TikTok video descriptions, as soon as restricted to 300 characters, have now been up to date to 2,200 characters.
What this implies. The replace was first observed by social media advisor Matta Navarra on Twitter, who posted that the brand new character restrict allowed customers to specific extra particulars about their content material, generate extra engagement, and make their movies extra searchable.
Early reactions. Some individuals on Twitter aren’t too thrilled with the replace. Ash-win Fern-&-es posting “However nobody actually reads the outline there. Could be useful for some so as to add extra hashtags although.” Grady Hopper says “I don’t get why this issues 95% of most individuals’s views in all probability come from fyp not search.” FYP is TikTok’s “For You” Web page, the place they present customers solutions of accounts to observe and movies to observe.
TikTok, the brand new Google. Although the final response right here is “meh,” some individuals see the worth in longer captions for optimizing search engine marketing. In response to tweets saying that no one reads the descriptions, Rhayven J says “Even when they don’t, the algorithm will. If of us know search engine marketing, then this can be a big recreation changer.”
TikTok is understood for attempting to exchange Google search amongst its Gen Z customers. This newest replace might be a step in that course.
Why we care. In the event you’re utilizing TikTok as a part of your social or advert technique, have your copywriters on standby and reap the benefits of the brand new 2,200 character restrict. Don’t neglect to maintain search engine marketing and Useful Content material greatest practices in thoughts when creating your new captions
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About The Writer
Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
