TikTok launches advertisements transparency library

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TikTok has launched a Business Content material Library to offer transparency round its paid promoting.

Entrepreneurs will have the ability to use the database to analysis details about TikTok’s paid advertisements – in addition to different content material that’s industrial in nature, reminiscent of:

  • The promoting artistic.
  • Dates the advert ran.
  • Primary parameters used for concentrating on (e.g. age, gender).
  • Quantity of people that have been served the advert.

Why we care. Accessing this knowledge may give entrepreneurs a greater understanding of marketing campaign efficiency and the TikTok algorithm. This key data will assist reveal what creatives work, what concepts don’t work and extra. Having this knowledge at hand will allow entrepreneurs to make extra knowledgeable choices, doubtlessly maximizing attain and ROI.

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The principles. Entry to TikTok’s Business Content material Library is on the market to everybody globally. Nevertheless, solely knowledge from Europe is on the market.

  • TikTok stated that its workforce is already engaged on methods to incorporate promoting knowledge from extra international locations, such because the U.S., sooner or later. However a date for this launch is but to be confirmed.

Added bonus. Along with the launch of the advertisements transparency library, TikTok can also be giving entrepreneurs entry to a Business Content material API.

  • With a purpose to use the Business Content material API, entrepreneurs might be required to create a TikTok Builders account and submit an utility for entry, which is able to then be reviewed by the platform’s workforce in an effort to clamp down on the misuse of information.

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What TikTok stated. TikTok introduced the launch of its advertisements transparency library on its official weblog. A spokesperson stated:

  • “We examined an early model of the Business Content material Library with researchers and civil society to collect suggestions over the previous couple of months earlier than making it extra broadly accessible.”
  • “From our checks and enter from consultants, we have added the flexibility to carry out exact searches, included extra concentrating on parameters, and improved knowledge high quality – amongst different updates.”
  • “We worth suggestions on the place we will enhance each APIs. We’ll proceed to reply with updates to raised help unbiased analysis and transparency into TikTok.”

Deep dive. Learn TikTok’s official weblog submit to search out out extra about its advertisements transparency library.


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Concerning the creator

Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was website positioning Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with website positioning company Blue Array to co-author Amazon bestselling e book ‘Mastering In-Home website positioning’.

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