The Technique Behind Launching a Podcast for Your Model


Consideration enterprise house owners and influencers – there isn’t a higher time so that you can launch your personal podcast than now!

Over the previous few years, podcasts have been seen as an audible type of running a blog and are rising enormously within the podcast business – but, as of 2022, there are solely 2 million podcasts in comparison with over 600 million blogs worldwide. Which means that whereas podcasts are gaining popularity, they nonetheless aren’t as saturated and aggressive as running a blog.

On this weblog, the skilled Daring x Collective workforce will talk about the key to a profitable podcast, whereas offering steering on how one can launch your very personal podcast.

Let’s begin with the fundamentals. The place must you start?

Brainstorm Your Podcast

As self-explanatory as this may increasingly sound, there’s a big quantity of planning that goes into launching something new and a podcast isn’t any completely different. This step begins with narrowing down what your podcast will include, so what’s the objective of ­this podcast?

Are you a freelancer or a part of a enterprise? Ask your self, will this be a pastime you’re enthusiastic about, or is it part of your enterprise technique the place the purpose is to revenue from this?

Regardless, additionally, you will must outline your theme and demographic. In case your podcast might be true crime-related then your area of interest may be crime and thriller buffs; in case your podcast is well being and health associated then your viewers may be those that are serious about having a wholesome life-style, losing a few pounds, exercising, and so forth.

Subsequently, discover your podcast’s objective and its area of interest earlier than transferring on to the subsequent steps.

Upon getting discovered the aim and area of interest of the podcast, now you can deal with arising with a novel identify on your podcast that intrigues your viewers and describes the podcast.

There are additionally loads of free web sites and instruments that may generate names for you should you want inspiration. Get concepts from Enterprise Title Generator or Get Welder, that are some nice sources.

Lastly, you will have to create a schedule that features your launch schedule, whether or not it’s weekly, bi-weekly, or month-to-month, in addition to what days and occasions of the week and your podcast format.

You’ll have to contemplate if you’ll be doing this solo or with a co-host or inviting new individuals to affix in every episode.

Maybe even a mixture of all three. If you happen to plan on combining two or extra of those choices, you’re inspired to have a transparent schedule of when these completely different codecs might happen.

As an illustration, perhaps you should have weekly episodes, each second episode (bi-weekly) your listeners can count on a visitor. Mainly, create a routine that can have your listeners know what to anticipate and when to count on it.

Create Your Model

You don’t want skilled copywriting or graphic design abilities to create a model. Study descriptions of different podcasts like yours and even of 1’s utterly completely different however might encourage you.

Use the same construction that will help you formulate your personal podcast description and guarantee it provides a transparent introduction to what the theme of your podcast might be. Subsequent, you will have to create cowl artwork on your podcast.

This cowl artwork would be the first impression you’ll make in your viewers, so keep in mind to make it artistic and intriguing.

Fortunately, there are numerous free instruments accessible to you that may enable you create your cowl that additionally don’t require any in-depth graphic design abilities.

Daring x Collective recommends utilizing a terrific software referred to as Canva, the place you’ll be able to simply mix all of the accessible options, and/or free pictures to create an intriguing and enjoyable cowl.

Gear Up

That is the a part of launching a podcast the place you’ll must buy a top quality microphone. Daring x Collective recommends that you just first analysis and browse for microphones and modifying software program accessible earlier than buying to assist decide which is greatest on your finances and desires. 

Report your Podcast

Earlier than we get into instruments for recording your podcast, let’s discuss scripting. Though it might appear tempting to have a podcast script accessible to you in case you overlook any of your factors, making ready a script takes a very long time.

In fact, relying on the size of your episodes however until you propose on having brief 5 minutes episodes, writing a script for something longer will accumulate to dozens of pages that for a lot of are only a waste of time.

Furthermore, whereas having the ability to learn from a script could appear simple and environment friendly, as many people know from expertise, listening to somebody learn out a script may be extraordinarily boring.

To keep away from the elevated threat of your voice sounding very mono-tone, jot down core concepts and ideas you wish to converse on beforehand to prioritize your subjects, with no need to spend hours writing and memorizing a prolonged script.

