Tide, America’s #1 Detergent, is coming into the Marvel Cinematic Universe – bringing its superior cleansing to Physician Unusual’s iconic Cloak of Levitation forward of the “Physician Unusual within the Multiverse of Insanity” launch on Might sixth.
In easter-egg stuffed inventive starring Benedict Wong, the brand new Sorcerer Supreme Wong should harness the ability of Tide PODS to wash the dirtied cloak, regardless of the Cloak’s objections.
The spot was produced in partnership between Saatchi & Saatchi, Marvel Studios, and Bullitt – a inventive studio whose founders embrace the Russo Brothers (Marvel Studios’ Avengers: Endgame.) Tide enlisted the Oscar-winning visible results firm Framestore to deliver the Physician Unusual iconography to life. Anthony Leonardi III – who has beforehand collaborated with Marvel on co-branded campaigns for Hyundai, Lexus, and Xbox – directed the spot.