Google formally acquires DoubleClick
In 2008, the European Fee accepted Google’s acquisition of DoubleClick, valued at $3.1 billion.
The fee discovered that the “transaction can be unlikely to have dangerous results on shoppers, both in advert serving or in intermediation in internet advertising markets.”
The deal was first introduced April 13, 2007. The EU started its investigation in November 2007. The US Federal Commerce Fee accepted the acquisition in December 2007.
In 2008, show promoting represented about 32% of complete US internet advertising (roughly $6.7 billion), based on the IAB.
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