To Reverse Declines, Direct Mail Updates Previous Strategies With Digital Touches

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Unsolicited mail would possibly seem to be the advertising equal of the Stone Age, however after taking a success in the course of the pandemic, practitioners are infusing fashionable touches into the channel. Entrepreneurs do not have a alternative. The U.S. Postal Service reported “steep declines” in mail quantity in the course of the pandemic, and with out final yr’s election, advertising mail quantity would…

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