The right way to Put together for an Website positioning Convention, Together with MozCon


Conferences are a whirlwind expertise. No matter your business, conferences provide the probability to step out of your house workplace and right into a dynamic surroundings crammed with continuous classes, vendor cubicles, networking galore, and unforgettable after-parties.

It may be overwhelming, however Website positioning conferences like MozCon can deliver unbelievable rewards with the fitting preparation. This information will equip you with important tricks to benefit from Website positioning conferences, in-person or digital. Uncover the way to strengthen your staff, enhance your power, and improve your enthusiasm for work throughout and after the occasion. Get able to dive into the world of Website positioning conferences and digital experiences.

Earlier than you landing at MozCon

With MozCon only a few weeks away, it is time to gear up and benefit from this Website positioning convention, whether or not you are attending in particular person or through the remote-friendly livestream possibility. Don’t fret, there’s nonetheless loads of time to organize. Comply with these important steps to maximise your MozCon expertise and make sure you’re absolutely geared up for the occasion. Get able to dive into the world of Website positioning and make beneficial connections.

Familiarize your self with the agenda

You may need already glanced on the speaker lineup. Take a better take a look at the minute-by-minute agenda to establish the matters that align together with your studying targets. Even when a specific matter appears unrelated to your work, it could nonetheless present beneficial insights. At MozCon, the convention follows a single-track format, permitting you to attend each session. Do not miss out on the chance to discover numerous matters and increase your data base.

Clear your calendar

That assembly can wait! MozCon is barely two days a 12 months! In case your weekly staff sync can wait, and we all know it could, then block out of your calendar prematurely.

Outline your targets and goals

Figuring out what you wish to obtain will provide help to benefit from your time and concentrate on the classes and actions that align together with your pursuits. Take into consideration what you wish to have achieved as soon as MozCon wraps. What do you wish to really feel? Other than greater than just a little bit spent. Do you wish to really feel extra linked? Do you wish to have a solution to a burning query? Do you wish to meet somebody IRL? Do you wish to have a cache of beneficial notes to remove and share together with your staff? Sing Karaoke for the primary time?

MozCon offers you the power to attain all this stuff. Discover like-minded individuals by means of our Linkedin group and organize a meetup. Join with individuals on Twitter. Attend a Birds of a Feather desk throughout breaks. Drop by the seller cubicles to discover a brand new resolution to an issue. Pack your comfortable sneakers for the convention, in addition to your occasion sneakers and your greatest Karaoke jam, for the Tuesday evening after-party at MoPOP.

“If you wish to meet somebody particular, discuss to a speaker, or arrange dinner with mates, plan prematurely. Conferences transfer shortly, and nothing is extra disappointing than attempting to attach with somebody on the final day solely to comprehend they needed to catch an early flight. Most audio system are comfortable to fulfill new individuals and discuss our matters and pursuits.” – Dr Pete Meyers

A man and a woman smiling in blue company shirts
Plan to mingle between classes, do not forget to drop by the seller cubicles!

Collect your note-taking instrument of selection

MozCon is a convention the place you may possible take a variety of notes. Ensure you have all the mandatory instruments at hand. Cost your laptop computer or pill or select every other most popular methodology for note-taking. If you happen to plan on sharing takeaways together with your staff, properly, sadly, telepathy will not work, however you’ll be able to nonetheless discover methods to speak successfully.

“On the finish of every day, take 5 minutes, undergo your notes, and switch them into a couple of bullet factors and ONE motion merchandise. When you have one motion merchandise per day on the finish of an occasion, that is nice. In any other case, for those who’re like me, you may come residence to a web page of notes like “Website positioning! AI!! INTERSECTION OF FUTURE!” and don’t know what you have been speaking about.” Dr Pete Meyers

Join with the audio system earlier than the occasion

Try our spectacular lineup of audio system, maybe there’s somebody talking you’ve not but linked with? Take a while to know their specialty. Even for those who’re not presently working inside that subject, it might be a brand new studying alternative for you, or it might provide help to acquire a greater understanding of the challenges your colleagues are dealing with. Finally, conferences are an incredible alternative to develop a extra well-rounded understanding of all the search business, what’s on the horizon, and what to concentrate to in search.

