TikTok Pixel: Learn how to Set it Up in 2 Straightforward Steps


The TikTok pixel is a chunk of code that you could set up in your web site to trace conversions. However not simply any conversions — we’re speaking particular TikTok conversions. So, in case you’re operating a TikTok advert marketing campaign and also you wish to see which of your advertisements are driving essentially the most gross sales, it is advisable to bounce on the pixel practice.

Don’t fear, I’m right here to stroll you thru the method step-by-step. In only a few minutes, you’ll have your TikTok pixel up and operating. Let’s get began!

What’s the TikTok pixel?

The TikTok pixel is a small piece of code that you could set up in your web site. As soon as put in, the pixel will monitor particular occasions, comparable to when somebody views a TikTok advert or clicks on a hyperlink to your web site. These occasions are then recorded in your TikTok Advertisements account with the intention to see which advertisements are driving essentially the most gross sales.

Why use a TikTok pixel? Effectively, first off it’s a helpful measurement device that may allow you to monitor your return on funding (ROI) in your TikTok advert campaigns. Second, it could actually allow you to create extra focused advert campaigns by understanding which advertisements are performing properly and which of them aren’t. Lastly, the TikTok pixel may also help you retarget your web site guests with customized advertisements.

Learn how to arrange the TikTok pixel

When you’re prepared to begin utilizing the TikTok pixel, observe these simple steps.

Step One: Create your pixel

To do that, you’ll want a TikTok Enterprise account. Register to your account and go to TikTok Advertisements Supervisor > Property > Occasions.

Then, select whether or not you wish to monitor App Occasions or Net Occasions.

how to find TikTok pixel settings in ads manager

Then, click on Create Pixel.

TikTok pixel create new pixel home screen

Right here, you’ll have to identify your pixel. It’s a good suggestion to call your pixel one thing that can allow you to bear in mind what it’s for. For instance, in case you’re utilizing it to trace conversions in your web site, you may identify it “Conversion Pixel”. When you’re utilizing it on your e-commerce retailer, name it “Ecommerce Pixel”.

naming TikTok pixel in ads manager

Subsequent, beneath Connection Technique, select TikTok Pixel. Then, click on Subsequent.

Step Two: Set up the pixel code in your web site or app

The following display you’ll see is the Set Up Net Occasions with TikTok Pixel display. Right here, you’ll have the choice to manually set up your pixel or set it up routinely through a third occasion.

When you select to put in your pixel manually, click on Manually Set up Pixel Code after which click on Subsequent. Copy the pixel javascript code after which paste it into the header part of your web site. Search for a chunk of code that begins with <head> and ends with </head>–your pixel ought to go proper after the <head> tag.

option screen asking to set up TikTok pixel manually

Be sure you solely paste your code as soon as!

When you’re utilizing WordPress or Woocommerce, there are plugins that may allow you to set up the code. Remember to learn the plugin evaluations earlier than putting in, as some plugins can negatively have an effect on your web site velocity.

You can even use a lot of third occasion apps to put in your pixel, comparable to Google Tag Supervisor, Sq., or BigCommerce. To do that, select Mechanically Set Up Net Occasions through Accomplice Platforms in your pixel setup display. Then, click on Subsequent.

option screen asking to set up tiktok pixel using third party apps

Join your TikTok pixel to your third-party account. Now you’re all set!

Learn how to add the TikTok pixel to Shopify

When you’re utilizing Shopify, you may add a TikTok pixel by way of the Shopify app or by selecting Mechanically Set Up Net Occasions through Accomplice Platforms as described above.

If you wish to arrange your TikTok pixel utilizing the Shopify app, observe these steps.

First, add the TikTok app to your Shopify Retailer by going to the Shopify App Retailer and putting in it.

TikTok app in Shopify app store

Then, join your TikTok for Enterprise account and your TikTok Advertisements Supervisor account.

connect tiktok business account to Shopify store

Below Gross sales Channels, click on TikTok. Then, click on Advertising > Information Sharing. Join an current pixel, or click on Create Pixel to create one utilizing Shopify.

create TikTok pixel on Shopify

To make sure your pixel is up and operating, go to your TikTok Advertisements Supervisor account and click on Property. Then, click on Occasions. When you see your pixel listed, you’re good to go.

What are TikTok pixel occasions?

TikTok pixel occasions are the precise actions folks take in your web site or app.

There are fourteen varieties of TikTok pixel occasions. These are:

  1. Add cost data
  2. Add to cart
  3. Add to wishlist
  4. Click on button
  5. Full cost
  6. Full registration
  7. Contact
  8. Obtain
  9. Provoke checkout
  10. Place an order
  11. Search
  12. Submit kind
  13. Subscribe
  14. View content material

Every kind of occasion corresponds to a special motion somebody may take in your web site or app. For instance, if somebody views a product in your web site, that’s a view content material occasion.

You need to use TikTok pixel occasions to trace person actions (how folks work together together with your web site or app). Or, some advertisers create customized audiences primarily based on the occasion actions for brand new advertisements.

What’s a TikTok Pixel Helper and do you want one?

TikTok has a device known as the TikTok Pixel Helper that may allow you to take a look at whether or not your pixel is working accurately.

When you’ve put in the code, set up the TikTok Pixel Helper Chrome extension.

Then, open a new tab in your browser and paste your monitoring hyperlink adopted by ?dbgrmrktng.

For instance: http://hootsuite.com/alias?dbgrmrktng

The TikTok Pixel Helper will then present info on the standing of your pixels. It could possibly additionally present you whether or not your occasions are working and receiving knowledge.

event notifications on pixel helper tool

Soure: Google Chrome Net Retailer

Learn how to uninstall TikTok pixel

When you’ve obtained your pixel put in, there might come a day whenever you wish to uninstall it. To uninstall a TikTok pixel, observe these steps:

  1. Go to your TikTok Advertisements Supervisor
  2. Go to Property > Occasions and select Net Occasions or App Occasions
  3. Click on the three dots subsequent to the identify of the pixel you wish to delete
  4. Click on Delete

Notice: You possibly can solely delete a pixel if it’s inactive. While you delete a pixel, all the information related to that pixel can also be deleted. This consists of historic knowledge and any unsent occasions. You possibly can’t recuperate this knowledge as soon as it’s been deleted.

Need to be taught extra about taking your TikTok advertisements to the moon? Take a look at our latest TikTok Spark Advertisements experiment the place we examined completely different advert varieties and objectives to seek out the very best ROI.

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