I’m not fully positive what worth this may deliver, however TikTok is reportedly engaged on bringing again the choice to see who seen your profile within the app over the previous 30 days, which would offer extra transparency over person curiosity.
As you may see in these screenshots, uncovered by app researcher Kev Adriano (and shared by Matt Navarra), TikTok appears to be testing an opt-in performance that will allow you to see who’s trying out your TikTok profile, whereas customers would additionally have the ability to see once you’ve checked out their profile as effectively when this function is switched on.
Which TikTok used to have, as a way to extend connections within the app.
As you may see right here, TikTok used to offer a list of people that’d checked out your profile, with a view to serving to you discover others to observe who could have related, shared pursuits. TikTok eliminated the performance early final 12 months, amid varied investigations into its information sharing processes, and with a number of high-profile instances of TikTok stalkers inflicting real-world issues for platform stars, it made sense that it may not need to share this info anymore, because it seemingly solely will increase nervousness for individuals who could have considerations.
However I assume, if stalkers wished to take a look at your profile they wouldn’t flip the function on, so possibly, by making it opt-in, that reduces that aspect? Possibly.
I don’t know, I don’t see a heap of worth right here, and whereas I can perceive, when an app is beginning out, how this kind of consciousness may assist to extend community connections, I’m undecided that it serves any actual worth for TikTok, apart from offering perception into who’s poking round, and sure rising considerations about sure individuals who preserve coming again to take a look at your profile time and again.
Possibly there’s a worth for aspiring influencers, in reaching out to potential collaborators who’ve checked out their stuff, or possibly it really works for hook-ups, if that’s what you need to use TikTok for, which is why the opt-in aspect is essential.
However very like the identical function on LinkedIn, principally, it appears fairly ineffective. I imply, it’s considerably attention-grabbing to know that someone from an organization that you just’d wish to work for checked out your profile, but when they did, and so they didn’t really feel compelled to get in contact, who actually cares?
There’s a restricted worth proposition right here, in that getting in contact with those that did take a look at your profile might lead to a enterprise relationship, much like the above word on potential collaborators on TikTok. However I’d have an interest to see the precise share of profitable contacts made is on account of these insights.
I can’t think about it’s very excessive – however possibly, in the event you give customers the selection, and so they explicitly opt-in, there’s some worth there.
Looks like stalker monitoring to me, and potential angst and battle in consequence.
There’s no official phrase from TikTok as as to whether this feature will ever be launched at this stage.