Ramp up your Website positioning studying

Outline what you wish to obtain at MozCon and create a plan to maximise your expertise. Having clear targets will provide help to keep targeted and benefit from the occasion. Subscribe to the Moz weblog or join a Moz Academy course. These will provide you with entry to a wealth of content material to spice up your data prematurely of the massive occasion. From primary Website positioning to native search and technical particulars, there’s one thing for everybody. Moreover, the weblog will present convention recaps after every day, so you will not miss out on any vital updates.

Put together to community and interact

MozCon, and lots of different Website positioning conferences, give you ample alternatives to fulfill new individuals and increase your skilled community. Maximize your networking alternatives earlier than you get there. Earlier than you arrive in Seattle, get conversant in the digital panorama by following the #mozcon hashtag on Twitter. Be part of the LinkedIn group, and when you’re there, comply with us on Twitter, LinkedIn, Instagram, Fb, and Threads, as a result of why not?

If you’re within the Girls in Tech Website positioning group, you’ll be able to be a part of the MozCon channel. This can hold you up to date on MozCon fellow attendees’ plans and actions and will let you have interaction with audio system and ask questions.

“MozCon would not do Q&A after talks – it is tough to handle for an occasion of this dimension, with a packed schedule and a single stage. However, if in case you have a query that’s truly a couple of speaker’s discuss, they’d nearly actually love to listen to it. It is implicitly nice suggestions to know that somebody was engaged and taken with what I used to be saying, even (particularly!) if they do not fully agree.” – Tom Capper

In the course of the convention

MozCon takes place over two jam-packed days. To maximise your Website positioning convention expertise, listed here are our tricks to hold you energized and targeted and keep away from working your self into the bottom and doubtlessly lacking an enormous profession alternative. Whether or not you’re attending on-line or in particular person, we’ve obtained some ideas from seasoned MozCon audio system and attendees to maintain you engaged throughout the occasion.

Register early

When attending any convention, it’s useful to get the lay of the land previous to the occasion so you’ll be able to float on by means of to the motion uninterrupted. At MozCon, we provide early registration on Sunday, August 6. If you’re arriving early and wish to get a soar on badge assortment and a sneak peek on the new venue, drop by registration to verify in and choose up your badge. Unable to make it to registration early? No downside. Set your alarm and arrive on the convention vivid and early Monday morning so you are not dashing your morning cuppa and lacking the opening remarks!

Attend each session

Bear in mind after we suggested clearing out your calendar? That is so you’ll be able to benefit from this once-a-year-Website positioning convention expertise by attending each single session. Even when it’s exterior your space of focus. It additionally means you will have the prospect to community with each speaker for those who stumble upon them within the convention corridor or after-party. Fortunately MozCon is a single-track occasion, so that you don’t must make any tough selections. Yow will discover your spot within the auditorium, arrange camp, and let the inspiration absorption start!

“As a result of I work in native Website positioning, I attend MozCon’s livestream with my ears tuned to choose up any nice ideas that may be utilized to native enterprise advertising. Even when the primary matter of a chat is not native search, I can come away with half a dozen ideas which might be related to my very own space of promoting as a result of natural and native Website positioning have a lot overlap.” – Miriam Ellis


Even for those who’re solely powered by caffeine and Website positioning insights nobody can deny the enhance a little bit of H2O gives (particularly for those who’re jet-lagged.) Of us journey to MozCon from close to and much, because the under attendee pin-map attests. Ensure you’re capable of be your greatest self regardless of the affect of journey in your power ranges.

“Ensure you have a water bottle and snacks in your bag – nothing hinders reminiscence and productiveness like starvation and dehydration!” – Meghan Pahinui

picture of mozcon attendee pin world map
Irrespective of the place you will have travelled from keep in mind to remain hydrated – and caffeinated!

Jot down scorching ideas instantly

You have been following these steps diligently, haven’t you? If that’s the case, you will have already ready your note-taking instrument of selection. Whether or not it’s an enormous Gdoc crammed with hyperlinks and screenshots, the notes app in your pill, the twitter app loaded up filtered by the #mozcon hashtag and a finger poised and able to hit fav, or a trusty notepad and pen. Even for those who’re not a large note-taker there’s nothing extra beneficial than jotting down a couple of strains as your grey-matter is percolating. Gentle bulb moments occur in a flash. In case your boss or colleague asks you what you realized, you’ll be happy you considered your future self and saved a couple of bullet factors for your self and anybody else who asks.

