taught create tales utilizing information:

Use Public Knowledge to Inform Tales

There’s a ton of information obtainable publicly. Some instruments are free, a few of them are paid, however there’s a range. Let’s have a look at the three primary instruments:


Google supplies an enormous quantity of information you need to use to re-package into stunning tales. Listed below are just a few concepts so that you can get began:

  • Listed below are just a few nice concepts on utilizing Google Traits for writers: Some very actionable suggestions you possibly can implement whereas studying.
  • Right here’s one other instance of utilizing Google Traits to inform a narrative of a model throughout international lockdowns.
  • Right here’s my very own information on utilizing Google’s Autocomplete as the information supply.

There are a number of platforms that use Google to gather much more information. SE Rating affords a complicated key phrase suggestion instrument that studies on rating fluctuations, visitors prices and associated tendencies. It’s a nice supply of information (albeit not free).

SE Ranking suggestion tool

Zoho Surveys

Whereas the above instruments are free, Zoho affords a paid instrument permitting anybody to gather information by surveying individuals.

Zoho Market Analysis Surveys affords just a few focusing on choices permitting you to gather responses primarily based on an trade, age, gender, location and extra. 1000 responses value about $2000.

Zoho Market Research Surveys target audience

It isn’t low cost, so you must have a transparent concept of the sort of a narrative you might be shaping right here earlier than investing. There are a lot of extra market analysis instruments you need to use to create tales that suit your area of interest and product.

GOV Assets

Authorities supplies an abundance of freely accessible information so that you can repackage into convincing tales. You could find a lot of that information utilizing Google and web site:GOV filter to pressure Google to solely search official authorities sources:

Google GOV filter

You may also filter outcomes by publication date to see newer information:

gov filter publication dates

Wikipedia is one other nice supply of each information and inspiration. So I’d extremely suggest monitoring an important Wikipedia pages in your class. Visualping will help you try this simply, so that you by no means miss the latest updates or information added to anyWikipedia web page (or pages).

Visualping wiki

Use Your Clients’ Knowledge to Inform Tales

That is the information you personal (supplied your clients have granted you their permission to make use of that information). It consists of:

This kind of information could make excellent social proof, particularly case research illustrating your clients’ success tales together with your merchandise.

Nextiva is a superb instance of selling its contact middle options through the use of its clients’ tales.

Nextiva customer stories

Aside from publicly obtainable social proof, non-public data-driven tales make excellent materials for gross sales supplies that your crew can make the most of to shut gross sales. Visible case research make nice Tumblr content material, Instagram posts and even Pinterest boards.


In brief, data-driven storytelling is greater than utilizing information to create good visuals. It’s about making information clarify actual life.

Knowledge could make any story extra convincing and shareable, should you use it nicely. The tales are there to not beautify your information, however to make it extra relatable and simpler to know. It might take numerous time brainstorming and researching earlier than you give you the appropriate information and the appropriate story (in addition to the appropriate bundle). Good luck!



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