TopCashback Built-in Advert By Now: Hmmmingbird


Market-leading cashback web site TopCashback has unveiled its largest marketing campaign to this point, because it seeks to enroll new members. The push is the primary to be developed in partnership with NOW, which it appointed as its lead artistic company and not using a pitch in Might 2021.

With the core aims of additional rising the enchantment of cashback as a means of saving cash, and producing new, energetic members, NOW has partnered with TopCashback to develop “Hmmmingbird”.

The TV spot incorporates a cute hummingbird character from the TopCashback brand. With suggestive ‘hmmmmm’s’ and candy expressions, the hummingbird is there to offer you an uncommon but pleasant nudge to remind you to buy by TopCashback to save lots of your self some cash. The advert goals to show how TopCashback is on the facet of its members, lending a serving to hand to get them rewards for his or her on a regular basis spending.

To make TopCashback’s message memorable and stand out in an advert break, NOW selected to create the advert utilizing cease movement animation. Directed by Adeena Grubb and Andy Biddle at Blinkink, the spot combines allure and craft, that includes a painstakingly created hand-sewn set and characters.


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