Tips on how to promote on eBay: A newbie’s information for on-line retailers


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In 2011, Justin Dube, a bike fanatic, misplaced his job as a comfort retailer supervisor and was struggling to make ends meet, so he began a facet enterprise dismantling bikes and promoting the components on eBay. He made his first sale on the identical day he posted his first itemizing, and by 2012, he was delivery greater than $5,300 value of components to folks worldwide every month.

“That’s how our enterprise on eBay got here to be,” he advised eBay in 2013. “Each month, we enhance our stock and earn more money than the final.”

Promoting on eBay, Dube was capable of not solely do what he beloved, but additionally make a residing off it, and his success illustrates simply how user-friendly eBay’s system will be — even for first-time sellers. For those who’re not accustomed to {the marketplace}, you simply want a little bit of foundational information to begin promoting objects to eBay’s 182 million lively patrons.

The whole lot it is advisable find out about efficiently promoting on eBay

Promoting on eBay doesn’t must be laborious, however you do want to make sure you comply with just a few steps, together with:

  • Tips on how to arrange an account
  • Tips on how to create a list
  • Tips on how to handle and optimize your listings

Let’s dive in.

Half 1: Arrange an eBay account

You possibly can arrange your eBay account in just some steps.

Step 1: Register for a private or enterprise account

Register on Ebay example

Go to and click on “register” within the prime left of the menu to create an account.

The web page defaults to registration for a private account, which is right for those who plan to promote small quantities of things sometimes. Nevertheless, for those who plan to promote massive portions repeatedly, go for a enterprise account, as illustrated beneath.

Exampled of Create an Account Page on Ebay

Step 2: Create a consumer ID

Subsequent, you’ll be requested to decide on a consumer ID. Your ID shall be displayed to each consumer who views your listings or interacts with you, so select knowledgeable consumer ID identify that displays your small business. For instance, two of eBay’s prime sellers, thrift.books and musicMagpie, promote books and compact discs, respectively.

Step 3: Set an computerized cost technique

After making a consumer ID, you’ll be prompted to offer an computerized cost technique: PayPal, a checking account, or a credit score or debit card.

Example of Ebay Automatic Payment Method

eBay will use this cost technique to cost you for any charges regarding your vendor exercise, equivalent to purchaser reimbursements.

Half 2: Promoting on eBay: Create a list

Now that you simply’ve created a vendor account on eBay, it’s time to record your first merchandise.

Creating a listing example on Ebay

Log in to your account and click on “Promote” within the prime right-hand nook to get began.

Step 1: Establish your product

There are two alternative ways you may record an merchandise on the market: eBay’s fast itemizing software or the superior itemizing kind. The fast itemizing software could be a sensible choice in your first itemizing as a result of it’ll present steerage on the best way to value and ship your merchandise primarily based on earlier gross sales of the identical or related objects. Nevertheless, if in case you have loads of stock or are going to be promoting on eBay typically, you might need to use the superior itemizing kind due to its further options.

To establish your product with the fast itemizing software, merely enter phrases that describe your merchandise or its UPC or ISBN code within the search bar. eBay will routinely present itemizing options primarily based on related objects which have offered. For instance, for those who’re itemizing a pair of Nike males’s footwear on the market, the fast itemizing software will begin populating data for you, as illustrated beneath.

Tell us what you're selling form on Ebay

For those who see a list that matches the product you’re promoting, click on “choose” as illustrated beneath.

Tell us what you're selling form on Ebay with shoes

This may populate your itemizing with data from the chosen itemizing, and also you’ll then have a chance to edit any fields to customise your explicit product.

Create your listing on Ebay with shoes

To establish a product by means of the superior software, kind the key phrases in your product into the search bar and click on “Get began.” For those who’re uncertain which key phrases to enter, establish your product by clicking “Browse classes” and choosing the class and subcategories that greatest match your merchandise. For instance, for those who’re promoting a guide, you may then choose the guide’s style.

Tell us what you're selling form on Ebay with books

When you’ve made your choices, a kind shall be generated with quite a lot of fields to fill in about your merchandise.

