The way to Conceal Likes on Instagram (and Why It’s Even an Possibility)


Do Instagram likes, like, even matter anymore?

Instagram now offers all customers the choice to cover or unhide the like rely on posts. That implies that as a substitute of the default numerical worth you’d usually see underneath a photograph, it merely names a number of customers and provides “and others.” Right here’s an instance from four-legged style icon @baconthedoggers:

example of hidden like count on Instagram

Hiding your like rely on Instagram is simple and reversible, and in some circumstances, may need a optimistic affect on the best way you expertise the app. Right here’s find out how to do it.

The way to conceal likes on Instagram

Instagram offers you the choice to cover the like counts on everybody else’s posts in only a few steps, so that you gained’t see like numbers as you scroll by the app. You too can conceal the likes by yourself posts.

The way to conceal likes on different individuals’s Instagram posts

1. Go to your profile and hit the hamburger-style icon within the higher proper nook of your display. From there, hit Settings on the prime of the menu.

Instagram Settings

2. From the Settings menu, hit Privateness. Then, hit Posts.

Instagram Account Privacy and Posts

3. On the prime of the Posts menu, you’ll see a toggle labeled Conceal Like and View Counts. Swap that toggle to the “on” place (it ought to flip blue), and also you’re set—the like rely from all your Instagram posts will now be hidden.

Option to turn on Hide Like and View Counts under Posts

The way to conceal likes by yourself Instagram posts

There are two methods to cover likes on particular person Instagram posts. In case you’re posting a brand new photograph or video and don’t need the likes to point out, you have got the choice to cover the like rely earlier than your put up goes stay.

Begin creating your put up as you often would, however while you arrive on the display the place you possibly can add a caption, hit the Superior Settings possibility on the very backside. From there, you possibly can activate the Conceal like and examine counts on this put up toggle.

Advanced Settings option Hide Likes and View Counts on individual post

To show off the like counts after you’ve already posted, go to your put up and faucet the three dots within the prime proper nook of your display (the identical path you’ll take to delete or archive the photograph or video). From there, choose Conceal like rely. Voila!

Hide Like Count after posting on Instagram

Why is Instagram giving customers the choice to cover likes?

You is likely to be questioning why hiding likes is even an possibility.

To place it merely, it’s for our personal good. In line with an announcement, the corporate began hiding like counts for sure international locations to see if it might “depressurize individuals’s expertise” on Instagram.

Analysis exhibits that we are likely to equate our on-line success—followers, feedback and like counts—with our self price, particularly in our teenagers. In 2020, a research of 513 teenage women in Brazil discovered that 78% of them had tried to cover or change part of their physique they disliked earlier than posting a photograph. One other discovered that 43% of teenagers with low social-emotional wellbeing have deleted social media posts as a result of they obtained too few likes. It’s additionally notable that in 2019, 25% of teenagers admitted to being the sufferer of cyberbullying.

The web could be a actually unfriendly place. Some individuals have constructed whole careers on Instagram, however whether or not you’re an influencer with a mega-following or a ghost who hardly ever posts, the seemingly innocent like rely could also be doing a quantity in your psychological well being.

After experimenting with hiding likes, Instagram concluded that the outcomes have been “useful for some and annoying to others.” So in March 2021, father or mother firm Meta introduced a Miley Cyrus-worthy better of each worlds: customers have the choice to cover or unhide their very own likes.

Will hiding your likes on Instagram have an effect on the efficiency of your posts?

To cover or to not conceal, that’s the query. Does it actually make a distinction?

On Instagram’s finish, probably not. You’ll be able to conceal likes from your self and different customers, however the app will nonetheless monitor likes and use them as a rating sign for the algorithm (for extra data on that, right here’s a deep dive into how the Instagram algorithm works at the moment).

Briefly, the algorithm decides what content material you see first (on Tales, posts and the Discover web page). How the order is set is restricted to the person; it will depend on what you want, watch and touch upon.

In order that one superfan who’s all the time hyping your model up in your feedback might be all the time going to see your posts, no matter whether or not or not you conceal your likes. And your Instagram crush’s extraordinarily uncool however weirdly mesmerizing cup-stacking movies are nonetheless going to point out up in your feed, even in case you have his likes hidden and also you completely don’t even care what number of likes he has or no matter, it’s cool, you’re cool.

On a social/emotional/psychological well being stage, hiding likes is likely to be—as Instagram says— “useful” or “annoying” for you. In case you’re feeling a bit obsessed along with your like rely, and discover that it’s affecting your potential to put up content material that feels genuine to you, attempt hiding likes for every week or two. If it positively impacts your expertise, preserve that toggle on.

On a enterprise stage, like counts can function a type of social proof. Individuals who first come into contact along with your model on Instagram can instantly get a really feel of how massive — or native — your online business is predicated in your like counts. However, on the finish of the day, high quality content material, a constant aesthetic, and considerate interactions along with your group in feedback matter rather more than what number of likes your posts are getting.

The way to monitor your Instagram likes (even when they’re hidden)

Instagram Insights

Instagram’s in-app analytics answer gives an summary of your account’s metrics, together with data on what number of accounts you’ve reached, the demographics of your viewers, how your follower rely is rising — and what number of likes your posts get.

To view Instagram’s Insights, you should have a Enterprise or Creator profile (which is free and simple to change to: simply go to your Settings, hit Account after which hit Swap account kind).

How to switch to Instagram Business or Creator

Out of your Creator or Enterprise profile, go to your Instagram profile and hit the Insights button situated beneath your bio. From there, scroll all the way down to the Content material You Shared part, which exhibits the variety of posts you have got made within the final 7 days. Hit the > arrow image on the appropriate facet. (In case you haven’t posted within the final 7 days, you possibly can nonetheless hit the button).

Insights Overview over past 7 days

Instagram will then present you a gallery of posts that may be filtered to point out particular metrics: attain, feedback, and likes are included.

You too can choose what kind of posts to point out (images, movies or carousel posts) and in what time-frame (the final week, month, three months, six months, 12 months or two years).

Instagram Post gallery with select business metrics

To decide on likes, choose the drop down menu in the course of your display (it’ll default to displaying Attain first) and choose Likes.


Hootsuite’s Analytics are extra sturdy than Instagram’s (brag alert!) and that features insights into likes. Along with that, Hootsuite can suggest the finest time to publish posts—so you will get extra likes, no matter whether or not they’re hidden or not.

Best time to post on Instagram to boost engagement

Be taught extra about Hootsuite Analytics:

Hiding likes lets you concentrate on different areas of interplay (like conversations, mentions, key phrases, and hashtags) which could be monitored utilizing Hootsuite Streams. You too can use Hootsuite’s Inbox to answer to feedback and DMs multi functional place, which helps to handle your Instagram followers.

Save time managing your model’s Instagram with Hootsuite. From a single dashboard, you possibly can create, schedule and publish posts and Tales on to Instagram, interact your viewers, measure efficiency and run all of your different social media profiles. Strive it free at the moment.

Get Began

Simply create, analyze, and schedule Instagram posts and Tales with Hootsuite. Save time and get outcomes.


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