The whole lot You Must Know in 2022


Instagram video content material is at present obtainable in 4 codecs: Reels, Reside, Tales, and Instagram Video.

Video content material has exploded on the platform lately, with 91% of Instagram customers reporting they watch movies on a weekly foundation.

The various codecs of video throughout the platform might really feel like quite a bit to juggle. Nevertheless it’s additionally created new methods for entrepreneurs to inform tales and attain their viewers.

Which Instagram video format is correct to your model? There could also be a spot in your social media technique for all of them. Or possibly you’ll resolve simply to give attention to a pair.

On this information, we’ll train you all in regards to the options, specs, and greatest practices for each sort. Plus, we’ve rounded up instruments that make utilizing Instagram video that a lot simpler.

Kinds of Instagram video

Reels, Tales, Reside, oh my! For those who’re trying to get began with Instagram video, we put collectively a easy breakdown of present codecs to assist.

Instagram Tales

Impressed by Snapchat, Instagram Tales are 15-second movies that disappear after 24 hours.

Tales will be recorded by swiping proper from the house display screen, or by tapping the plus icon and choosing Tales. They may also be uploaded out of your Picture Library.

Expired Tales will be saved to the Highlights part of your Instagram profile, positioned simply above the grid.

You can even add interactive components similar to filters, emojis, tags, and stickers to every Story. A number of manufacturers—some 4 million each month by Instagram’s depend—have discovered novel methods to make use of these options, from “this or that” polls to Q&As and product tags.

three phone screens showing Instagram video Stories of a hamburger, a cookie, and an apartment building

Supply: Instagram

Instagram Story ideas

Useful resource: Discover ways to use Instagram Tales to construct your viewers.

Instagram feed video

Instagram Video is a format launched in 2021. It changed IGTV and mixed it with in-feed video posts.

Instagram Video posts are added the identical approach photographs are posted: by utilizing Instagram’s built-in digital camera or by importing out of your Picture Library.

Instagram movies will be as much as 60 minutes in size, providing you with inventive freedom that doesn’t but exist on most competing platforms.

Instagram Video ideas

  • Like a picture put up, an Instagram video put up can embody a filter, location, caption, in addition to consumer and site tags.
  • As soon as posted, folks can interact with likes and feedback, and might even share public movies in Tales and direct messages.

Instagram Reside

Instagram Reside lets customers video stream on to their viewers’s feeds. Manufacturers and creators alike have used Instagram Reside to host workshops, interviews, and extra.

Begin a Reside broadcast by swiping proper or tapping the plus icon and toggling to Reside. Reside streams can last as long as 4 hours and will be hosted by one or two accounts.

When an account goes Reside, they seem on the entrance of the Tales bar with a Reside icon. As soon as completed, Instagram Reside movies will be shared for 30 days earlier than they’re deleted.

Instagram Reside ideas

  • If you go Reside, you’ll be capable to see how many individuals are watching your stream on the high of the display screen.
  • Your viewers may interact with you by including feedback or emoji reactions. Or, by buying badges that present coronary heart icons beside their names within the feedback.
  • Instagram Reside hosts can pin feedback, flip feedback off, or arrange key phrase filters to average feedback.
  • Make use of Reside Purchasing options to let customers store straight out of your stream! Tag related merchandise and they’re going to seem on the backside of the display screen.
  • Instagram Reside additionally helps donations, so nonprofits on social media and creators can use this medium for fundraising.

Useful resource: use Instagram Reside to develop and have interaction your followers.

Instagram Reels

Reels is Instagram’s newest video format. Impressed by TikTok, these 15-30 second clips will be created with Instagram’s digital camera or uploaded from the Picture Library.

Recording results embody timed textual content, AR filters, inexperienced display screen mode, timer and velocity controls, and entry to an audio library.

three phone screens showing how to upload a reel to instagram and where it lives on your feed

Supply: Instagram

Instagram Reels ideas

  • Reels document in vertical portrait mode (9:16) and are displayed in customers’ feeds, the Reels tab, and a devoted Profile tab.
  • Like feed movies, Reels can embody captions, hashtags, and most just lately, product tags.
  • Folks can interact with Reels by liking, commenting, or sharing them in Tales and direct messages.

Useful resource: The whole lot you might want to find out about Instagram Reels

Instagram video measurement

For those who’re able to get began with Instagram video codecs, the very first thing to do is find out about Instagram video specs and sizes.