  • The title is the primary line of textual content folks will see about your product. Embody an important, compelling details about the merchandise within the title — this may make the itemizing straightforward to search out and entice patrons to click on on it.
  • eBay additionally requires that you simply fill in product identifiers, equivalent to UPCs and ISBNs.
  • Fill in merchandise specifics or the model and bodily particulars of what you’re promoting, equivalent to measurement, make, mannequin, and coloration. This data will make it straightforward for patrons to search out your product by means of search.
  • Embody as much as 12 high-resolution photographs of the merchandise you’re promoting. The minimal and most picture dimensions are 500×500 pixels and 9000×9000 pixels, however 1600×1600 pixels is really useful. {Photograph} your product in entrance of a white background in a well-lit space to make the itemizing look skilled and uncluttered. Together with high quality photographs isn’t solely visually interesting to patrons, however there’s additionally a science to it, as detailed in this FollowUp article.
  • Write an merchandise description that’s clear and concise. The copy ought to reply any questions a purchaser might have in regards to the merchandise (measurement, dimensions, specs, and so forth.). Hold the formatting easy, and think about using bullet factors to make the outline fast, easy-to-read, and mobile-friendly.

Now that your product data is full, you may transfer on to the subsequent step.

Associated: Tips on how to write product descriptions to extend gross sales

Step 2: Select between Public sale-style and fixed-price promoting

Subsequent, you’ll have to pick out which kind of promoting you want to use on eBay: public sale or mounted value.

Selling details form on Ebay

In auction-style listings, patrons bid on objects till the tip date you set. You may as well embrace an “settle for Greatest Gives” possibility, which permits patrons to make a proposal on an merchandise which you could then select whether or not to just accept. Whilst you can set a hard and fast value on auction-style listings, keep in mind that it should be 30 p.c greater than the beginning value.

It’s greatest to make use of auction-style listings in circumstances whenever you’re uncertain of the merchandise’s worth, whenever you need to promote an merchandise rapidly, or when your merchandise is uncommon or distinctive.

In fixed-price listings, also called Purchase It Now listings, you set the value for the merchandise. This promoting technique is greatest to make use of when you recognize the value you need to get for an merchandise, when you’ve loads of stock, or whenever you need your itemizing to seem in search outcomes for greater than 10 days.

Now that you simply’ve chosen your promoting format, you may resolve how lengthy your itemizing will final.

Step 3: Set your itemizing period

Subsequent, you’ll be requested to set a begin date and period time in your itemizing.

Selling details on Ebay Duration

Think about the next elements when deciding what the beginning date and period of your itemizing ought to be:

  • Your kind of promoting:
    • Public sale-style listings can final for one, three, 5, seven, or ten days.
    • Mounted-price listings are thought-about “Good ‘Til Canceled,” which means they’ll be re-listed each month till the merchandise is offered otherwise you cancel the itemizing.
  • When patrons shall be on-line: Take into consideration when customers are almost definitely to put bids in your merchandise, and remember that the extra people who find themselves on-line when your public sale is closing, the extra bids you’re more likely to obtain. For instance, for those who record an merchandise on the market at 3 a.m. on Saturday and choose a three-day itemizing period, it’ll finish at 3 a.m. on Tuesday when your itemizing gained’t be in entrance of as many potential patrons, so on this situation, it could be greatest to schedule your itemizing for a later time.

Now you may transfer on to really placing a value in your product.

Step 4: Worth your merchandise

The fields for pricing your merchandise seem slightly below the itemizing period.

Price your item example on Ebay

The significance of pricing can’t be overstated on eBay. Setting a aggressive charge not solely impacts patrons’ willingness to pay, however it additionally impacts how seen the merchandise is in eBay’s search outcomes.

Pricing isn’t a guessing recreation, so do a little bit of market analysis to discover a aggressive charge in your product by looking out eBay’s accomplished listings to see what number of related objects have offered and at what charges. To see this search filter, scroll down the left-hand panel on a search outcomes web page till you attain the Preferences part. Beneath “Present solely,” test off the field for “Accomplished Gadgets.”

