The right way to construction an govt biography web page that ranks properly in search

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This transient information illustrates learn how to develop an govt biography web page on a company web site that ranks properly in engines like google.

Stand-alone web page

The chief biography ought to have its personal web page, not be grouped with different executives on the identical web page. For instance, you possibly can have a “staff” web page that could be positioned at www.acme.com/staff/ the place snippets about every govt are positioned, however the govt’s title ought to hyperlink to a stand-alone web page with a full biography. That web page could be positioned at www.acme.com/staff/john-smith, the place john-smith is the complete title of the chief.

URL construction

The URL of the chief biography web page ought to have the title of the chief in it. For instance, www.acme.com/john-smith or www.acme.com/staff/john-smith .

Headshot picture

Ideally, a biography web page ought to embrace a headshot of the chief. The filename for the headshot picture ought to comprise the title of the chief. For instance, it could be named “john-smith.jpg”, or comparable. This helps engines like google determine the picture and probably embrace it in search outcomes. 

The file dimension of the headshot picture ought to be lower than 120k in dimension. Massive recordsdata load slower and may negatively have an effect on search efficiency.

Biography

The biography ought to be not less than 200 phrases, however 500 phrases is preferable. The biography ought to embrace the complete title of the chief not less than a couple of times. 

Outbound hyperlinks

The chief biography web page ought to have outgoing hyperlinks to related profiles. This may occasionally embrace the LinkedIn profile of the chief, a Crunchbase profile, or a private web site, amongst others. The hyperlinks will be included within the physique copy of the biography, or in a sidebar, or underneath the physique copy. Bear in mind, these should not the corporate’s LinkedIn or different profile; they need to be particular to the chief. 

Title / H1

The title of the chief ought to be within the headline. In HTML phrases, because of this the HTML tag for the headline ought to be an H1 tag. There ought to solely be one H1 tag per web page. Different tags, like H2, H3, and so forth., can be utilized as typically as vital, however they need to be positioned beneath the title with the H1 tag. Instance: <H1>John Smith</H1> .

Schema: Individual

Add “Individual” schema to the house web page of the executives’ web site. Throughout the schema, use “SameAs” to incorporate hyperlinks to the executives’ LinkedIn profile, Twitter, Crunchbase, and different social profiles. This helps Google perceive that these websites are related to the chief. It might probably additionally assist fill out the Data Panel of the chief in Google search outcomes. 

That is an instance of Individual Schema:https://jsonld.com/individual/ 

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