“Write down concepts as quickly as you will have them. As you’re listening to talks and interacting with conference-goers, you’re certain to get concepts to your personal technique. Remember to write them down ASAP – with a lot info flying round, you’re certain to overlook them for those who don’t. It may be so simple as utilizing the notes app in your cellphone or slacking your self a fast reminder be aware. That means, whenever you get residence from the convention, you’ll have already got a listing of concepts to springboard off of.” – Meghan Pahinui

“I make a dwell checklist of all the pieces I hear that might be of worth to native manufacturers. Then, if I wish to revisit a specific tip later, I re-watch the presentation through the video bundle. It is helped me write some actually good weblog posts!” – Miriam Ellis

A woman with short blonde hair, Lily Ray, attending a conference sitting in front of a laptop
Carry your note-taking instruments of selection!

Let your self assume

Considering and doing are two very various things. If you’re, like many people, busy executing tasks 5 days every week/52 weeks a 12 months, this can be the time you have to let ideas enter your mind and join with different ideas so as to, in some summary means, discover a resolution.

“Let your thoughts wander. It is okay. I do not know why, however once I’m planted in a seat at a convention, and my thoughts is absolutely on Website positioning, I get extra high quality considering executed than simply about wherever else. If you happen to resolve a couple of tough work issues by ignoring three minutes of my presentation, I am going to recover from it. You’ll be able to watch the video later.” Dr Pete Meyers

Mingle in-between classes

Speak to Strangers – Essentially the most rewarding a part of MozCon, IMO, is assembly new individuals that you could be know for years after. Sit down at an unfamiliar lunch desk, strike up a dialog over breaks, go to the sponsor cubicles, and work up your braveness at occasions. You do not want any particular networking expertise – merely asking individuals the place they’re from is commonly sufficient to get began.” – Cyrus Shepard

Community community community!

There may be one expertise that isn’t replicable exterior of a convention occasion, and that’s the chance to attach with individuals in actual life. Possibly you already know them by means of LinkedIn, possibly you comply with one another on Twitter. Nothing cements knowledgeable connection greater than chatting over breakfast, grabbing a much-needed espresso.

“Do not be afraid to stroll as much as a desk at lunch and ask for those who can sit with them! MozCon is a very welcoming place, and making new mates and connections could be as simple as having the arrogance to say hiya!” – Hannah Waye

mozcon attendees talking at a birds of a feather table
MozCon 2018 attendees sharing tales at a ‘birds of a feather’ desk.

Seize a selfie with Roger

Roger is Moz’s Website positioning robotic who lately underwent an AI transformation and is considerably keen on taking selfies with MozCon attendees.

Two men capture a selfie with Moz's mascot, Roger the robot
Seize a snap with Roger, Moz’s lovable robotic mascot.

Suggestions for attending digital occasions

A lot of our ideas are translatable to attending digital occasions, just like the MozCon livestream possibility. You simply must get artistic about the way you community and keep engaged. To get probably the most out of any digital occasion you’ll nonetheless wish to organize how you’ll take notes, join with audio system on social media, and set your staff as much as get probably the most out of the talks.

Deal with it like an IRL occasion

We nonetheless advocate reserving out your calendar when attending digital occasions. It’s really easy to get distracted, and as a lot as we inform ourselves we’re able to multitasking, how a lot are we actually absorbing? Clear your calendar and your headspace, take as many notes as you are feeling could be useful to you, and filter your Twitter feed by #mozcon to remain within the fold and be a part of the enjoyable.

Arrange a watch occasion

Guide out your workplace convention area and order some snacks so you’ll be able to watch MozCon dwell from whichever metropolis you might be positioned in. In case your staff is distributed, arrange a lunchtime sync to verify in and chat about what you’ve realized to date. If you’re all in numerous time zones, create a brand new Slack channel to share insights together with your teammates.

Why are conferences extra vital than ever?

With so many groups transferring in direction of partial or absolutely distributed setups, discovering time to get collectively is extra beneficial than ever. Convention attendees have the distinctive alternative to attach with business contacts, ask questions, and set up real skilled relationships with consultants in search advertising and Website positioning. And keep in mind:

“Nobody is actually a stranger at MozCon. You might by no means attend one other occasion the place so many individuals have a lot in widespread with you.” – Cyrus Shepard

We hope you are as excited as we’re for August seventh and eighth to rush up and get right here. And once more, if you have not grabbed your ticket but and need assistance making a case we’ve got a useful template to persuade your boss!

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