The Way forward for Advertising Lies in Immersive Analysis

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Editor’s observe: This piece is a part of our Columnist Community sequence, which explores the tactical ideas and actions from Adweek’s neighborhood of high-level consultants. At present, Kate Watts, CEO of artistic consultancy Lengthy Sprint, vouches for an ethnographic method to knowledge assortment and evaluation. Beneath, in her personal phrases, she exhibits how this technique could make…

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