To Win Youthful Members, AAA Is Crafting a ‘Behavioral Shift’

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The American Vehicle Affiliation may need nice model recognition, however in a world of cellular phone apps for instructions, journey planning and ride-shares, many individuals underneath age 45 consider AAA as one thing for his or her dad and mom, not them. To drive buyer acquisition amongst youthful generations, Scott Lugar, CMO of AAA Membership Alliance, the affiliate that…

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