Listed here are the scale and format specs for every sort of Instagram video.

Instagram Tales measurement

Tales take up the whole cellular display screen and are tailor-made to the gadget. For that cause, actual specs range.

These are the advisable specs:

  • File sort: .MP4 or .MOV
  • Size: As much as 15 seconds (longer movies will be clipped into a number of Tales)
  • Really helpful measurement: Add the best decision video obtainable that meets file measurement and ratio limits.
  • Most video file measurement : 30MB
  • Ratios: 9:16 and 16:9 to 4:5
  • Minimal width: 500 pixels
  • Minimal side ratio: 400 x 500
  • Most side ratio: 191 x 100 or 90 x 160
  • Compression: H.264 compression advisable
  • Sq. pixels, mounted body charge, progressive scan, and stereo AAC audio compression at 128+ kbps

Tip: Maintain about 14% (~250 pixels) of the highest and backside of the video free from important content material. On this space, it could possibly be obstructed by the profile picture or name to motion.

Instagram feed video measurement

Instagram feed movies are displayed in consumer feeds in addition to in your Profile web page. Use feed movies to advertise a product, service, or collaboration along with your viewers.

Listed here are the advisable Instagram feed video specs:

  • File sort: .MP4 or .MOV
  • Size: 3 to 60 seconds
  • Ratios: 9:16
  • Really helpful measurement: Add the best decision video obtainable that meets file measurement and ratio limits.
  • Really helpful file sort:
  • Most file measurement: 30MB
  • Most body charge: 30fps
  • Minimal width: 500 pixels.
  • Compression: H.264 compression advisable
  • Sq. pixels, mounted body charge, progressive scan, and stereo AAC audio compression at 128kbps+

Tip: Don’t embody edit lists or particular containers in file containers.

Instagram Reside measurement

Instagram Reside broadcasts can solely be recorded from the digital camera app. Specs are much like Instagram Tales. Earlier than going stay, make certain that you may have a dependable and quick Web connection.

Instagram Reels measurement

Instagram Reels are fullscreen vertical movies dusplated in Tales, Feeds, Discover, and the Reels tab.

Listed here are the advisable Instagram Reels specs:

  • File sort: .MP4 or .MOV
  • Size: 0 to 60 seconds
  • Decision: ​​ 500 x 888 pixels
  • Most file measurement: 4GB
  • Most body charge: 30fps
  • Minimal width: 500 pixels.
  • Compression: H.264 compression advisable
  • Sq. pixels, mounted body charge, progressive scan, and stereo AAC audio compression at 128kbps+

Tip: Embody on-screen textual content, music, and closed captions to make your Reels partaking and accessible.

Tricks to make your Instagram movies go viral

Each Instagram video format is completely different, however these greatest practices apply to all of them.

Begin with a hook

As a common rule, you may have three seconds to cease thumbs from scrolling previous your Instagram video. Or leaving your Instagram Story altogether.

Make sure to give folks a cause to maintain watching. Whether or not it’s arresting visuals or a teaser of what’s to return, discover a solution to provide instantaneous enchantment.

Don’t underestimate the significance of a caption both. If the video doesn’t seize somebody’s consideration, the caption is your second likelihood.

Create for cellular

Whereas, most individuals intuitively use portrait or selfie mode once they document with their telephones, that’s not one of the best follow for Instagram video. Most individuals view Instagram video on cellular, which suggests it’s greatest to shoot in vertical orientation.

phone screen showing typical example of vertical instagram video

Supply: Instagram

In fact, there are some exceptions. For longer video content material, horizontal video could also be a greater match. Viewers can tilt their cellphone sideways for a full-screen viewing expertise. Panorama video may also be uploaded to Tales and in-feed, however with out the lean impact.

two phone screens showing how to view a horizontal instagram video

Supply: Instagram

Present worth

To maintain a viewer’s consideration you might want to make it value their whereas. Strive entertaining your viewers by way of comedian aid, fascinating dialog, or your magnetic persona. Or, you would impart ideas and methods, how-to’s and workshops, or thought-provoking data.

In every Instagram video, your worth proposition ought to be clear and easy. Earlier than getting down to create a video, fill within the clean: When somebody watches this video, they are going to _______. The reply might vary from “snort out loud” to “need to make breakfast cereal ice cream sandwiches” No matter you land on, it ought to be clear to viewers upfront.

