CANADA administrators group up with LOLA MullenLowe to point out their very own factors of view of what the hundred yr outdated jewelry model means. Three Administrators Share Distinctive Visions for Jewelry Model Tous.
The marketing campaign is made up of three totally different spots, created by three CANADA administrators who’ve reinterpreted the essence of the hundred-year-old model. It was offered in December as in audiovisual, digital and written media in all nations through which TOUS is current.
Every director has their very own standpoint and a novel tone of voice transcending the product itself.
MANSON’s disruptive reinterpretation of TOUS essence comes with seven chakras animated by BLISS. It invitations us on a stroll round Barcelona, the place vitality transforms every thing.
NUR CASADEVALL’s reinterpretation of it’s displaying what’s behind the jewel. The title is Magic Nature. It gives up an electrical, dreamlike journey through which the color blue, water, mild and music take us on a voyage in quest of concord.
BÀRBARA FARRÉ, along with her distinctive and delicate visible model, offers us all of the emotion of a real love story. The tile is ‘Oursin’ and it is all about spikes and fervour.
