The Velocity of Tradition Podcast: Milwaukee Bucks


After successful the 2021 NBA championship, the Milwaukee Bucks grew to become a basketball sensation with its main star, Giannis Antetokounmpo. Nevertheless, in 2012, the staff had no established model story or advertising staff. Enter Dustin Godsey, the primary advertising rent on the group.

On this episode of the Velocity of Tradition podcast, Suzy founder and CEO Matt Britton sits down with Godsey, chief advertising officer on the Milwaukee Bucks to debate how the Milwaukee Bucks constructed a championship tradition and mentality that led the staff to the 2021 NBA triumph and helped develop a profitable, international model.

When you consider what we’re as a model, we’re a championship tradition.

—Dustin Godsey, CMO, Milwaukee Bucks

Initially, Godsey wished to be an NBA participant however determined to review journalism on the College of Iowa. His advertising expertise started in minor-league baseball with the Cedar Rapids Kernels and the Iowa Cubs. In 2008, Godsey took on the position of regional advertising director at World Spectrum (now Spectra), shifting to Comcast Spectacor because the director of promoting.

Godsey was employed in 2012 because the director of promoting providers on the Milwaukee Bucks, changing into the staff’s first advertising worker. He was promoted to vice chairman of promoting, then chief advertising officer. Because of this, Godsey has change into a profitable supervisor and chief of an ever-growing and altering staff of promoting and PR professionals. He was additionally named Enterprise Insider’s 2022 Revolutionary CMO of the 12 months.

Stream the brand new episode under, pay attention and subscribe on Apple Podcasts or discover it on Spotify.

Be taught extra concerning the Milwaukee Bucks’ model story and journey to changing into NBA champions by testing the important thing takeaways of this episode under.

Key Takeaways:

  • 02:14 – 04:19 – An NBA Dream Story – In 2012, Godsey had a objective to guide the advertising division of an NBA staff, and he achieved it by changing into the primary advertising rent for the Milwaukee Bucks. The staff was coping with important challenges throughout that interval. Nonetheless, Dustin and his staff labored arduous and persevered, which led to the creation of a thriving NBA staff.
  • 04:19 – 06:03 – The Championship Tradition – In 2014, when the Milwaukee Bucks noticed new possession take over, the group’s model id was redefined to create a championship tradition. Each staff member embraced this imaginative and prescient, and it grew to become the cornerstone of their efforts and mentality. With a shared objective of successful a championship and establishing themselves as a championship group in Milwaukee, the staff’s inner groups aligned and labored collectively in direction of this goal.
  • 06:03 – 09:48 – Constructing a Successful NBA Model – Making a profitable Bucks model story began by aligning all digital platforms, direct advertising channels, databases, and e mail advertising efforts and bringing them below one roof. Godsey and his staff additionally give attention to offering world-class expertise and worth to its followers.
  • 12:25 – 14:55 – The “Greek Freak” – Among the best Milwaukee Bucks’ acquisitions was bringing on famous person Giannis Antetokounmpo, which had a terrific influence on and off the courtroom. From a advertising perspective, Antetokounmpo is a hardworking participant with a successful mentality, which aligns with the Bucks’ model story. His spectacular background and persona permit the staff to inform his story authentically and positively enchantment to each individual.
  • 14:55 – 19:32 – Discovering the Proper Companions – From an organizational and market perspective, the Milwaukee Bucks is a small staff that prioritizes its model tradition and chooses its companions correctly. For Dustin, a partnership is about aligning the targets and values of each events, working collectively, and striving to create genuine tales between them and their companions.
  • 20:46 – 25:34 – Bucks’ 2023 Tendencies and Innovation – On the know-how facet, Dustin works on the Bucks cell app to offer a holistic 360 expertise for followers. From the advertising outlook, the app collects precious first-party information that the analytics and insights staff can use to reinforce the followers’ experiences. Moreover, the model is launching a non-public label retail line to inform its model story and interact international audiences.


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