Completed items example on Ebay

Listings with a inexperienced value are people who offered, whereas listings with a crimson value are objects that ended and not using a sale.

Check out the costs for each offered and unsold objects, and take into account how the objects’ pricing may need performed a job. Have been the unsuccessful listings priced exceptionally greater, or might one other issue, equivalent to excessive delivery prices or poor vendor suggestions, have prevented an merchandise from promoting? You may as well use this data to find out how a lot an merchandise sells for on common and to see if different sellers had extra success promoting the merchandise with a fixed-price or public sale format.

Remember the fact that for those who’re promoting a high-priced merchandise, an vintage, or a collectible, it may be useful to incorporate knowledgeable valuation or authentication paperwork to justify the merchandise’s excessive value and enchantment to bidders. You possibly can embrace a picture of any such paperwork within the itemizing photographs.

Now that you simply’ve decided the right value to get patrons’ consideration, you may choose delivery choices in your merchandise.

Associated: Tips on how to value merchandise — 7 aggressive pricing methods to make a revenue

Step 5: Arrange delivery choices

When you’ve set your value, you’ll must arrange delivery choices in your product. Intention to make your delivery coverage as enticing as attainable, whether or not that’s providing two-day delivery or free returns.

On this planet of Amazon Prime, handy delivery is an expectation of on-line patrons that you need to ship on to remain worthwhile.

Past assembly patrons’ expectations, providing a powerful delivery coverage will increase the visibility of your merchandise on eBay. With {the marketplace}’s search engine, patrons are capable of type merchandise with brief delivery instances that meet eBay’s Assured Supply (EGD) tips. To qualify for EGD, a list will need to have a same-day or one-day dealing with time.

To set your delivery coverage, fill out the next data within the itemizing software:

  • Sort of charge: Choose a flat charge for all patrons, a calculated charge primarily based on the client’s location, freight delivery for big objects that weigh greater than 150 kilos, or “No delivery: Native pickup solely.”
  • Service companies: You possibly can select from quite a lot of carriers and their companies, together with USPS, FedEx, and UPS.

Calculated shipping example on Ebay


If you’re providing worldwide delivery, you’ll even have to decide on a kind of charge, however you’ll have solely two choices: flat charge or a calculated charge primarily based on the client’s location.

Flat cost shipping example on Ebay

For those who want help with sending orders on time, take into account signing up for eBay’s World Delivery Program (GSP). With this program, sellers ship offered objects to eBay’s international delivery middle in Kentucky. From there, eBay handles any customs paperwork and ships the merchandise to patrons throughout the globe.

As a result of eBay is taking good care of the delivery, eBay shall be accountable for any supply mishaps which will happen.

There’s no charge to affix GSP. Nevertheless, normal eBay promoting and PayPal charges apply, together with PayPal’s transaction charges for cross-border funds. The ultimate charge is calculated primarily based on the full quantity of the merchandise sale, together with any home delivery charges.

Half 3: Handle your eBay itemizing

As quickly as your itemizing is stay, you’ll obtain an e-mail informing you that it’s posted, however your function as the vendor is much from over. You’ll nonetheless want to interact with patrons who’ve questions, presumably promote your itemizing, and full the transaction in case your merchandise sells

Whereas eBay will e-mail you if a purchaser asks a query, you may as well keep watch over your itemizing by logging in to eBay and clicking on “My eBay” within the prime right-hand nook of the menu. From right here, you may view your lively listings, see how many individuals are watching your itemizing or have positioned bids, and reply any purchaser questions.

Construct a constructive vendor repute

It’s essential to take care of a constructive vendor repute. This will increase your credibility as a vendor, encourages patrons to buy with you, and even boosts your search rating.

Tips on how to develop a constructive vendor repute:

  • Supply aggressive pricing and delivery
  • Reply purchaser questions promptly
  • Present glorious customer support
  • Hold observe of stock to keep away from canceling gross sales
  • Monitor shipped objects and supply clients with supply dates
  • Promptly report any points you’ve with a purchaser
  • Go away constructive suggestions for patrons and ask them to depart you suggestions as nicely

As you may see, constructing a constructive vendor repute includes taking motion at each step alongside the way in which, from creating your itemizing to delivery a bought merchandise.

