Threads customers can now search by way of posts on the platform.
Meta CEO Mark Zuckerberg introduced the brand new performance has now been rolled out to most English and Spanish-speaking international locations, together with the US and UK.
The brand new search characteristic is accessible on each the Threads cell app and internet app.
Why we care. Potential clients now have a brand new strategy to seek for and uncover manufacturers on Threads, which might end in elevated visibility.
Get the day by day e-newsletter search entrepreneurs depend on.
What’s new? Threads did have a search characteristic when it first launched again in July, nonetheless, this solely supplied the power to go looking by way of customers – not posts.
Following testing in Australia and New Zealand final month, Threads’ new search performance permits customers to browse posts utilizing key phrases. Beneath is a screenshot of the brand new characteristic in motion:
Deep dive. Learn our Threads FAQ information for extra data.
New on Search Engine Land