TikTok opens its premium content material function, Collection, to extra creators


Creators who meet sure eligibility necessities can now apply to hitch TikTok’s premium content material function, Collection.

Who’s now eligible. Creators should be at the very least 18 years outdated and have:

  • An account that’s at the very least 30 days outdated.
  • Posted 4 or extra public movies within the final 30 days.
  • At the very least 1,000 “genuine” video views within the final 30 days.
  • 10,000 or extra followers.
    • When you have lower than 10,000 followers however meet the opposite standards, you may apply by offering a hyperlink to premium content material you’ve beforehand bought on different platforms through TikTok’s Creator Heart.

The announcement. It was added immediately as an replace to TikTok’s unique announcement of Collection.

What’s Collection. One TikTok Collection can include as much as 80 movies, every as much as 20 minutes lengthy. TikTok creators can set their very own costs, wherever from $1 to $190. All of the content material in a TikTok Collection is behind a paywall.

Why we care. Creators now doubtlessly have a brand new income stream, that rewards them for creating higher-quality content material that pulls extra viewers.

Dig deeper in TikTok introduces a “Collection” function enabling creators to promote premium episodes.

New on Search Engine Land

In regards to the creator

Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Advertising and marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the most recent search advertising information, he manages Search Engine Land’s SME (Topic Matter Knowledgeable) program. He additionally helps program U.S. SMX occasions.

Goodwin has been enhancing and writing in regards to the newest developments and tendencies in search and digital advertising since 2007. He beforehand was Govt Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.


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