The roast of Google Analytics 4


Entrepreneurs haven’t had the simplest time migrating from Common Analytics to Google Analytics 4.

Some advertisers are so annoyed with the brand new device, that they’ve even been holding funerals for UA within the hope that Google would possibly get the message and make a sudden U-turn.

Search Engine Land lately ran a ballot to learn how the trade is coping and to present entrepreneurs a possibility to get their voices heard – and the suggestions was fascinating to say the least.

The enforced switchover is a historic transitional second in digital advertising historical past, and we all know it’s a giant adjustment. However should you don’t chuckle, you’ll cry. So with that in thoughts, we’ve put collectively an inventory of the funniest reactions we acquired to Google’s enforced GA4 switchover. Take pleasure in!

Brief and candy. Some entrepreneurs had been capable of summarise their experiences with GA4 in only a few phrases.

  • “Mad! Mad! Mad!
  • “Complete cr*p!”
  • “GA4 = LAME!”
  • “One phrase (in reality two phrases): BS!”
  • “What a Waste of our time.”
  • GA4 UI group must be fired

“Google must be ashamed!” Entrepreneurs actually know find out how to articulate their frustrations. In addition they know find out how to dish out some fairly epic one liners. We’re so glad we received’t be answering calls on the GA4 customer support desk on Monday.

  • “Did they discover the software program in a Christmas cracker? The largest pile of sh*t I’ve ever seen. Unusable for state of affairs of informal small enterprise proprietor with a easy query about their stats. I can solely conclude that Google intentionally needed to obfuscate individuals’s entry to their very own web site knowledge. If it doesn’t get higher, contemplating eradicating from many purchasers’ websites as a result of it’s simply pointless drag on pace stats.”
  • “GA4 is doubtlessly the worst product replace ever from a pure usability perspective, and Google must be ashamed of its present state.”
  • “Google making an attempt to do tableau for dummies isn’t engaged on both stage.”
  • “Merely Put, GA4 Sucks. It’s a ache within the a*s to make use of (NOT USABLE) requires way more time than earlier model lacks the identical visible affect as GA3 it’s junk.”

Thoughts video games. What if Google secretly designed GA4 with a hidden agenda; to get entrepreneurs to cease utilizing its personal instruments and switch to its competitors as a substitute? Is sensible. Kinda. Nicely, probably not.

  • “This is likely to be the least user-friendly product Google has ever produced. Virtually like they don’t need individuals to make use of it.”

I’m outta right here! A implausible resolution should you’re not a fan of GA4; flip in your Out Of Workplace, go on trip and look ahead to all of this to blow over. In fact, it in all probability received’t. However positively an important short-term possibility.

  • “I’ve been dreading the arrival of this date a lot that I booked a visit out of city. LOL. My hope is that by the point I return from trip, Google can have modified their thoughts, and Common Analytics will live on.”

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You may’t make me. Alternatively, should you’re not able to take a trip proper now, simply shut your eyes, faux GA4 is not taking place and do nothing. What might probably go fallacious?

  • “Our advertising division would not have the faintest thought find out how to observe complicated instructions. And most of them are out of the workplace for the subsequent two weeks. So IT kicked the mission over to our enterprise insights division, who swiftly stated, “We do not have something to do with Google Analytics anymore. Speak to Advertising. Now it appears to be like just like the mission is mine. I am a one-person division. I am not gonna do sh*t. That is my GA4-adjacent sob story.”

Why we care: We’re all in the identical boat proper now. After 11 years of relying so closely on Common Analytics, migrating over to GA4 is a frightening activity. However sadly, we do not have a alternative (until you wish to contemplate a GA4 different). So we’d as nicely get our heads down and attempt to determine all of it out. However that does not imply we will not have amusing alongside the way in which.


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