Tinder and Rivals Courtroom Gen Z Amid Courting App Fatigue

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As a brand new educational 12 months will get underway on faculty campuses nationwide, Tinder and rapper Saweetie are enjoying Cupid. The courting app has enlisted the Gen Z artist, who references Tinder in her monitor “Faucet In,” to get college students swiping throughout a chief flirting second: freshman orientation.

Tinder sees the very best inflow of 18-year-old members throughout this month, and the college most lively on the app will win a free live performance by Saweetie and a particular visitor. 

For Tinder, the faculty contest is a return to its roots.

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