For those who ship in your promise, you’ll seemingly see extra views, engagement, and shares.

Schedule your movies prematurely

You should utilize Hootsuite to schedule in-feed movies, Reels, and Tales.

Scheduling content material prematurely will help you put up content material when your viewers is most lively. It could actually additionally assist enhance the standard of your content material by providing you with extra time to plan.

To schedule an Instagram video with Hootsuite, merely add your video to the Hootsuite Dashboard, customise utilizing the Hootsuite Picture Editor, after which click on Schedule for later.

When your Instagram video is able to go stay, you’ll get a push notification from the Hootsuite app. From there, open your content material in Instagram and share it with the world.

Useful resource: Schedule Instagram Tales: A Step-by-Step Information.

Use sound and captions

In keeping with Instagram, 60% of individuals watch Tales with sound on. Nevertheless it’s well-known that there are a lot of causes folks might watch video with hold forth, together with context and listening to impairments.

Use sound to reinforce your video, and embody captions to make your video accessible. Timed-text will be manually added to Instagram Tales and Reels. To save lots of time, instruments like Clipomatic robotically add captions to your video.

Submit repeatedly

One of the simplest ways to construct an viewers is to put up repeatedly. That is very true on the subject of long-formats like Instagram Video and Reside.

Create and share a schedule along with your viewers so that they know when to count on your subsequent Instagram Reside. Or develop a video sequence that your followers can repeatedly look ahead to and tune in to. Reap the benefits of scheduling instruments like Hootsuite to verify your posts are printed on time.

As properly, attempt to put up when your followers are most lively on-line. Examine your analytics and seek the advice of our analysis to seek out one of the best instances to put up Instagram movies.

Tip: Create a countdown sticker in an Instagram Story to construct anticipation for an Instagram Reside or an upcoming video premiere.

countdown sticker on instagram story for upcoming book launch in 11 days

Useful Instagram video apps

Bought your tripod and your ring mild able to go? Strive these Instagram video apps to excellent your content material.

Adobe Inventive Cloud Categorical

Use Adobe Spark to robotically measurement Instagram movies for you, add interactive components, and benefit from the app’s picture and audio library.

resizing instagram video dashboard in adobe creative cloud express


Hootsuite’s collaborative platform is good for content material that requires teamwork and approvals. You can even handle all of your video materials with Hootsuite’s content material library.

Use the Hootsuite Planner to pinpoint publication, plan manufacturing, and spot holes in your content material calendar. And keep away from lags whereas posting a narrative with a number of elements with the scheduling instruments.


Pictory is an AI device that can enable you flip textual content into professional-quality movies with just some clicks.

How does it work? You copy and paste textual content into Pictory, and AI robotically creates customized video based mostly in your enter. This system pulls from an enormous library of over 3 million royalty-free video and music clips.

Pictory integrates with Hootsuite, so you possibly can simply schedule your movies for publication with out ever leaving their dashboard.


Clipomatic is an Instagram video app that permits you to add stay captions to social video. It’s been utilized by numerous excessive profile customers, together with U.S. Consultant Alexandria Ocasio-Cortez and Queer Eye’s Karamo Brown.

Caption as you communicate, or add captions to pre-recorded video. The captioning device is accessible in additional than 30 languages, and textual content will be edited and customised earlier than posting.

Apple Clips

Apple’s video editor enables you to slice and cube movies as you see match earlier than sharing it to Instagram.

The app additionally features a vary of filters, particular results, and graphics. Like Clipomatic, it additionally enables you to add stay subtitles and textual content to your movies.


Lumen5 is an Instagram video app that helps companies flip their weblog posts into partaking social video. The AI-powered video app pulls photographs and phrases right into a storyboard manufacturers can edit and tailor to every platform.


In order for you in on the Instagram video motion, however solely have audio and textual content to work with, Headliner is for you.

Initially made to assist promote podcasts, the app is utilized by Wondery, BBC, CNN and different platforms use Headliner to transcribe audio clips into shareable, animated movies.

Develop your Instagram presence utilizing Hootsuite. From a single dashboard you possibly can schedule and publish posts and Tales on to Instagram, interact your viewers, measure efficiency, and run all of your different social media profiles. Strive it free right this moment.

Get Began

Simply create, analyze, and schedule Instagram posts and Tales with Hootsuite. Save time and get outcomes.


Please enter your comment!
Please enter your name here