There are new necessities to seem in Google Podcasts suggestions

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Starting on September 21, Google will implement new necessities for podcasts to point out in suggestions on the Google Podcasts platform, the corporate informed podcast homeowners through electronic mail on Thursday. Podcasts that don’t present the required info can nonetheless seem in Google and Google Podcasts search outcomes and customers can nonetheless subscribe to them, they only gained’t be eligible to be featured as a advice.

The brand new necessities. Beginning on September 21, to be eligible to point out as a advice, podcast RSS feeds should embrace:

  • A legitimate, crawlable picture: This picture should be accessible to Google (not blocked to Google’s crawler or require a login).
  • A present description: Embrace a user-friendly present description that precisely describes the present.
  • A legitimate proprietor electronic mail deal with: This electronic mail deal with is used to confirm present possession. It’s essential to have entry to electronic mail despatched to this deal with.
  • A hyperlink to a homepage for the present: Linking your podcast to a homepage will assist the invention and presentation of your podcast on Google surfaces.
  • The podcast writer’s title: A reputation to point out in Google Podcasts because the writer of the podcast. This doesn’t must be the identical because the proprietor.

Extra particulars may be discovered within the accompanying discussion board put up.

Why we care. Suggestions in Google Podcasts present better visibility, which might help the podcasts which might be in a position to seem there appeal to extra listeners. Following the brand new necessities will assist to make sure that your podcasts are eligible for these free, extremely seen placements.

As well as, suggestions in Google Podcasts are personalised, so there’s a better chance that, in case your podcast seems as a advice, it’ll be extra related to a listener’s pursuits, which can profit your advertising targets.


About The Writer

George Nguyen is an editor for Search Engine Land, masking natural search, podcasting and e-commerce. His background is in journalism and content material advertising. Previous to getting into the trade, he labored as a radio character, author, podcast host and public college instructor.

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