Tom Hanks Says Faux AI Commercial Is Utilizing His Likeness


For those who want a brand new dental plan, possibly do not go to Tom Hanks for recommendation.

The actor took to social media over the weekend to warn followers about an AI-generated video utilizing his likeness to advertise a brand new dental plan he didn’t authorize.

“BEWARE!! There is a video on the market selling some dental plan with an AI model of me. I’ve nothing to do with it,” Hanks wrote in overlay textual content to his 9.5 million Instagram followers.

The AI-generated picture seems like a youthful model of the actor — or a photograph that makes use of a little bit of Facetune. It is unclear what precisely the commercial was for or what firm made the doctored picture, as Hanks did not identify it or hyperlink out.

Associated: Tom Hanks Says AI Has the Energy to Hold His Presence Alive Lengthy After His Loss of life: ‘My Performances Can Go On and On and On’

The commercial is the newest instance of the mounting concern over how AI know-how could possibly be harmful and used with malicious intent.

Throughout a podcast look on “The Adam Buxton Podcast” final Might, Hanks famous that AI know-how may be used as a technique to place deceased actors in movies however famous the “creative” and “authorized’ challenges.

“I could possibly be hit by a bus tomorrow, and that is it, however performances can go on and on and on and on,” Hanks mentioned. “Exterior the understanding of AI and deepfake, there will be nothing to inform you that it isn’t me and me alone. And it should have a point of lifelike high quality. That is actually a creative problem, but it surely’s additionally a authorized one.”

Hanks’ feedback got here at the start of the Writers’ Guild of America Strike in Might, which raised questions on whether or not or not AI know-how could possibly be used to assist write scripted exhibits.

WGA writers resumed work final week when the union reached a tentative three-year-long settlement with main studios, manufacturing firms, and streaming companies in Hollywood.

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