Full a transaction

When an merchandise sells, eBay notifies the vendor instantly. When you get that message, full the transaction rapidly and precisely to take care of a constructive vendor repute.

Listed below are a few suggestions for finishing transactions in a means that’s each safe and thoughtful of the client:

  • Ship the product as quickly because the cost is verified. eBay will inform you as quickly as cost is acquired. Generally funds can take longer to reach primarily based on the kind of cost a purchaser makes use of, however you may at all times test cost standing by means of “My eBay account.” For those who see {that a} cost is pending or on maintain, PayPal or eBay might have positioned a momentary maintain on it. That is widespread for those who’re a brand new vendor who hasn’t established a promoting report but. You’ll turn out to be a longtime vendor after it’s been greater than 90 days since your first profitable eBay sale or for those who’ve had greater than 25 transactions and made $250 in gross sales.
  • Take motion for those who don’t obtain cost inside a few days. Begin by contacting the client to verify after they plan to ship the cost. If the client doesn’t reply to your message or bill, report the unpaid merchandise to eBay. You should report your case inside 32 days of your itemizing ending. As soon as a case has been opened, the client has 4 days to reply or pay for the merchandise. After 4 days have handed, go to eBay’s Decision Centerto shut the case by choosing “obtain charge credit score” after which “shut case” on the next web page. The unpaid merchandise will then be recorded on the client’s account, the charge shall be credited again to you, and you may re-list your merchandise.

For those who discover that your itemizing isn’t producing a lot curiosity although, you will get it in entrance of extra potential patrons by doing a easy promotion.

Promote your listings

Promoting on eBay could be a problem merely due to the billions of listings that exist on {the marketplace}.

By selling your itemizing by means of eBay promoting, your product has a greater likelihood of standing out and attracting patrons. In actual fact, in response to eBay, the publicity of promoted listings is 36% better than non-promoted ones.

Promoted listings seem on the prime of search outcomes when a purchaser searches in your explicit merchandise. The itemizing shall be recognized as “Sponsored,” as within the screenshot beneath.

Cat tree condo listing on Ebay

To create a promoted itemizing, you should be an eBay retailer subscriber. To arrange your promotion, go to and select the way you need to arrange your marketing campaign: by choosing particular person listings or choosing them in bulk.

Create your own campaign example

When you’ve chosen the itemizing you need to promote, an advert shall be routinely generated. Now you merely must resolve how a lot you’re keen to pay for promotion. That is referred to as the advert charge.

The advert charge is a proportion of the merchandise value, and sellers can set their charge to as little as 1%. This proportion is what you’ll pay to eBay if a purchaser clicks in your promoted itemizing and purchases your merchandise.

The advert charge you select basically helps eBay resolve if it desires to advertise your itemizing when a purchaser searches in your merchandise or one thing related. The upper your advert charge, the extra seemingly it’s that eBay will promote your itemizing. You possibly can view eBay’s advert charge developments by nation and class.

Now that you simply’ve created a promoted itemizing, you’re nicely in your approach to turning into an professional vendor.

Experiment to continually enhance as an eBay vendor

Promoting on eBay is continually evolving, and this information offers solely foundational information. When you’re snug with the fundamentals of promoting on eBay, it’s time to experiment to learn to make your listings extra aggressive and uncover new methods to succeed in clients and assist your small business thrive.

Begin by analyzing your account information with this information to monitoring and making use of metrics for higher development; it would aid you establish areas the place you may experiment with new concepts.

For instance, for those who at all times create fixed-price listings, attempt public sale listings to see in case your income enhance. Or, in case your itemizing isn’t producing a lot curiosity, tweak your merchandise description or check out a promoted itemizing to see if it will increase gross sales.

You may as well experiment with delivery choices like Justin Dube did. As he accomplished increasingly eBay gross sales, he discovered that utilizing eBay Labels and providing free delivery on all orders remodeled his enterprise and, finally, made it sustainable.

Don’t be afraid to attempt your individual checks to find out what makes your individual listings simplest when promoting on eBay.


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