That is attention-grabbing – TikTok is presently testing a brand new ‘Repost’ choice with some customers which permits them to re-share TikTok clips to their followers, with the re-posted clip then displayed of their connections’ feeds.
As you’ll be able to see on this screenshot, posted by consumer Kev Adriano (and shared by Matt Navarra) some customers can now see a brand new ‘Repost’ button of their sharing choices, which primarily amplifies that clip by re-sharing it in each the ‘Following’ and ‘For You’ feeds of your connections.
While you re-post a clip, your connections will be capable of see that you simply’ve re-shared it within the video particulars, together with any feedback you’ve added to the clip.
So it’s one other technique to enhance clips that you simply like, and share them with your whole associates directly, versus sending every clip individually – although it’s attention-grabbing to see TikTok experimenting with re-sharing on this method whereas different social and messaging platforms are contemplating the unfavourable impacts of such on their consumer engagement.
Twitter, for instance, eliminated straight re-tweets as an choice within the lead as much as final yr’s US election, in an effort to gradual the blind amplification of political messaging and misinformation. Twitter’s knowledge confirmed that this method sort of labored in prompting extra considerate dialogue by way of tweets, whereas WhatsApp has additionally carried out guidelines to restrict the re-distribution of messages inside its programs with the intention to cease the unfold of viral hoaxes and misinformation across the pandemic.
By making it simpler to re-distribute posts, that then will increase the potential of misinformation being extra broadly shared, because it’s only a faucet away. And whereas TikTok isn’t essentially referred to as a key supply of misinfo and dangerous hoax campaigns, including the capability to extra simply re-share does present extra potential on this entrance, which may very well be problematic.
However then once more, perhaps TikTok merely sees this as a way to extend engagement by amplifying movies between associates that all of them know one another will like.
The choice isn’t accessible to all customers as but, so TikTok may nonetheless roll it again, but it surely may present one other technique to enhance re-distribution, should you can immediate customers to re-post your clips.