Threads now has its personal model of hashtags


Meta’s Threads now has its personal model of hashtags.

Meta calls this new function “subject tags”, emphasizing its distinction from hashtags by prioritizing group focus. Matter tags at the moment are accessible to all customers worldwide to reinforce search performance throughout the app.

Why we care. Whereas advertisements are usually not at present accessible on Threads (although they’re coming quickly), entrepreneurs can nonetheless interact with customers and improve model consciousness by creating profiles and producing natural visitors. The usage of subject tags simplifies the method for customers to find your posts and interact together with your model.

How subject tags work. Matter tags have some basic variations to hashtags, that are supplied on its sister platform Instagram:

  • As subject tags are usually not hashtags, manufacturers won’t be required so as to add the “#” image when including tags.
  • Matter tags assist phrases with areas.
  • Matter tags assist particular characters.
  • Just one tag is permitted per submit.

Why subject tags? Threads is working to reinforce the standard of its communities by introducing a brand new tagging method, transferring away from engagement hacking. Meta is assured that the introduction of subject tags will contribute to this purpose whereas sustaining a user-friendly platform.

What Threads is saying. Instagram boss Adam Mosseri mentioned on Threads:

  • “If you happen to share on Threads, this can be a nice approach to join with people who find themselves within the subjects that you’re taking about.”
  • “For everybody, it’s a good way to dive deeper into your pursuits. This is only one step on a for much longer path to constructing an area that basically fosters wholesome dialog.”

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Deep dive. Learn Search Engine Land’s Threads FAQ information for extra data on how the platform works and the advantages it has for advertisers.

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Concerning the writer

Nicola AgiusNicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was website positioning Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with website positioning company Blue Array to co-author Amazon bestselling guide Mastering In-Home website positioning.