Excessive-level Instagram Reel insights are straightforward to seize — anybody can inform what number of views and likes a Reel has simply by taking a look at it of their feed or the Reels tab. However if you happen to’re a enterprise utilizing this content material format, you’ll need to dive deeper into engagement and attain stats to get a full image of how Reels are serving to you develop your Instagram presence.
Preserve studying to search out out which Instagram Reels metrics actually matter and tips on how to successfully measure your success. We’ve additionally put collectively an inventory of 4 ideas for utilizing Reels insights to make higher content material.
Bonus: Obtain the free 10-Day Reels Problem, a every day workbook of artistic prompts that can aid you get began with Instagram Reels, monitor your progress, and see outcomes throughout your total Instagram profile.
Reels analytics is the method of monitoring, gathering and analyzing information to know the efficiency of your Reels.
In-depth analytics can assist you make higher knowledgeable artistic selections and construct extra participating content material methods. On a better degree, this can assist you get to know your viewers higher and allocate your money and time to ways that work for them.
Reels analytics are a part of Instagram analytics and ought to be included in your Instagram reviews in addition to your bigger social media reviews.
(In the event you need assistance constructing your social media report, take a look at our free template.)
When determining whether or not a Reel was profitable or not, you need to take a look at the next metrics:
- Accounts Reached. This metric tells you what number of distinctive Instagram customers noticed your Reel a minimum of as soon as.
- Performs. That is the variety of occasions your Reel has been performed. It might be larger than the variety of accounts reached, since some customers might watch your Reel greater than as soon as — which I might assume is the case for this Reel of three cows smooching a pet:
- Likes. This metric tells you what number of customers appreciated your Reel.
- Feedback. The variety of feedback on a person Reel.
- Saves. The variety of occasions your Reel was bookmarked.
- Shares. The variety of occasions Instagram customers shared your Reel to their story or despatched it to a different person.
Tips on how to view Reels Insights in Hootsuite
With Hootsuite, you possibly can monitor the success of your Reels alongside all of your different social media content material (from Instagram, TikTok, Fb, LinkedIn, Twitter, YouTube and Pinterest) and simply generate complete reviews, saving your self the headache of clicking by way of numerous tabs to gather your stats.
To see how your Reels content material is performing, head to Analytics within the Hootsuite dashboard. There, you’ll discover detailed efficiency statistics, together with:
- Engagement fee
Engagement reviews for all of your linked Instagram accounts now consider Reels information.
To test your Instagram Reels insights, go to your profile web page within the cell app, then faucet the Insights button under your bio.
Notice that Insights are solely out there for skilled accounts. However don’t fear! You possibly can change to a Creator or Enterprise account in your settings — it solely takes a minute, and even model new accounts with small followings can do it.
Then, head to Accounts Reached within the Overview part. Reels analytics are included within the Attain breakdown. In response to Instagram, that is meant to offer Instagram customers with a greater understanding of how Reels contribute to an account’s efficiency.
To view insights particular to Reels solely, scroll all the way down to Reels within the Insights overview display and faucet the proper arrow subsequent to your variety of Reels. Right here, you possibly can see your entire Reels efficiency metrics in a single place.
To test in on the efficiency of a selected Reel, open the Reel out of your profile, then faucet the three dot icon within the backside proper of the display, then faucet Insights.
Now that you recognize the place to search out your Reels analytics and why you need to monitor Reels efficiency, it’s time to place all these findings to work.
Listed below are 4 ideas for utilizing Reels analytics to make higher content material:
To make good Reels, you might want to… watch a whole lot of Reels. With no really feel for what’s trending, you should have hassle discovering a method that works in your model.
However what if what you like doesn’t essentially resonate together with your viewers?
The important thing to discovering the most effective visible kinds, filters, results and tendencies in your model is testing. And now that you’ve entry to Reels Insights, you possibly can drive extra insights out of your checks.
Earlier than, you possibly can solely base your efficiency assumptions on feedback and likes. However a excessive variety of feedback isn’t at all times factor — a few of them may be adverse. Take the feedback from an enormous grocery chain’s kitchen hack Reel for example:
With the 2 new engagement metrics, you should have a greater understanding of what number of customers really cherished your content material (sufficient to reserve it for later or share with buddies). If you publish a Reel that will get a whole lot of likes, feedback, saves and shares, you’ll know that one thing is working!
Instagram at present lets all customers create Reels as much as 90 seconds lengthy.
However you don’t at all times want to make use of up that complete time. Typically, shorter content material will be extra participating. Much like testing totally different tendencies and results, you would possibly need to take a look at totally different Reel lengths to see what your viewers responds to greatest.
Instagram presents many various choices for including audio to Reels. You possibly can:
- Use the unique audio out of your video clip
- Add voiceover to your video
- Use a text-to-speech generator
- Use a saved audio monitor — a tune or a viral snippet, like within the instance under from McDonald’s:
With entry to Reels Insights, you possibly can check out totally different choices and see if a few of them are inclined to work higher than others.
Accessibility tip: No matter your selection, make certain so as to add captions to your Reels so that everybody can take pleasure in them!
4. Submit on the proper time
This can be a large one. Enhanced Reels analytics can assist you pin down the most effective day of the week and time of day to publish your Reels for optimum attain and engagement.
The concept is easy — take a look at totally different posting occasions and watch your outcomes intently to search out out what time works greatest for you and your viewers. That means, you’ll by no means “waste” a fantastic Reel by posting it when your viewers is just not on-line!
… or make your life simpler with Hootsuite’s greatest time to publish suggestions. When scheduling a Reel by way of Hootsuite, you can see customized suggestions (based mostly in your previous efficiency) proper within the Composer:
(Take a look at our publish about the most effective occasions to publish on Instagram to set all of your Instagram content material up for fulfillment.)
As with all social media analytics, monitoring the efficiency of your Reels can assist you study out of your wins, establish alternatives and enhance your efficiency over time.
Reels analytics can assist you perceive:
- What your viewers likes and dislikes
- When you need to publish your Reels for greatest attain and engagement
- Which calls to motion resonate together with your viewers
- Which AR filters, results and music tracks are doing it for you
Intently monitoring Reels Insights will even aid you acknowledge patterns and see if spikes in Reel efficiency can have an effect on your general Instagram engagement.
(In case you missed it, some entrepreneurs imagine that Instagram rewards accounts that actively publish Reels with larger general visibility. Our workforce ran an experiment to search out out if that’s true.)
Simply schedule and handle Reels alongside all of your different content material from Hootsuite’s tremendous easy dashboard. Schedule Reels to go reside whilst you’re OOO, publish at the very best time (even if you happen to’re quick asleep), and monitor your attain, likes, shares, and extra.
Save time and stress much less with straightforward Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely straightforward.