As for recording software program on your podcast, there isn’t a scarcity of selections. For freshmen, there’s a very useful software referred to as Audacity that can allow you to report your podcast/audio after which additionally edit it while you’re completed, it does the job and it’s free!

A costlier different is a software referred to as Adobe Audition. Adobe Audition gives numerous superior instruments in comparison with Audacity however is related to a month-to-month or annual price. One other software Daring x Collective recommends known as Forged.

This software features a small cost and permits you to report your self, in addition to as much as 3 company (which may come in useful should you’re anticipating frequent company).

Like the opposite instruments talked about, Forged permits you to edit your content material, and when you’re executed, you’ll be able to add and publish your episodes on different social media platforms. Just a few different useful software program accessible are Zoom (generally used totally free recordings), Descript, GarageBand (for Mac), and Anchor. 

Design A Template

Normally, each episode of a podcast follows a particular construction to advertise consistency for the listeners. Beneath are a number of key ideas which you can embody in your podcast construction:

  1. Beginning podcast with catchy intro music.
  2. Have an enticing introduction for the podcast to hook your viewers.
  3. Go over the subject of debate for the podcast episode.
  4. Name To Motion – promote subscribing, leaving opinions, observe on social media platforms.
  5. Conclude the podcast with catchy outro music.

To make sure each episode you create stays constant, contemplate making a template which you can reuse each time you report. This may increasingly look completely different relying in your episode format, however total, count on to a minimum of have your intro and outro music prepared for each episode.

Preserving constant together with your theme will maintain your listener coming again each episode.


For a lot of, this half could also be just a little dreadful and exhausting, however we should promote how necessary this step is to maintain your podcast clear and arranged.

Utilizing the software program talked about above, like Forged, you’ll be able to take away any awkward elements of your episode the place you may need paused or mentioned ‘um’; moreover, you’ll be able to add many different nice options like fine-tune audio or sound results.

Add Your Podcast

With iTunes and Spotify being the biggest and hottest platforms for podcasts, Daring x Collective desires to debate add your podcast on each platforms.

Firstly, it’s value mentioning that organising a podcast on each platforms is totally free; due to this fact, now you’ll be able to launch your podcast to each channels reasonably than limiting it to only one. 

For iTunes, you will have an Apple ID account to submit your podcast to Apple. On your podcast to be listed on the Apple Podcasts app, you’ll additionally must create an RSS feed. An RSS feed comprises all of the metadata of a podcast, comparable to an episode title and outline, cowl artwork, and extra.

If you happen to don’t have an RSS feed on your podcast, simply create one (totally free) utilizing RSS. With the RSS feed created, you at the moment are able to submit your RSS on Podcasts Join.

Understand that after this course of, it could actually take iTunes as much as 5 enterprise days to assessment your submission earlier than it’s authorised and uploaded; nevertheless, you’ll be able to verify your Podcasts Join account at any time for updates. 

As for Spotify, you’ll be able to merely create an account and log in to your Spotify account to entry Podcasters. As soon as that is executed, you’ll probably be prompted to click on on “get began” which is able to then offer you your very personal hyperlink to stick into your RSS feed.

The e-mail tackle linked to your RSS feed will then obtain a verification e-mail from Spotify with a code that you just’ll must enter within the “submit” kind and activate the account. As soon as your account is ready up, you’ll be capable to assessment the small print of your podcast and make any modifications if essential.

As soon as all modifications have been made, you’ll be able to add your podcast to be seen on Spotify inside only a few hours!

Together with all these steps in your podcast brainstorm will give you concrete particulars on launch a profitable podcast. This implies staying dedicated to what you began and holding an open thoughts for all of the work and dedication that can go into making your podcast the perfect on the market.

Earlier than launching your personal podcasts listening to digital advertising and marketing podcasts may be helpful as properly.

Podcasts have been getting extra in style every but, so when you’ve got opinions and info a few subject that you just’re really enthusiastic about, launch your personal podcast as we speak and share your voice with the world!

If you happen to want additional steering on begin your podcast, contact Daring x Collective for a complimentary session.


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