Following Twitter’s current departure from its ‘tales’ function it referred to as “Fleets”, TikTok has confirmed that it’s working by itself TikTok Tales in an e mail despatched to The Verge. The function was first found by Matt Navarra on Twitter and it’s at the moment being piloted with a small variety of customers in markets outdoors of the US.
We’re at all times excited about new methods to carry worth to our neighborhood and enrich the TikTok expertise[…] At the moment we’re experimenting with methods to offer creators extra codecs to carry their inventive concepts to life for the TikTok Neighborhood.” – TikTok spokesperson to The Verge
TikTok Tales isn’t meant to switch some other present storytelling function that TikTok already has like Duets, Stay, and Sew.
Introducing TikTok Tales ✨🔥
— Matt Navarra (@MattNavarra) August 4, 2021
The Tales seem to work the identical manner in that they disappear after 24 hours, you’ll be able to see who watched your Tales, and you may learn by feedback left on Tales. Tales received’t impede the present residence display screen, quite it’ll be accessed by swiping left from the primary Feed, or by tapping on an individual’s Avatar.
There’s no phrase on how lengthy it could be in testing and there’s no launch date both. It is going to be fascinating to see how TikTok will take the Tales function and make it its personal. The potential for engagement and advert house is large, but when poorly carried out, it might find yourself like how Fleets did.